As predicted, blogging platform Posterous is shutting down


We saw it coming, and now it is happening: Posterous, one of the first mini-/fast-blogging tools of the past years, is closing its doors on April 30. At the end of October we described how there were an increasing number of signs that suggested an upcoming shutdown. Half a year earlier Twitter announced the acquisition of Posterous. Already back then many observers saw this as a talent acquisition rather as a product or platform acquisition. With the official announcement on the Posterous blog that the team will focus 100 percent on its efforts at Twitter, this theory turns out to be true.

Even though Posterous was quite unstable and full of bugs back in October, the service didn’t provide its users with a proper backup tool. Fortunately, that has changed. All remaining Posterous users can go to to access a .zip-File with all blog posts and comments. For everybody who plans to transfer their blog to WordPress, WordPress offers an internal Posterous importer. In our October post we explained how to use it in order to move all Posterous content to a WordPress blog.

The demise of Posterous does not say anything about the state of blogging. Tumblr, which launched during the same time as Posterous managed to grow exponentially and is going strong even today whereas Posterous never left its early adopter niche. An while Posterous will be history soon, a couple of new contenders such as Quora, Svtble, Medium and even LinkedIn have entered the blogging space in various ways.

Posterous lost because it couldn’t keep up with the competition. It’s probably better that Twitter finally pulls the switch instead of keeping it online while at the same time completely neglecting it.

WordPress rules the blogosphere

WordPress rules the blogosphere. That for close observers not surprising fact has been proven once again: Our friends at the website monitoring service Pingdom have looked at the current list of Technorati’s top 100 blogs and analysed which software those 100 most popular blogs in the world are running on.

The clear winner: WordPress! 39 of those 100 blogs examined are using a self-hosted version of WordPress, and additional 9 chose the hosted version of WordPress at (which actually contains a special “VIP” self-hosted solution as well).

Half of the world's leading blogs use WordPress

So of the 100 top blogs worldwide, almost half runs on WordPress. That’s an impressive dominance for the open source blogging tool and a huge gain compared to 2009, when “only” 32 percent of the leading blogs used either the self-hosted or the hosted version of WordPress.

14 blogs among the Technorati top 100 created their own custom blogging solution, 7 use Movable Type, 6 Drupal, only 2 TypePad (compared to 16 in 2009) and at least 2 Tumblr, the up-and-coming tool for quick and easy blogging. For 8 sites, the Pingdom folks couldn’t identify the software behind, but chances are high that many of them are self-hosted as well.

Interesting stats! Thanks to Pingdom for sifting through the list, and thanks for reminding us of that Technorati actually still exists ; )