The most popular products among bloggers in Norway, Finland and Denmark in 2012

A few days ago we gave our readers an overview about the most popular products among blogggers in Sweden, based on statistics from our Twingly eTrade solution that connects e-commerce sites with blogs. But since we have many clients in the other Nordic countries as well, we can reveal similiar statistics about Denmark, Norway and Finland. We had a look at the data and compiled a list of products at a couple of selected stores that were getting the highest number of incoming links from blogs in 2012. So here they are, the most popular products among bloggers in the Nordics.

Norway

Adlibris

1. Marius strikkebok; klassikere, historier og nye oppskrifter

2. Made by me; sybloggernes beste oppskrifter

3. Kathrine Gregersen: Strikk til nøstebarn
3
Børnetøj 4-7 år

Lindex

1. Kåpe

2. Bukser

2. Lue

Nelly.com

1. Elise Ryan / Melanie Open Back Dress

2. Jeffrey Campbell / Lita Shoe

3. Elise Ryan / Melanie Open Back Dress (white)

Collstuff

1. Polaroid 300

2. Objektivkruset

3. Blåseape Negletørker

Footway

1. Sugarfree Shoes

2. Emma

3. Ugg Australia

Gymgrossisten

1. Gourmet-Pro, 900 ga

2. Ripped Hardcore, 60 caps

3. Stor fitnesspakke for jenter!

Yves Rocher

1. Løst perlemorskimmer

2. Øyenskyggepensel

3. Brun-uten-sol spray for kroppen

Denmark

Saxo.com

1. Max Bollinger & Pavel Kostin: It’s Time

2. Susan B Anderson: Itty Bitty Toys

Nelly.com

1. Issue 1.3 / Lou Sweater

2. Jeffrey Campbell / Spike

3. NLY White Label / I Love

Coolstuff

1. Chokolade-fontæne

2. Pusteabe Negletørrer

3. Polaroid Z340

Yves Rocher

1. Løst perlemorsglans

2. Øjenskyggepensel

3. Kropspeeling

Finland

Adlibris

1. Kirsi Etula, Sunna Valkeapää-Ikola: Mekkotehdas

2. Alexander Gullichsen, Hanna Gullichsen: Safkaa

3. Pyy Outi: Trashion – Tee itse huippumuotia

Lindex

1. Kaulakoru

2. Yöpaita

3. Viitta

Nelly.com

1. Dr Denim / Plenty Denim Leggins

2. Jeane Blush / Leah Parkas (blue)

3. Jeane Blush / Leah Parkas (white)

Yves Rocher

1. Varjostussivellin

2. Itseruskettava suihke vartalolle

3. Kuivaöljy

The most popular products among bloggers in Sweden 2012

Every year, thousands of bloggers link to products on online stores, and with our Twingly solutions for publishers, website owners and online retailers, a lot of added value is created for all parties involved. We decided to dig a bit into the data from 2012 to see which products have been the most popular, most linked to from bloggers. Today we present the results for the Sweden, where Twingly is based. We proudly present: The most popular products among bloggers in Sweden!

The most popular product among bloggers in Sweden 2012

Eld by Mats Strandberg and Sara Bergmark Elfgren at Adlibris.com (105 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by categories

Most popular book

Eld by Mats Strandberg and Sara Bergmark Elfgren at Adlibris.com (105 incoming links from blogs)

Most popular shoe

Jeffrey Campbell / Spike at Nelly.com (31 incoming links from blogs)

Most popular clothing

Oneness / Sofie Dress at Nelly.com (25 incoming links from blogs)

Most popular cosmetics product

Eleven 66 Colour Lip Palette at eleven (23 incoming links from blogs)

Most popular movie

Prometheus (Blu-ray+DVD) at CDON.com (39 incoming links from blogs)

Most popular game

Call of duty: Black Ops 2 – Nuketown Edition (Xbox 360) at CDON.com (18 incoming links from blogs)

