The most discussed news articles on Swedish blogs in 2011

Sweden’s four biggest newspapers, Expressen, Aftonbladet, Dagens Nyheter and Svenska Dagbladet, might be different in many aspects, but they have something in common: Their websites all use Twingly to connect readers with the blogosphere.

So which articles did create the biggest buzz and engagement within the blogosphere in 2011? We had a look at the stats! Here is a list of the top 5 articles from each of the 4 newspapers which received the most incoming links from blogs.

Note that on each article page you’ll find the Twingly widget where you can see what the blogosphere said. And sorry, but it’s all in Swedish.

1. Missa inte Vilgot
2. Minst 85 döda i vansinnesdådet
3. ”Inför ny skatt för feta”
4. Juholt föreslås bli partiledare
5. Här är ditt nya stjärntecken!

1. Billström gav samma svar – 17 gånger
2. Usama bin Ladin är död
3. Nobelfesten 2011
4. Ministrarna ville begränsa flyktingvåg
5. Marcus Birro: Lärdomar? Lita aldrig på små flickor i rullstolar,som ber dig om något

Dagens Nyheter
1. Usama bin Ladin dödad i USA-attack
2. ”Demokrati inte så viktigt för dagens unga svenskar”
3. ”Privatiseringar i välfärden har inte ökat effektiviteten”
4. ”Arkelsten förfalskar historien”
5. Norsk polis: Minst sju döda i explosionen

Svenska Dagbladet
1. SvD rapporterade direkt
2. Ministrar ville stoppa våg av irakier
3. Muslimsk högtid kan bli helgdag
4. Sluta straffa våra patienter
5. Brottslighet bland invandrare borde oroa alla partier

8 reasons why Sweden is a great country for web startups

Have you ever wondered why there are so many Internet startups with roots in Sweden – a country with a rather small population (only 9 million)? For being relatively few people, the country in the north of Europe has been giving birth to a huge number of online services and is home to a lot of innovation in the digital space. And yes, even Twingly has its base in Sweden.

In this post we’ll try to highlight a few of the factors that might have helped to make Sweden become a country that you need to count in when searching for potentially disruptive tech startups.

Global approach from day one due to small population
Many Swedish web services in the consumer business target an international audience from day one. The Swedish market is often simply to small for big ambitions.

Cluster due to a centralized state
Sweden has only three big cities with more than 100.000 inhabitants: Stockholm, Gothenburg and Malmö. That means that a relatively huge part of the daily business and innovation process takes place in those three cities, with the greater Stockholm area – where almost 20 percent of the Swedes live – being the center and a cluster for IT and technology companies, business angels, VCs and talents. Clusters usually have a positive impact on the quantity of companies founded (as the Silicon Valley has proved).

Sweden, country of inventors and entrepreneurs
Inventing things that help to improve the quality of life has always been an area Swedes have put an effort on. That led to a bunch of globally well known Swedish companies such as Ericsson, IKEA, Volvo or Tetra Pak. Inventing things and creating businesses based on those inventions gives you a high social status in the Swedish society, thus it is not a surprise that launching a startup is not the least prioritized option for young (and old) Swedes.

A nation embracing IT
Like other Nordic countries, in Sweden IT is mainly being seen as something positive that can make people’s life better, and you find this insight in most levels of society. For instance, 6 out of 10 companies in Scandinavia have at least one technical person in the management team. That’s 10 percent more than the worldwide average (source, translated). Naturally that mindset has a positive impact on the number of IT and Internet startups being founded.

Good infrastructure
Internet in Sweden is pretty ubiquitous, affordable, and the average speed for both down- and upload is good (and one of the highest in the world).

Availability of Venture Capital
Even though the situation for Venture Capital in Sweden is far from perfect, the amount of Venture capital available in relation to the GDP is higher in Sweden than in the rest of Europe (source; translated).

High quality of life and open society
Sweden is one of the countries with the highest quality of life. Add that to the fact that most Swedes are skilled English speakers and it gets obvious that even though it can be pretty cold in the winter, it’s not too difficult to attract talent to move to Sweden. And that sooner or later benefits any Swedish startup and company expanding and needing more people.

