Today we’re excited to introduce a new business area for Twingly – sponsored realtime services for media web sites.
First up is a special version of Twingly Live for the Climate Conference in Copenhagen, #cop15. This Twingly Live is integrated directly at the Swedish news site DN.se and is sponsored by the energy company Vattenfall. It is the very first project testing our new sponsorship model for realtime services on media web sites.
We believe this solution is showing one of many possible ways into the future for media web sites, since it both connects the editorial content to the real time web and create new revenues for the web site. This is something our new rock star Annie will work on in the upcoming months, so please contact her if you’re interested in a partnership.
The Cop15 Twingly Live is showing news articles that tweets with the hashtag #cop15 is linking to. As always with Twingly Live and Channels, it’s totally realtime. And of course the service can be customized depending on the needs of our future partners.
The realtime web is very useful when it comes to following and commenting on realtime IRL events like concerts, conferences, tv broadcasts or similar. We also believe this will be one of the main usages of Twingly Channels in the future.
So, we developed a neat little backchannel solution called Twingly Live until Channels is ready for that kind of usage. And it’s awesome.
Twingly Live is a realtime Twitter stream for a certain keyword. There’s no delay between Twitter and Twingly Live, so when you’re posting something at Twitter it will show instantly in Twingly Live. It’s easy to understand why we thought Twingly Live was a good name.
Martin explained why Twingly Live is important in our press release:
“Twitter is a fantastic service but tweets often reach the receiver with a few seconds delay, which may seem paradoxical when Twitter for many is the very definition of the real-time web,” said Martin Källström. “Latency greatly disrupts the flow of the dialogue, the same way as phone calls over long distances used to be uncomfortable. It’s also difficult to have rapid group conversations. Twingly Live solves all these problems. It is much faster than Twitter Search, for example, and can be moderated by the owner.”
Twingly Live has already been used at some events and will be the official backchannel solution for SIME on 11-12 November. Other events that have used it are the EU-conference Visby Agenda, the Social Democratic Party Congress and Really Realtime Conference.
Read more about Twingly Live in our press release or simply check it out.