Today we’re excited to introduce a new business area for Twingly – sponsored realtime services for media web sites.
First up is a special version of Twingly Live for the Climate Conference in Copenhagen, #cop15. This Twingly Live is integrated directly at the Swedish news site DN.se and is sponsored by the energy company Vattenfall. It is the very first project testing our new sponsorship model for realtime services on media web sites.
We believe this solution is showing one of many possible ways into the future for media web sites, since it both connects the editorial content to the real time web and create new revenues for the web site. This is something our new rock star Annie will work on in the upcoming months, so please contact her if you’re interested in a partnership.
The Cop15 Twingly Live is showing news articles that tweets with the hashtag #cop15 is linking to. As always with Twingly Live and Channels, it’s totally realtime. And of course the service can be customized depending on the needs of our future partners.