Most popular fun gadget

Dough spreader for cupcakes at coolstuff.se (13 incoming links from blogs)

Most popular accessory

Envelope bag at Lindex (10 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by selected stores

Nelly.com

1.  Jeffrey Campbell / Spike

2. Oneness / Sofie Dress

3. Elise Ryan / Melanie Open Back Dress

Eleven

1. Eleven 66 Colour Lip Palette

2. Smashbox Heartbreaker Eye Shadow Palette

3. Macadamia Natural Oil Deep Repair Masque

CDON.com

1. Prometheus (Blu-ray+DVD)

2. Call of duty: Black Ops 2 – Nuketown Edition – Xbox 360

3. Rasmus Lenefors – Amatören

Lindex

1. Cape

2. Envelope bag

3. Envelope bag (leather)

Major e-commerce events in the Nordics

e-commerce eventsSince many of Twingly’s clients are major online retailers we have a given interest in everything that has to do with e-commerce. One of the best ways to stay in the loop about the latest e-commerce trends and to meet industry experts as well as potential partners are events and conferences. As a service for our readers we compiled the following list of major e-commerce events in the Nordic countries. It’s very likely that we forgot an important event for the sector, feel free to let us know in the comments.

Note that we also included a few events that already took place for 2013, because we expect them to happen again in 2014.

Online Marketing & E-handel
Stockholm, March 13 – 14 2013

Webbdagarna
Stockholm, March 6 – 7 2013
Luleå, May 30 2013
Gothenburg, September 26 – 27 2013
Malmö, October 26 2013
Växjö, December 4 2013
webbdagarna.se

Future Retail
Stockholm, April 17 – 18 2013
abilitypartner.se/future-retail-2013.aspx

Scandinavian E-Business Camp
Gothenburg, May 23 – 24 2013
www.jetshop.se/sebc

Nordic eCommerce Summit
Stockholm, May 30 2013
nordicecommerceknowledge.com/summit

Load
Oslo, September 19 2013
bring.no/load/forside

Ehandelsforum
Gothenburg, September 2013
More info tba on e-handelsbloggen.nu

E-handelskonferencen og Messe
Copenhagen, October 10 2013
hfdih.dk/events/konferencer/2013/okt/e-handelskonferencen-og-messe-2013

Distandshandelsdagen
Date & location for 2013 tba
svenskdistanshandel.se/events-2/distanshandelsdagen

Emeet
Stockholm, date for 2013 tba
www.emeet.se

Photo: Flickr/ inUse Consulting; CC BY 2.0 

Twingly Report Fitness: Insights into the world of fitness bloggers in Sweden

Since we know a bit about what’s trending in the blogosphere at any second of the day, we have started to publish occasional reports to give you some insights into the latest trends from the world of blogs. After our report on books and the one on TV/radio, today we proudly present our latest creation: The Twingly Report Fitness (with a focus on Sweden).

Maybe you didn’t know it, but there is a huge number of people out there who blog about their passion to stay fit and healthy. For the report we took a look at the Swedish fitness blogosphere and provide you with some interesting details about who those persons are that blog about fitness, which gym chains they write about, which online stores they visit for equipment, tools and the right nutrition, as well as which fitness brands their favour.

You can find the full bilingual report (Swedish/English) here as a free PDF download  twingly.com/reports. If you just want to get a very quick overview, keep on reading.

One of our main findings when analyzing the fitness blogosphere was that girls seem to be much more successful with running popular fitness blogs. On our top list with the blogs that get most incoming links, four out of five bloggers are girls. We noticed that many of the people blogging about fitness do also work in that field, for instance as gym instructors or personal trainers.

