Visualizing the blogosphere (again)

If you’ve followed Twingly through the years, you might remember our Windows screensaver. Eight years ago we developed a visualization of the blogosphere, we could see blog activity in real time and get a sense for how the whole globe used blogs to communicate (video of the old screensaver).

preview.png

Unfortunately the screensaver didn’t age that well, it’s now grumpy and doesn’t want to play nice with modern operating systems. Also, who uses a screensaver nowadays? If you do, please consider putting your screen to sleep instead.

We thought it would be fun to see what we could implement using modern technologies. The result is a web based (using WebGL) globe that animates blog posts with coordinates in near real time.

Check out the Twingly Globe at world.twingly.com.

What do you think?

By Johan Eckerström

The most popular products among bloggers in Norway, Finland and Denmark in 2012

A few days ago we gave our readers an overview about the most popular products among blogggers in Sweden, based on statistics from our Twingly eTrade solution that connects e-commerce sites with blogs. But since we have many clients in the other Nordic countries as well, we can reveal similiar statistics about Denmark, Norway and Finland. We had a look at the data and compiled a list of products at a couple of selected stores that were getting the highest number of incoming links from blogs in 2012. So here they are, the most popular products among bloggers in the Nordics.

Norway

Adlibris

1. Marius strikkebok; klassikere, historier og nye oppskrifter

2. Made by me; sybloggernes beste oppskrifter

3. Kathrine Gregersen: Strikk til nøstebarn
3
Børnetøj 4-7 år

Lindex

1. Kåpe

2. Bukser

2. Lue

Nelly.com

1. Elise Ryan / Melanie Open Back Dress

2. Jeffrey Campbell / Lita Shoe

3. Elise Ryan / Melanie Open Back Dress (white)

Collstuff

1. Polaroid 300

2. Objektivkruset

3. Blåseape Negletørker

Footway

1. Sugarfree Shoes

2. Emma

3. Ugg Australia

Gymgrossisten

1. Gourmet-Pro, 900 ga

2. Ripped Hardcore, 60 caps

3. Stor fitnesspakke for jenter!

Yves Rocher

1. Løst perlemorskimmer

2. Øyenskyggepensel

3. Brun-uten-sol spray for kroppen

Denmark

Saxo.com

1. Max Bollinger & Pavel Kostin: It’s Time

2. Susan B Anderson: Itty Bitty Toys

Nelly.com

1. Issue 1.3 / Lou Sweater

2. Jeffrey Campbell / Spike

3. NLY White Label / I Love

Coolstuff

1. Chokolade-fontæne

2. Pusteabe Negletørrer

3. Polaroid Z340

Yves Rocher

1. Løst perlemorsglans

2. Øjenskyggepensel

3. Kropspeeling

Finland

Adlibris

1. Kirsi Etula, Sunna Valkeapää-Ikola: Mekkotehdas

2. Alexander Gullichsen, Hanna Gullichsen: Safkaa

3. Pyy Outi: Trashion – Tee itse huippumuotia

Lindex

1. Kaulakoru

2. Yöpaita

3. Viitta

Nelly.com

1. Dr Denim / Plenty Denim Leggins

2. Jeane Blush / Leah Parkas (blue)

3. Jeane Blush / Leah Parkas (white)

Yves Rocher

1. Varjostussivellin

2. Itseruskettava suihke vartalolle

3. Kuivaöljy

The most popular products among bloggers in Sweden 2012

Every year, thousands of bloggers link to products on online stores, and with our Twingly solutions for publishers, website owners and online retailers, a lot of added value is created for all parties involved. We decided to dig a bit into the data from 2012 to see which products have been the most popular, most linked to from bloggers. Today we present the results for the Sweden, where Twingly is based. We proudly present: The most popular products among bloggers in Sweden!

The most popular product among bloggers in Sweden 2012

Eld by Mats Strandberg and Sara Bergmark Elfgren at Adlibris.com (105 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by categories

Most popular book

Eld by Mats Strandberg and Sara Bergmark Elfgren at Adlibris.com (105 incoming links from blogs)

Most popular shoe

Jeffrey Campbell / Spike at Nelly.com (31 incoming links from blogs)

Most popular clothing

Oneness / Sofie Dress at Nelly.com (25 incoming links from blogs)

Most popular cosmetics product

Eleven 66 Colour Lip Palette at eleven (23 incoming links from blogs)

Most popular movie

Prometheus (Blu-ray+DVD) at CDON.com (39 incoming links from blogs)

