(Zur deutschen Version dieses Artikels geht’s hier)
November last year we launched Medienbewachen.de, a Wiki in German for everyone looking for social media monitoring tools focusing on the German-speaking market. On the Wiki you’ll find dozens of tools that can help you monitoring and analysing the buzz on the web. Many services listed offer a detailed presentation introducing their core features, pricing and contact details. Medienbewachen.de shall make it easy for everyone to find the tool suiting their individual needs best.
Since its launch, the Wiki has grown – it now lists 76 social media monitoring tools of which 38 offer a detailed presentations plus another 38 where a presentation will be added in the future. Every week we get in new requests regarding the Wiki and we are really happy to see that Medienbewachen.de also clearly helps with generating new leads and giving additional reach to the social media monitoring services taking part.
According to Stefan Vetter, Head of Marketing at MeMo News AG Switzerland, Medienbewachen.de has become the fifth biggest traffic source for MeMo News. He praises the Wiki for being an excellent platform where everyone looking for social media monitoring tools can gain a good first overview. Such a platform has been missing before, he said.
Echobot, based in Karlsruhe, Germany uses Medienbewachen.de actively as part of its marketing strategy. Tobias Görgen, Managing Director of Toocan, thinks that being part of the Wiki means increased traffic and visibility for monitoring tools. We made an interview with Tobias last year, you can read it here.
Google Analytics shows that during the last month 75 percent of all visitors came to Medienbewachen.de for the first time, while 25 percent were returning to the site. This means that people started actively using it as a resource for their research of social media monitoring tools, but also that a lot of new people find to the site. A good balance!
We look forward to developing Medienbewachen.de further and would love to see your tool listed as well, so you offer a social media monitoring tool aimed at the German market. Get in touch and we get you started!