Today the global successful TV-show Idol (the Swedish equivalent of American Idol) started using Twingly at the official website at TV4.se. They are using the Twingly widget to link back to the blogs that are linking to their articles. Idol in Sweden is just as popular as the show is in many other countries and is one of the biggest TV-shows at TV4 this fall.
This is the first time Twingly is used on a niche and trend sensitive website to connect with the latest in the blogosphere.
We welcome TV4 to the Twinglysphere and wish the best of luck to all new Idols!