Most popular game

Call of duty: Black Ops 2 – Nuketown Edition (Xbox 360) at CDON.com (18 incoming links from blogs)

Most popular fun gadget

Dough spreader for cupcakes at coolstuff.se (13 incoming links from blogs)

Most popular accessory

Envelope bag at Lindex (10 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by selected stores

Nelly.com

1.  Jeffrey Campbell / Spike

2. Oneness / Sofie Dress

3. Elise Ryan / Melanie Open Back Dress

Eleven

1. Eleven 66 Colour Lip Palette

2. Smashbox Heartbreaker Eye Shadow Palette

3. Macadamia Natural Oil Deep Repair Masque

CDON.com

1. Prometheus (Blu-ray+DVD)

2. Call of duty: Black Ops 2 – Nuketown Edition – Xbox 360

3. Rasmus Lenefors – Amatören

Lindex

1. Cape

2. Envelope bag

3. Envelope bag (leather)

Major e-commerce events in the Nordics

e-commerce eventsSince many of Twingly’s clients are major online retailers we have a given interest in everything that has to do with e-commerce. One of the best ways to stay in the loop about the latest e-commerce trends and to meet industry experts as well as potential partners are events and conferences. As a service for our readers we compiled the following list of major e-commerce events in the Nordic countries. It’s very likely that we forgot an important event for the sector, feel free to let us know in the comments.

Note that we also included a few events that already took place for 2013, because we expect them to happen again in 2014.

Online Marketing & E-handel
Stockholm, March 13 – 14 2013

Webbdagarna
Stockholm, March 6 – 7 2013
Luleå, May 30 2013
Gothenburg, September 26 – 27 2013
Malmö, October 26 2013
Växjö, December 4 2013
webbdagarna.se

Future Retail
Stockholm, April 17 – 18 2013
abilitypartner.se/future-retail-2013.aspx

Scandinavian E-Business Camp
Gothenburg, May 23 – 24 2013
www.jetshop.se/sebc

Nordic eCommerce Summit
Stockholm, May 30 2013
nordicecommerceknowledge.com/summit

Load
Oslo, September 19 2013
bring.no/load/forside

Ehandelsforum
Gothenburg, September 2013
More info tba on e-handelsbloggen.nu

E-handelskonferencen og Messe
Copenhagen, October 10 2013
hfdih.dk/events/konferencer/2013/okt/e-handelskonferencen-og-messe-2013

Distandshandelsdagen
Date & location for 2013 tba
svenskdistanshandel.se/events-2/distanshandelsdagen

Emeet
Stockholm, date for 2013 tba
www.emeet.se

Photo: Flickr/ inUse Consulting; CC BY 2.0 

Twingly connects Bubbleroom and fashion bloggers

Fashion bloggers regularly link to clothes and accessories on e-commerce websites. With eTrade we offer online shops a great solution to increase the number of incoming links from blogs. Dozens of major e-commerce sites are already integrated with eTrade, and today we have the pleasure to announce one more: The Nordic fashion retailer Bubbleroom. Since this week, every Bubbleroom product page contains the Twingly widget which shows incoming links form fashion blogs (example here). Apart from the benefits for the shop, it’s an added value for its customers as well, who can get opinions on specific fashion items from fashion bloggers.

We used this occasion to ask Kaja Braendengen, project manager at Bubbleroom, a couple of questions about the importance of the fashion blogosphere for Bubbleroom. She is also the co-founder of the Norwegian fashion website/blog Modette.no, so she is really an expert on this topic.

Why did Bubbleroom choose Twingly? What are your expectations?
We chose Twingly because we want to work closer with bloggers and it’s a really great service that benefits both us and the bloggers. Our goal is to get more links from bloggers and increase the knowledge of our brand. The links we’ll get will hopefully improve our search engine visibility even more.

Kaja BraendengenHow important are blogs for your business?
The blogs and especially the fashion blogs are very important for us – bloggers today have a lot of power in the fashion business and they have a major impact on our target audience, women 15-35 years old.

What would happen if all blogs would disappear from one day to another?
That would not be good at all, and we would lose a big channel that affects what people know about Bubbleroom and which also is a big sales channel for us.

How do you encourage bloggers to link to Bubbleroom?
We have a lot of collaborations with different fashion bloggers and they often write posts about us and our products and link to our site.

How much time does the company invest into the work with social media in general and blogs in particular?
I work with both social media and blog collaborations. Every day we keep in touch with our customers and style setters through social media, it’s very important to get feedback from this channel as people are honest and direct, and we can respond quickly to their questions. I spend at least a couple of hours a day with these channels and in contact with bloggers.