Swedes pick up trends quickly
Many Swedes are paying a lot of attention to trends, which can be picked up extremely quickly. The same goes for new markets and technology. As soon as some new concept, idea or business case appears, it won’t take long until someone wants to try to built something with that, instead of thinking too long about the possible risks.

There are probably many more aspects. Feel free to add your thoughts in the comments. And we don’t deny that Sweden has its challenges as well. Not everything is perfect, and there are exceptions to every rule. But simply judging from the quantity (and quality) of the Swedish entrepreneurial outcome, it seems as if the climate for starting your own Internet company seems to be pretty good here in the north.

How websites within the public service and public sector use Twingly

Today we continue our series of blog posts showing you how websites from different online sectors are using Twingly to enhance their content with opinions and comments from the blogosphere. We described earlier how e-commerce websites have implemented the Twingly widget and highlighted how company, event and organisation websites use Twingly. This time we will focus on the websites from the Swedish public sector and introduce you to what public radio, public television (yep even they are Twingly partners) and two other official, non-commercial websites are doing with Twingly technology.

SVT is the the Swedish public service television. One of their many TV productions is called Debatt, a talk show discussing important news and issues related to the Swedish society. The Debatt website regularly publishes opinion pieces by Swedish politicians, media experts and journalists surrounding the ongoing debates (like this one). Each of those articles is accompanied by the Twingly Blogstream widget, showing blog posts linking to the article. By doing that SVT gives users the chance of either commenting directly below the articles or publishing their response in their own blogs and becoming part of the discussion. SVT are also using the Twingly Blogstream widget on other parts of their website, for example below every article on their news section.

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Sveriges Radio
Even Sveriges Radio which is Sweden’s public service radio has implemented Twingly Blogstream on parts of its website (example). The widget is located below articles and shows the latest incoming links from blogs. Easy and straight-forward!

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Europaportalen is the leading, independent platform for the Swedish debate about everything concerning the European Union (EU) and Europe. Similar to how Sveriges Radio has implemented Twingly Blogstream even Europaportalen uses our technology to monitor the blogosphere and to show who has linked to the site (example).

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Lärarnas Nyheter
This website is targeted at teachers across Sweden, published by the Swedish teacher association and meant to offer any kind of news and information teachers need for their daily work. We find that Lärarnas Nyheter has chosen a very neat way of adding the Twingly widget to their site – it’s included in a dynamic navigation on the right side of the homepage and shows the articles that have been getting the most buzz from the blogosphere. The widget is also located on each article page (example) listing the recent incoming links.

Lärarnas Nyheter
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How company, event and organisation websites use Twingly

A few weeks ago we showed you how e-commerce websites use Twingly to enhance their content and product information. Today we want to focus a bit more on “traditional” websites from companies or organisations which neither are driven by news content nor by direct product sales.

We choose five examples which all have something in common: They have integrated the Twingly Blogstream widget directly on their homepage, so it’s one of the first things visitors see when accessing the websites.

Formex is the largest meeting point for Nordic interior design and will take place in January in Stockholm. The websites for the upcoming fair features the Twingly widget very prominently and shows recent blog postings about the upcoming event. It’s a huge incentive for bloggers to write about Formex, which in return increases visibility for the fair and helps its website to improve it’s search engine ranking.

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PEAB is one of the Nordic countries’ leading companies in the field of Construction and Civil Engineering. On its Swedish website PEAB has implemented Twingly right under the box with the latest press releases where the most recent blog postings are being shown. If you want to see more, you can click on “Fler blogposter” to get to see a list with a dozen or so incoming links from blogs covering PEAB. We find that remarkable since PEAB is opening up to the social web and its transparency in a way that is far from common among companies from rather traditional industries.

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Hem & Villa
Hem & Villa is another fair in the Swedish cities of Stockholm, Gothenburg and Malmö. Similar to what Formex has done, the event websites highlights incoming blog posts about the fair at a glance – visitors don’t even need to scroll to see what has been blogged about Hem & Villa.