The five Swedish fitness blogs with the most incoming links are:

1 www.sparkibaken.se
2 blogg.mama.nu/olgas-blogg
3 www.traningsgladje.se
4 www.fiafit.se
5 blogg.alltforforaldrar.se/lofsa

Furthermore, we analyzed which of the major Swedish gym chains are being linked to most from fitness blogs. The diagram shows the result:

Gyms
Gyms with most links

Everybody who takes fitness seriously needs the right equipment and nutrition, thus it’s no surprise that fitness bloggers link a lot to online shops where they buy everything they need to fulfill their goals. Here is the ranking – the first diagram shows stores for dietary supplements, the second shops for sports clothing and other equipment.

shops
Online shops

In clothes graph you can se that Stadium, that uses Twingly to engage bloggers to write about their products, have over 8 times more links than one of their main rivals and equal in size – Intersport.

Check out the report if you are interested in all the details. As of today, all our previous and future reports will be presented on the dedicated website twingly.com/reports.

“Often, the actual plot isn’t what engages users in the online discussion”

Hier könnt ihr das Interview auf Deutsch lesen.

The German crime drama series Tatort (German for “crime scene”) is the most discussed TV show among Twitter users in Germany. A while ago Stefanie Assmann and Nicole Greiner started to analyse the Twitter feedback on a couple of episodes. In our interview, Stefanie explains how that happened, what it is that gets the tweeting audience excited as well as what the next step could look like.

Tell us a bit about you.
My name is Stefanie Assmann, @miss_assmann on Twitter. I’m working as a consultant at Vico Research, a German full-service agency for social media, dealing mainly with monitoring and social media. About two years ago I learned about social media monitoring for the first time while writing my Master thesis. Back then there wasn’t too much literature on that topic, which made me eventually launch a blog about it. It’s fascinating to see how users discuss brands and products. Analysing their comments always leads to interesting insights.

You have started to look closer at what Twitter users say about Tatort episodes and to publish the results on your blog. Why?
On Mondays at the office we usually discuss the latest episode of Tatort (which is always broadcasted on Sunday evenings), and we found it impressive how many people were doing the same on Twitter during the show. Nicole and I thought it might be fun to use those tweets by people watching Tatort to re-tell the story of the episode. Eventually, that led to a couple of blog posts where we evaluated the Tatort-buzz on Twitter. Unfortunately, we don’t have the time to do that regularly.

Why is Tatort the single regular TV show in Germany getting that much attention on Twitter?
Good question and food for another analysis. Many of my friends usually watch Tatort on Sunday evenings. It’s quite a popular series. And as it is the case for many social media enthusiasts, they can’t stop using their smartphone, even while doing something else like watching TV. So they started to tweet about Tatort. Now that has become some kind of “tradition” on Twitter. I remember that Tatort was the first TV show that appeared in my Twitter timeline.

Which tools do you use for your analysis?
We started with the Twitter search, and we also used a tool from VICO, my employer, to create a tag cloud. Recently Twingly was so kind to provide us with a Liveboard that helps to get a quick overview about the amount and type of Tatort tweets.

Are there any typical patterns or reactions that you observe?
Since we don’t cover each Tatort episode it’s a bit hard to say. But my impression is that usually the feedback is rather varied, with both positive and negative comments. So some people love an episode while others hate it. Often, the actual plot isn’t what engages users in the online discussion. Instead it’s specific details that make people tweet. If the audience perceives a detail as unrealistic or absurd, that would usually lead to a lot of complaining on Twitter.

You think Tatort will be an exception regarding its Twitter buzz, or will other German TV shows become equally popular on Twitter?
Tatort was definitely the first show in Germany to create this kind of engagement among Twitter users. But nowadays there are other TV shows as well that get lots of tweets. I think there is a lot of potential in “social tv”, and specific web services are popping up to build on that and to connect traditional TV with the web.

Do you plan to extend your analysis to other shows?
I would love to, but I have yet to find a show which excites me enough to invest the time. A US show would be fun, since there the stations themselves already actively use social media.

How municipalities use Twingly to connect with citizens

The Twingly Blogstream and Blogwatch widget is used by many leading news and e-commerce sites, but that doesn’t mean that other kind of online projects don’t benefit from it. One example are websites of local municipalities, which Twingly enables to highlight and show the discussion about local matters, issues and projects on blogs to visitors and citizens.