In Sweden, many of the leading blogs are about fashion. Is it similar in Norway? What are the main differences between both (fashion) blogospheres?
Yes, it’s similar, all the biggest bloggers in Norway write about fashion as the main subject and that is the most popular theme. The blogospheres are quite similar is my opinion but the blog phenomenon is much bigger in Sweden.

Do you think that the impact fashion blogs have on the fashion industry and sales will increase even more in the future?
As more and more people get access to the internet, the blogs will become even more influential. Sales will depend on your visibility online so therefore it’s crucial to build loyal relationships with powerful bloggers.

Twingly helps your organisation to launch a blog competition

From time to time some of our clients ask us whether it would be a good idea to launch a competition or sweepstakes involving blogs. Often, our answer is “yes”, since we know how much awareness about specific topics, products or initiatives can be raised through blogs. And many bloggers enjoy the occasional competition, especially if they can win attractive prizes.

Because of that, we decided to offer blog competition as a service primarily to our clients but also to other companies. If your organisation is interesting in engaging bloggers in a specific issue or campaign, we can support you in making that happen.

This is how Twingly helps you to launch a blog competition:

– Twingly creates a unique profile with your organisation’s branding on Bloggportalen.se, one of Sweden’s biggest meeting places for bloggers and blog readers, with over 118.000 registered bloggers. The profile also includes instructions for bloggers on how to participate in the competition.

– Twingly sends a newsletter to about 10.000 bloggers within the target group of the campaign, telling them about the competition.

– Twingly uses other high-traffic-channels such as the Bloggportalen.se homepage to promote the competition.

– Twingly keeps track of the participation and provides your organisation with the material you need to select the winner as well as with statistics on how the competition went.

Blog competition


One of the companies that launched a blog competition with our help is the leading Nordic e-commerce site CDON.com. The campaign asked bloggers to write a post about their favourite movie or TV show, including a link to the movie’s or show’s product page on CDON.com. The community of Twingly-owned bloggportalen.se got then the chance to vote for their favourite blog post. The winner of a gift card worth 15.000 SEK was chosen by CDON.com based on the number of votes and the movie/TV show review. The bloggers ranking on position 2 to 5 were each given a gift card worth 1.000 SEK. Here is the final top list.

Blog competitions are a great tool to spread the word about your organisation, product or issue, while at the same time giving something back to the bloggers.

In case you want to learn more about blog competitions and how to launch your own, drop us a line at sales@twingly.com! We look forward to hear from you.

A Twingly Year in Review – 2012

Every beginning of a new year, we look back on what happened at Twingly in the previous 12 month. 2012 has certainly been a very exciting time for Twingly, with both a new CEO and a stronger focus than ever on our business to business offerings. So let’s dive into last year’s most important projects, news and events at and from around Twingly.

January
2012 began great with the announcements of Yves Rocher and Nelly.com as new Twingly partners. Yves Rocher, the renowned global cosmetics and beauty brand, uses the Blogstream widget to show incoming links from blogs to its product pages in the four Nordic countries. Nelly.com, one of the largest online fashion stores in Northern Europe, also connects through Twingly with the blogosphere. In the end of January, we had completed the move from Bloggportalen to our servers after the acquisition from Aftonbladet in December 2011. We also revealed a redesign of the Bloggportalen.

February
In February we got the chance to speak with Björn Hedensjö, Head of Digital at leading Swedish Newspaper Dagens Nyheter. The company has been one of the first partners to integrate our widget solution, back in 2007, so it was pretty interesting to hear Björns thoughts on that. Days later we presented a list of the most discussed books on Swedish blogs during 2011.

Martin Källström
Martin Källström

March
After six years on duty, Twingly co-founder Martin Källström announced his decision to leave the position as CEO, and introduced his successor Peter Bláha. Martin and a bunch of others are now working on Memoto, a new exciting product you already might have heard about.

Peter Bláha (to the left)
Peter Bláha (to the left)

Meanwhile, Peter told a bit about himself and his goals in this interview. In other news, for the second time, the Webciety conference, part of the digital industry’s biggest international event CeBIT, used our Twingly Live tool to show reactions from Twitter on its live streaming website. And Medienbewachen.de, our German Wiki informing about social media monitoring tools for the German-speaking market, reached close to 100 listings.

April
Twingly and Stena Line, one of the largest ferry operators in the world, launched a blogging campaign.