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We are very happy that even the Swedish branch of UNICEF has decided to use Twingly on its homepage. If you scroll down a bit on you will see a section saying “185 blogginlägg länkar till den här artikeln” – that means that in fact 185 blogpostings have been referring to the UNICEF website, and the 5 most recent are being featured on through Twingly. The integration encourages bloggers to write about this important aid organisation and about its projects, and it offers bloggers the chance to increase their traffic. Win Win!

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Norstedts is Sweden’s oldest publishing house, based in Stockholm. They have launched an interesting integration of Twingly on their site – each of their books listed on has a Twingly widget on its profile page highlighting which blogs have been covering the specific title. In addition, on their homepage they show a selection of books that are currently being discussed in the blogosphere – based on Twingly technology of course.

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Congratulations to our partners among Sweden’s 100 best websites

Every year, the renown Swedish industry magazine Internetworld publishes a list of the 100 best websites from Sweden. The ranking gets a lot of attention not only within the digital sphere but also in the Swedish mainstream press, offering indicators for the hottest trends within web development, online marketing, design and usability.

Yesterday Internetworld presented this year’s ranking, and we at Twingly were delighted to find a lot of sites and companies on the list that are using our Twingly enterprise solutions to enhance their web content with social context from the blogosphere.

In fact, the first four sites in the ranking all are using our Twingly widgets: The online shop Halens, the website of Swedish Public Radio Sveriges Radio, the travel site Ving and the destination of Swedish Public TV

Halens, this year’s winner of the Internetworld ranking, for example shows reactions from the blogosphere regarding products sold on the site through our Twingly Blogstream widget (there is an article on that on Internetworld as well, although Swedish only, however we blogged about their strategy earlier). Pretty cool!

Even Fritidsresor, ranked 7, and, ranked 9, have integrated the Twingly widget! So out of the 10 best websites in Sweden in 2010, 6 are using Twingly!

Let’s not forget on position 15, Sydsvenskan on 16, IKEA on 23, Lindex on 36, MyNewsDesk on 56, SvenskaSpel on 76, on 86 and Coolstuff on 96 – even those websites are Twingly clients and do now rank among the 100 best online destinations in Sweden!

We would like to take the chance and give our congratulations to all our partners belonging to Sweden’s web elite! We are happy for you and hope to see you in the ranking next year again!

Sweden’s 100 best websites 2010 (in Swedish)

Swedish National Encyclopedia enhancing their website with Twingly

We’re happy to announce that the Swedish Encyclopedia Nationalencyklopedin is launching Twingly on their site today! From now on blogs can link to their content and get links back, which we think are a great way to get the Encyclopedias content to live longer, get relevant comments and to embrace their situation as a trustworthy reference also in the era of social media.

For us, this is thrilling. To enable bloggers to show up with their blog posts on an Encyclopedias articles gives a whole new dimension to what’s possible with our product Blogstream. Nationalencyklopedin isn’t just a great customer to work with, they represent that good content always deserves the blogospheres attention.

How the Blogstream Widget looks on with blog links. Taken from the article about Nobel Prize Winner in Literature 2009 Herta Müller.

From the bloggers side, it’s a fantastic opportunity to get attention from the visitors of one of Sweden’s most trustworthy sites. Traffic from highly relevant articles on Nationalencyklopedin can also create streams of visitors to the blog in the future. The long-term value of a link in the Twingly widget on is hard to estimate but it gives definitely a longer lifetime to the blog post.

For Nationalencyklopedin the Blogstream Widget creates a context to their articles. Blog posts that gives the articles more life and trustworthiness. One of the things our customers see most value of with Blogstream are also the SEO aspect, which aren’t that strange since a often double increase of incoming blog links to their site thanks to widget of course creates better rankings in Google. For a site like with thousands of pages with great unique content, every link means more traffic from Google. But the most important aspect of the Blogstream widget is the links to highly relevant blog posts covering and discussing the topic of the article. Nationalencyklopedin have the possibility to moderate and decide to not show blog links in the widgets on their site, to make sure no spam or irrelevant blog posts will be shown. also contains a lot more than the Encyclopedias articles. Last year they created a quiz called “Historiska figurer” (historical persons) that went really viral thanks to the virality in itself, of course people wanted to share their results on Facebook, Twitter etc, but also thanks to the simplicity in the quiz. Everyone can relate to our most loved historical persons – and over 250 000 people did the quiz!