The Swedish municipalities Strängnäs, Borås and Tranemo have chosen to put the Blogwatch widget on their site in order to do exactly that. We asked Strängnäs and Borås a couple of questions about their thoughts on connecting their municipality’s website with the blogosphere.

Twingly integration on Strängnäs municipality's website

Sofia Lacik works with the communication team at Strängnäs municipality.

Hello Sofia. What’s the story behind the Twingly integration on Strängnäs municipality’s website?
I had used Twingly in the past at another organisation. Then at SSCW I met Twingly CEO Martin Källström and we discussed whether Twingly would be a useful solution for Strängnäs municipality.

How was the feedback when you launched the integration?
When we announced that we would show blog posts about Strängnäs, we only got positive reactions. For us it’s a great way to keep tabs on what’s being written about the municipality, and personally, I feel I’m better informed about topics, opinions and thoughts relevant for Strängnäs that are appearing on blogs.

How much time do you invest into working with social media?
It varies, but usually about 15 hours a week. That includes creating and following up on the strategy and various social media activities, answering questions, replying to comments, publishing news and monitoring the different channels. I also quite often meet with colleagues who need help or support regarding using social media. The communication department spends a couple of more hours a week mainly on monitoring as well as publishing and encouraging other colleagues to try using the social web for their work.

And what’s the next step?
Our goal is to increasingly leverage social media for our work at the municipality, and to make other offices and departments aware of the potential this has for the communication with those interested and those living in and around Strängnäs.

####

Twingly integration on Borås municipality's website

Marie Ingvarsson is the head of marketing and communication at Borås municipality.

Hello Marie. Tell us why Borås benefits from Twingly.
When we launched our social media activities we realized quickly the advantages of  Twingly’s tools for our monitoring. Apart from showing the Twingly widget with links to blogs mentioning Borås, we also have used Twingly Live and Liveboard, for example during conferences, to show the latest developments and comments in real time. Of course it also helps that Twingly is a Sweden-based company and that the team has always been helpful and quick to reply to our questions.

Do your social media activities require a lot of time?
That depends. We publish quite a lot on Twitter, Facebook, YouTube and Bambuser, but then this content has been published through other channels as well, so it doesn’t need to be created from scratch. Our monitoring feeds are updating automatically which makes it easy for us to keep an eye on everything that’s being written about Borås. The setup of the whole work flow and of the accounts has taken a while, and naturally replying to questions and participating in the discussions might require some time – let’s not forget that social media is about communicating and interacting.

Will you integrate Twingly even more on your site?
We are thinking about embedding the Twingly Blogstream widget on all of our sites to show incoming links from blogs. Since the content on some of our less regularly updated pages probably isn’t being discussed a lot on blogs, it’s possible that there wouldn’t be a lot of incoming links, so we aren’t sure yet how to do it. In the end, it simply might be a question of being as transparent as possible, which is what we strive for.

What else is on your road-map?
One of the things we are planning to launch are e-petitions, a tool which enables citizens to make suggestions about issues concerning the municipality, to discuss them and to collaborate on them.

Interview with Matti Palm from Greenhill Relations about Twingly Insight

Här kan du läsa intervjun på svenska.

On Wednesday we revealed Twingly Insight, blog analytics for professionals. Matti Palm works at the Swedish PR agency Greenhill Relations and had the chance to try Insight before the public launch. We have asked him a couple of question about his first impressions, why blog analytics are important and who can benefit from them the most.

Who are you and what are you working with?
My name is Matti Palm, I’m PR consultant with a background in journalism and media analytics. Together with my colleagues I run Greenhill Relations, a PR and communications agency with a clear focus on social media consultancy.

At Greenhill you have been doing blog analytics for a while now in cooperation with Twingly. Why do you think that is important?
The blogosphere is complex and consists of several different clusters of blogs, for example political blogs, fashion blogs or tech blogs. Without a deep analysis you don’t know which blogs are the leading ones and which are those that everybody else listens to.