May
As in the year before, Twingly attended the NEXT Berlin conference.

June
Another leading clothing store from Sweden became Twingly e-commerce partner by enabling our eTrade widget on its product pages: MQ.

July
FACIT.com, Sweden’s first independent guide for everybody who’s looking for a new car, joined the list of Twingly partners and integrated the Blogwatch widget.

September
We did an interview with Tomas Wennström, one of the two founders of popular unconference Sweden Social Web Camp – which Twingly has been a supporter of for many years.  A couple of weeks later we released Twingly Report Books, based on data from Twingly Search and Bloggportalen. Furthermore, we teamed up with media and PR service provider Cision to help companies reach out to bloggers, and we worked together with Sweden’s oldest publishing house Norstedts during the release phase of the Swedish version of the bestselling book  “Fifty Shades of Grey”.

NovemberTwingly TV/radio report
After the Twingly Report Books followed the Twingly TV/radio report, including an analysis of which of the media websites are being linked to from blogs the most. In the end of November, we proudly announced that the CDON Group, one of the leading e-commerce companies in the Nordic countries, has decided to use Twingly eTrade for all of its e-commerce brands.

December
Before everybody could enjoy a well-deserved Christmas and New Year’s break, December was a busy month for Twingly. The Swedish Armed Forces relaunched their blog portal supported by Twingly, we described the improvements we made to our blog data lately, we published the Twingly Report Fitness and went to the Swedish Fitness Festival 2012 to introduce Twingly’s solutions to the Fitness industry. It became quite a success.

Success at the Swedish Fitness Festival 2012

Last week, the number one event for the Scandinavian fitness market, the “Swedish Fitness Festival 2012” (Fitnessfestivalen), took place in the Swedish city of Gothenburg. About 20.000 people gathered at the 3 day event, among them club owners, personal trainers and active people from all over the Scandinavian countries. Twingly was there, too!

As in most sectors, even the Fitness market is affected by the changes caused by the Internet and social media. For all businesses in the fitness sector, from studios to retailers for equipment and food, new ways of interacting and communicating with their target group create lots of potential to grow, to improve and to understand the customers’ needs.

Twingly CEO Peter Bláha, himself a big and active fan of sports and fitness, and Twingly CMO Anton Johansson, introduced the audience during a presentation to what social media can do for their fitness-related business. They explained the differences between Facebook fans – which often already are customers – and Twitter followers as well as blog readers who might act as great multiplicators, give feedback, discuss issues and could become potential customers in the future. And of course they highlighted how Twingly’s eTrade and Blogwatch solution are a great tools to connect fitness-related businesses and websites to the blogosphere.

Peter FF tal3And since we released our Twingly Report Fitness right in time for the festival, Peter and Anton had proof enough to show how big the fitness blogosphere in Sweden actually is, and how much impact it can have on brands and companies. The two brought about 50 printed reports to their presentation, which didn’t last long since apparently everybody in the audience wanted to get hold of a copy.

Speaking about the report: It got some great response from many fitness bloggers. Here is a list of posts from the past days referring to it:

http://erdoderdo.com/2012/12/07/mest-lankade-fitnessbloggarna-enligt-twingly-report-och-jag-ar-med
http://blogg.loppi.se/linda/2012/12/07/pa-24-e-plats
http://emliscious.blogspot.se/2012/12/en-av-sveriges-25-maktigaste.html
http://sparkibaken.se/tag/twingly
http://trendotraning.se/2012/12/07/1777846
http://www.finest.se/userBlog/entry.php?uid=31205&beid=2300384
http://blogg.piggelina.se/2012/12/sveriges-mktigaste-trningsbloggar
http://uppochhoppa.se/2012/12/07/sveriges-maktigaste-traningsbloggar
http://blogg.veckorevyn.com/ptfia/2012/12/07/stolthet
http://fitnessochhalsa.blogspot.se/2012/12/lankkarlek.html

It’s great to see so many bloggers and fitness-oriented people engaging with our report, both online and at the Fitness Festival in Gothenburg.

In case you haven’t seen the report yet, you can get it here as bilingual PDF. And if you wonder anything about how Twingly can help your business to become more engaged with bloggers from around the web, drop us a line. We love to hear from you: info@twingly.com.

Our blog data becomes even better

A few weeks ago we published an overview about all the things Twingly can do for your business. As you can read there, our main focus is and has always been to help websites such as online shops or media outlets to open up to the blogosphere and to connect with blogs in order to increase their reach and to offer additional context and information to their visitors. But in the past years, a second field of activity has been gaining importance for us: Providing media monitoring companies and other organisations with data from the blogosphere.