This year they wanted to make a new quiz that also could be that viral and decided to launch “Fiktiva figurer” (fictitious persons). It have just been launched but over 200 000 people have already taken the quiz! Go check it out and try yourself, it just takes one minute. We’re also happy about the fact that they have the Twingly widget on the quizzes as well 😉

You can find the Twingly Blogstream widget of nearly all content on the articles, the news stories and the quizzes. Make sure to try to link to them from your blog and encourage others to do the same. It’s a win-win-win for everyone if Sweden’s most loved and trustworthy Encyclopedia also have blog links on their site!

We would also like to grab the opportunity to congratulate Nationalencyklopedin to one of the best corporate blogs in Swedish, It’s a great resource of knowledge and current discussion topics highly relevant to Nationalencyklopedin’s visitors and customers.

Twingly nominated as one of Sweden’s 25 top technology startups

Deloitte, the largest professional services organization in the world, publishes once a year a ranking called Fast 50 – which is the one and only ranking focusing solely on technology companies from Sweden. Together with the Fast 50 companies Deloitte also acknowledges the 25 fastest growing tech companies from Sweden which were launched between 3 and 5 years ago. This sub-category is called “Rising Stars”, and in this year’s edition – which is the 8th in total – Twingly is one of the nominated companies!

The criteria for the Rising Stars are the same as for the Fast 50, with the only difference being the years of existence. Hence you could call the Rising Stars a ranking for Swedish tech startups, whereas the candidates for Fast 50 are rather well established companies.

Of course we are very proud to be among the top 25 young technology companies from Sweden competing for the number one spot – especially considering many of the other well-known Swedish tech startups nominated by Deloitte: There we have the EpiServer Group, makers of the popular Episerver CMS system, elskling, an up and coming website for price comparison between Electricity providers, or Oxify, which develops Internet access solutions for the public transport sector.

On November 2 Deloitte will host an event at the Modern Museum in Stockholm to present the Fast 50 and Rising Stars ranking and to announce which 2 companies will be Swedens top technology stars! If you want to attend and give us applaud you can register here (Website in Swedish). Martin, Anton, Marcus & Kristoffer will be there from Twingly – make sure to say hi!

Moderaterna with Twingly Blogstream

Another great launch this week: The Swedish political party Moderaterna decided to use Twingly Blogstream for boosting transparency and discussion on their official site .

It’s election in Sweden in September and we believe that social media will be more important than ever for the political sphere this year. Twingly already helped partners like The Swedish EU Presidency, Centerpartiet, Socialdemokraterna and Folkpartiet in successfully opening up the political discussion with the blogosphere. From now on we will support Moderaterna in achieving the same.

We’re thrilled to see an increasing number of political organisations getting into conversations via social media, and we work hard on the development of our solutions to see even more of them starting to use our products Twingly Blogstream, Twingly Channels and Twingly Live this year. Please get in touch if you have ideas, thoughts or simply are interested in what we have to offer.

Shoes and Twingly @ Brandos

We’re happy to announce that and are launching Twingly today. is also the first e-commerce site in Norway with our service.

Fashion blogs are a huge phenomenon both in Sweden and Norway, so it’s a great marketing method for a web shop selling shoes to work with blogs here just like Lindex, Halens and Stadium are doing so with clothes.

Happy blogging, fashionistas!

Teknisk Ukeblad and Vi i Villa new partners

This week two new partners have launched Twingly Blogstream. In Norway it’s and in Sweden it’s Both are niche sites but have already now some blogs linking to them. With Twingly they want to link back to the blogs and open up to a conversation between their content and the blogosphere.

Well-timed to this, the Swedish blog Börja Blogga (“Start Blogging”) has written a great article (Google Translate) on why and how Twingly could be used to get more traffic for your blog.

Happy blogging!