On Wednesday Twingly launched Insight and you already had the chance to try it. What do you think about the tool?
I love statistics, thus I naturally see a lot of value in Insight. But Insight isn’t only for statistic geeks. Twingly is the only player which has raw data about blogs which reaches many months back into the past, which is a requirement for being able to create meaningful blog analytics.

How do you at Greenhill use Twingly Insight and the information you gather?
In our eyes the best way to start with a new client is with an extensive analysis. In the cases when that is possible the analysis creates a solid basis to work with during upcoming years and a shared understanding about the status quo and what needs to be done.

How do you think Insight will help companies and who can benefit the most from using the service?
I hope people will try to gain answers to real questions when looking at the stats, instead of only using it to see whether their own activities paid off and to get key metrics. In my eyes the best start would be concrete questions like “What are we going to accomplish if we start a blog” and “Which role will our blog play within the existing blog landscape”. With Twingly Insight you can get answers to those questions. Those who will benefit from Insight the most are information and communication professionals at companies and PR agencies, but also planners working at advertising agencies as well as customer support representatives.

Twingly and Greenhill will together hold courses on how to do a blog analysis (in Swedish only). Can you tell us a bit more about this initiative and who should participate?
Yes this will be a lot of fun! Our goal is to help people to get started and succeed with the analysis. But we’ll also discuss a lot about how to use the data you gather. Information and communication professionals as well as PR consultants are our main target group, but I hope we will be able to attract even other people interested in or working with the field of blog analytics and social media.

Here you can read more about the courses (in Swedish).

How do you personally think the blogosphere will evolve in the next years? Will people blog more or less?
I’m not sure if they will blog more or less. But blogs are really the core of social media and will continue to be so. Think about it: There is nothing better to tweet than then link to your latest blog post.

Intervju med Matti Palm från Greenhill Relations om Twingly Insight

Here you can read this interview in English.

På onsdaglanserade vi Twingly Insight, vår verktyg för professionella blogganalyser. Matti Palm jobbar på PR-byrån Greenhill Relations och har kunnat testa Twingly Insight innan lanseringen. Vi har frågat honom om vad han tycker, varför blogganalyser är viktiga och vem som kan dra mest nytta av dem.

Matti Palm

Berätta vem du är och vad du jobbar med.
Jag heter Matti Palm och är PR-konsult med ett förflutet inom journalistik och medieanalyser. Nu driver jag, tillsammans med mina kollegor, Greenhill Relations. Vi arbetar en hel del med rådgivning kring sociala medier.

På Greenhill har ni gjort blogganalyser sedan länge i samarbete med Twingly. Varför tyckte ni att det var viktigt?
Bloggosfären är komplex och består egentligen av flera olika kluster av bloggar, exempelvis politikbloggar, modebloggar eller teknikbloggar. Utan en analys vet man inte vilka bloggar som är viktiga, vilka de andra lyssnar på, bland annat.

Nu har Twingly lanserat Insight och du har kunnat testa tjänsten redan innan. Vad tycker du om den?
Jag älskar ju statistik, så här får jag såklart allt jag behöver i den vägen. Men det är inte bara det. Twingly är den enda aktören som har rådata från bloggar som sträcker sig många månader tillbaka. Och har man inte det så måste man veta i förväg vad man kommer att vara intresserad av när man i framtiden vill göra en analys. Så strukturerad är inte jag, helt enkelt!

Hur använder ni på Greenhill tjänsten och vad gör ni med informationen ni får ut?
Vi älskar att starta arbetet med en ny kund med en grundlig analys. Det är såklart inte alltid praktiskt möjligt. Men i de fall vi gjort det så har analysen skapat en grund att stå på i flera år framåt. Det skapar också en gemensam förståelse tillsammans med kunden hur spelplanen ser ut.