We figured that if we index the blogosphere for our blog search engine and our widget solutions connecting websites and blogs, we could use this data in order to enhance and improve companies’ knowledge about what’s hot and trending in blogs. So we launched our API offerings. Last year we explained in detail our offerings to media monitoring companies which comprises of three different APIs.

Our goal is to have the best blog data in Europe in terms of coverage, quality and immediacy.

So what are the aspects we are working on to provide our API clients with even more compelling and complete insights into the world of the blogosphere?

For one, in terms of overall coverage, we are since a couple of months back building new providers for local blog hosts in Europe with focus on the Nordic countries. In the graph below you can for example see that we deployed a provider for a Norwegian blog host in the beginning of October. We have also deployed one for Finland last week and you can spot that the Finnish data is about to increase.

Both in the above graph, for the Nordic countries, and in the graph below for Total, Swedish and English data you can see a big bump in the beginning of September. This is due to deployment of other different providers. They usually find, for us, unknown blogs and index them back in time and therefore the temporary increase of data. Apart from providers we have also built other indexing robots, which together with the providers widen our coverage over all. In the graph below for Total, Swedish and English data you can see that the average total amount of blog posts per day has increased from just above 500.000 per day to over 600.000 per day.

Another improvement has to do with immediacy. A lot of our customers desire to get new posts as soon as possible after being published. Therefore we have built a new indexing algorithm that looks at how often a blog publishes, categorizing it in different indexing cycles ranging from being indexed every 10 minutes to once every month. In this way we can index new blog posts much more efficiently. The glitch in the indexing in the beginning of November is due to deployment of this algorithm.

Having a closer look on the aggregated blog data also means that we at Twingly have lots of insights about different industries, areas of interest and trends. In order to show the potential of our data, we recently published two reports, one about the power of bloggers in the book e-commerce market, one about the power of bloggers within broadcasting and one about how blogging engages the fitness world. All were featured in different media outlets and blogs and can be downloaded here: twingly.com/reports

More than ever, data quality is our focus. We’re constantly adding new features, initiatives and providers to ensure that we are the best blog data service in Europe, and the world. Our product development is all based on customer feedback so if you have thoughts, ideas or a problem – please let us know. And if you aren’t being provided with blog data from Twingly yet, we would love to hear from you: info@twingly.com.

Twingly Report Fitness: Insights into the world of fitness bloggers in Sweden

Since we know a bit about what’s trending in the blogosphere at any second of the day, we have started to publish occasional reports to give you some insights into the latest trends from the world of blogs. After our report on books and the one on TV/radio, today we proudly present our latest creation: The Twingly Report Fitness (with a focus on Sweden).

Maybe you didn’t know it, but there is a huge number of people out there who blog about their passion to stay fit and healthy. For the report we took a look at the Swedish fitness blogosphere and provide you with some interesting details about who those persons are that blog about fitness, which gym chains they write about, which online stores they visit for equipment, tools and the right nutrition, as well as which fitness brands their favour.

You can find the full bilingual report (Swedish/English) here as a free PDF download  twingly.com/reports. If you just want to get a very quick overview, keep on reading.

One of our main findings when analyzing the fitness blogosphere was that girls seem to be much more successful with running popular fitness blogs. On our top list with the blogs that get most incoming links, four out of five bloggers are girls. We noticed that many of the people blogging about fitness do also work in that field, for instance as gym instructors or personal trainers.

The five Swedish fitness blogs with the most incoming links are:

1 www.sparkibaken.se
2 blogg.mama.nu/olgas-blogg
3 www.traningsgladje.se
4 www.fiafit.se
5 blogg.alltforforaldrar.se/lofsa

Furthermore, we analyzed which of the major Swedish gym chains are being linked to most from fitness blogs. The diagram shows the result:

Gyms
Gyms with most links

Everybody who takes fitness seriously needs the right equipment and nutrition, thus it’s no surprise that fitness bloggers link a lot to online shops where they buy everything they need to fulfill their goals. Here is the ranking – the first diagram shows stores for dietary supplements, the second shops for sports clothing and other equipment.

shops
Online shops

In clothes graph you can se that Stadium, that uses Twingly to engage bloggers to write about their products, have over 8 times more links than one of their main rivals and equal in size – Intersport.

Check out the report if you are interested in all the details. As of today, all our previous and future reports will be presented on the dedicated website twingly.com/reports.