Image credit: Anders Ljungberg

Today, when the Olympics starts in Vancouver, several Swedish media companies are for the first time connecting their news coverage of the event with live updates from Twingly Live.

Twingly Live is a realtime stream of tweets for a specific topic or event and we’re happy that Aftonbladet, Dagens Nyheter, Svenska Dagbladet , SVT and Expressen will all use our service to let this be part of their news coverage from the Olympics. Martin nails it in the press release why this is so cool:

“People are multitasking in front of their TV sets. They follow TV-broadcasts and read news sites on the Internet while at the same time they’re tweeting and commenting through social media,” says Martin Källström, CEO of Twingly. “It’s a fantastic development that increases peoples interest in news reports. With Twingly Live media take advantage of this online engagement.

What we’ve seen is that Twingly Live is very optimized for realtime broadcasts. Again, Martin explain why our realtime approach is so important for these types of media coverage and why a minor delay makes it all a lot less interesting:

“It is important that the on-going discussion in social media really is transferred in realtime when broadcasted live,” says Martin Källström. “You might think that a small delay is not all that annoying, but the dialogue is interrupted even if just delayed by a few seconds. Therefore, real time technology is a prerequisite for being able to link the discussion in social media with the direct reports from the traditional media.”

We’ll update you with the url:s to their sites as soon as they’re live. Be sure to follow us on Twitter to get noticed.