På vilket sätt tror du att Insight kommer hjälpa företag och vem kan egentligen ha nytta av tjänsten?
Jag hoppas att folk kommer att ställa verkliga frågor när de tittar på statistiken och inte bara använda den till att följa upp sina egna aktiviteter och nyckeltal. Jag vill helst starta med en konkret fråga, exempelvis: vad kommer vi att kunna åstadkomma om vi själva startar en blogg? Vilken roll kommer den bloggen att få? Sådana svar kan man få med Twingly Insight. De som först och främst kommer att använda den är informationsproffs på företag och PR-konsulter. Men jag tror att många fler skulle kunna hitta på saker som jag inte kan tänka mig, exempelvis planners på reklambyråer och kundtjänstansvariga. Jag skull gärna göra en analys tillsammans med dem!

Twingly och Greenhil kommer tillsammans hålla kurser om hur man gör blogganalyser. Kan du berätta lite mer om kursen och vem som borde komma?
Ja, det ska bli jätteroligt! Vi kommer att hjälpa folk att komma igång och göra en analys. Men vi kommer nog lika mycket att diskutera vad man kan ha en analys till. Framförallt tror jag informationsproffs på företag och organisationer och PR-konsulter som vill kunna sälja analyser kommer. Men jag hoppas också att vi kan locka andra, exempelvis de jag nämnde tidigare, folk från reklambyråer och kundtjänstansvariga.

Här kan ni läsa mer om utbildningen.

Vad tror du personligen om hur blogosfären kommer utvecklas de närstma åren? Kommer folk bloggar mer eller mindre?
Jag vet inte om det blir mer eller mindre. Men bloggar finns verkligen i centrum av de sociala medierna. Det finns inget bättre att twittra om än sitt senaste blogginlägg!

Data – How Twingly helps Media Monitoring Businesses

Everybody is talking about data from social media sources and the opportunities for businesses it brings, if one  knows how to use it. But how, is the question often asked. And – do we really have to?

This year, NEXT Conference in Berlin had Data as its main topic, and in various sessions it was discussed how important data nowadays is for businesses. In autumn there will be the Research & Results in Munich where mostly market researchers come together to discuss the new challenges that collecting data from social media sources brings.

Recently I chatted with someone in classic market research about this, and it became evident that especially data from Facebook, Twitter and Blogs become increasingly important for that area.

Why is data from blogs and social media platforms increasingly important?

Blogs, Twitter and Facebook  are only some examples of the platforms (see Ethority’s social media prism to the right)  where consumers are and exchange their views with their friends as well as with the entire community. So everybody running a business knows that one has to be where ones customers are, in order to understand their needs, develop the products they want and most importantly – sell these products as well as offering great customer service.

But one does not only need to be present where ones customers are. One also wants to listen to what they have to say in general.

The competition is on – how popular is my product in comparison to others? Do people love my brand or do they hate it? Did they ever hear about it? Only who knows that can really optimise their products and services, find their niche, get the most out of it – and even come up with new innovative ideas for products and services, knowing the potential benefits they bring to ones customers. Maybe one would even need to find new customer groups?

Then, of course the big question is, how on Earth do I find out what’s been said about me or my brand(s)?

There are a lot of media monitoring services around – and the often quoted dilemma is that there is no service that satisfies all needs and wishes. Well, I guess that’s why there are that many around in the first place. Some of them are either specialised in a certain niche, like i.e. media monitoring for the finance or the travel sector, or they simply try to develop their services to be the best all-round solution and compete with each other that way.

Regardless which way media monitoring companies choose, we at Twingly can deliver blog data to all of them.

In fact, we get quite a few requests about our blog data and the number of our data customers more than doubled during the last 12 months.  These are all our  API Customers , as we call them.

So let us tell you a bit more about how we could potentially support your media monitoring business with our blog data!

We actually have 3 API’s.

Number 1: Livefeed –  This is raw blog data at its finest.
You get all blog data as an XML-feed at the same time as when it enters our system. You can then save the data at your end, and perform the analysis you want to do. You subscribe per language and we give you access via an API-key. Livefeed is mostly used by our bigger clients such as Radian6 and Meltwater Buzz, who then feed our blog data into their system as additional sources.

Number 2: Analytics – 0ur search-API.
This API is based on our blog search – here you can just throw a bunch of keywords into the search interface and get results across all languages (or just specific ones) and that up to 4 months back in history.  Twingly Analytics is suitable for media monitoring services that don’t want to deal with the super-technical side of things but that actually want to get results for certain keywords directly out of the pool of blog data. The results come as an XML-feed and can then be used for further analysis on their own system. Silobreaker’s services are a good example for using our search API in order to find additional sources in blogs about certain topics – for example their news trends.

Number 3: RSS-API – the best of basic!
You probably know that you can search on Twingly.com for a certain keyword (i.e. Twingly as a brand) and that you can subscribe to the results via RSS for free? Now, some of you might want to use this feed commercially and at a higher volume. Then you can get an API-key from us which allows you, against a low monthly fee, to use this feed for your purposes. That can be media monitoring, but you could also use it to create a customised top list of blogs that talk about your products. The Swedish publisher Norstedts created a top list of blogged about books that they choose by using the RSS-API.
Now, if you want to know more about any of these feeds and their technique, you can either contact us or you are welcome to check out our FAQ and get back to us with specific questions.

P.S.:
A bit earlier this year, we presented some of our customers, including interviews with Silobreaker and Radian6.

If you are from Sweden and looking for some companies that do media monitoring, then you might want to check out Mediebevakare.se as well, where a lot of Swedish media monitoring companies present their tools and services.

We at Twingly founded Mediebevakare.se, because like you we felt that an overview of all the different media monitoring services available is needed . So please check it out and spread the word if you know someone who is looking for a service, or if you know a tool that should be listed as well.

If you have a media monitoring business on the Swedish market but you are not based here, feel free to set up your presentation on Mediebevakare anyway. We can help you if needed – just let us know!

How websites within the public service and public sector use Twingly

Today we continue our series of blog posts showing you how websites from different online sectors are using Twingly to enhance their content with opinions and comments from the blogosphere. We described earlier how e-commerce websites have implemented the Twingly widget and highlighted how company, event and organisation websites use Twingly. This time we will focus on the websites from the Swedish public sector and introduce you to what public radio, public television (yep even they are Twingly partners) and two other official, non-commercial websites are doing with Twingly technology.

SVT
SVT is the the Swedish public service television. One of their many TV productions is called Debatt, a talk show discussing important news and issues related to the Swedish society. The Debatt website regularly publishes opinion pieces by Swedish politicians, media experts and journalists surrounding the ongoing debates (like this one). Each of those articles is accompanied by the Twingly Blogstream widget, showing blog posts linking to the article. By doing that SVT gives users the chance of either commenting directly below the articles or publishing their response in their own blogs and becoming part of the discussion. SVT are also using the Twingly Blogstream widget on other parts of their website, for example below every article on their news section.

SVT
Click to enlarge

Sveriges Radio
Even Sveriges Radio which is Sweden’s public service radio has implemented Twingly Blogstream on parts of its website (example). The widget is located below articles and shows the latest incoming links from blogs. Easy and straight-forward!

SR
Click to enlarge

Europaportalen
Europaportalen is the leading, independent platform for the Swedish debate about everything concerning the European Union (EU) and Europe. Similar to how Sveriges Radio has implemented Twingly Blogstream even Europaportalen uses our technology to monitor the blogosphere and to show who has linked to the site (example).

Europaportalen
Click to enlarge

Lärarnas Nyheter
This website is targeted at teachers across Sweden, published by the Swedish teacher association and meant to offer any kind of news and information teachers need for their daily work. We find that Lärarnas Nyheter has chosen a very neat way of adding the Twingly widget to their site – it’s included in a dynamic navigation on the right side of the homepage and shows the articles that have been getting the most buzz from the blogosphere. The widget is also located on each article page (example) listing the recent incoming links.

Lärarnas Nyheter
Click to enlarge