The most discussed news articles on Swedish blogs in 2011

Sweden’s four biggest newspapers, Expressen, Aftonbladet, Dagens Nyheter and Svenska Dagbladet, might be different in many aspects, but they have something in common: Their websites all use Twingly to connect readers with the blogosphere.

So which articles did create the biggest buzz and engagement within the blogosphere in 2011? We had a look at the stats! Here is a list of the top 5 articles from each of the 4 newspapers which received the most incoming links from blogs.

Note that on each article page you’ll find the Twingly widget where you can see what the blogosphere said. And sorry, but it’s all in Swedish.

1. Missa inte Vilgot
2. Minst 85 döda i vansinnesdådet
3. ”Inför ny skatt för feta”
4. Juholt föreslås bli partiledare
5. Här är ditt nya stjärntecken!

1. Billström gav samma svar – 17 gånger
2. Usama bin Ladin är död
3. Nobelfesten 2011
4. Ministrarna ville begränsa flyktingvåg
5. Marcus Birro: Lärdomar? Lita aldrig på små flickor i rullstolar,som ber dig om något

Dagens Nyheter
1. Usama bin Ladin dödad i USA-attack
2. ”Demokrati inte så viktigt för dagens unga svenskar”
3. ”Privatiseringar i välfärden har inte ökat effektiviteten”
4. ”Arkelsten förfalskar historien”
5. Norsk polis: Minst sju döda i explosionen

Svenska Dagbladet
1. SvD rapporterade direkt
2. Ministrar ville stoppa våg av irakier
3. Muslimsk högtid kan bli helgdag
4. Sluta straffa våra patienter
5. Brottslighet bland invandrare borde oroa alla partier

How much does the Social Web care about Traditional Media Online?

That could be a question worth investigating, we thought. Not that we are the first ones to do so, but we decided to dig into that by using our new kid on the block, Channels.

As you know, Channels are now in open beta and free to play with. If you haven’t checked it out yet, then put this onto your list of fun tasks for your lunch breaks to come.

Anyway, we also had a play with it. We set up a news channel for each of a selected country, mainly based on the RSS of the biggest national newspapers. Then we took a look at which articles ended up in “top stories” of each Channel.

Which article or item gets listed as “top story” in a Channel depends on
– how many blog entries link to them
– how many mentions in microblogs like Twitter
– how old they are (publishing date)
– how many “likes” they get from Channel users
– how many comments they get from Channel users

Since Channels is quite new, there are clearly not many “likes” or comments from users yet. Which is nice for this little analysis right now. We will however launch more features quite soon, which will make Channels quite a powerful tool, and a very flexible one to use, too. So bear with us, please.

Now, these are our “candidates”:
UK Germany France Netherlands Spain Portugal Poland Sweden Norway and Italy.

What we wanted to see, was how blogs and tweets respond to news articles, thus pushing news into “top stories” and that way making them the headlines of the day in the social media sphere.

Comparing all these, there are quite some striking scenarios to look at. The strongest Channels in terms of linking blogs and tweets are without a doubt UK and Sweden. Taking a closer look at both, one notices that all top stories on the Swedish Channel usually have far more blog posts referring to them than tweets! In Norway it looks largely the same – almost all top stories get discussed more on blogs than on Twitter.

In the UK and Germany, news, it seems are increasingly more discussed on Twitter rather than on blogs. The majority of top stories in these Channels get partly a massive amount of tweets, but only a few blog posts refer to them.

That raises the question – is there a stronger blogging culture in Scandinavia? Here at the moment represented by Norway and Sweden? Do 14 million people (almost 5 million in Norway, about 9 million in Sweden) have more bloggers or better saying more active bloggers that link to news sites than a nation with over 60 million people like the UK? Or is it the “Twingly Effect” on our home grounds Sweden and Norway, as we sometimes secretly call it? In both countries almost all major newspapers show blog posts that link to them, most of them using our Blogstream solution, or, like Aftonbladet, their own solution.

It could also be simply a difference in culture. It is much easier and faster to share opinions via tweets in fast paced countries like i. e. UK and Germany, rather than typing up a blog post. From my own experience I know that life here in Sweden is much calmer, means one has the peace of mind to write up some more complex thoughts that need more than 140 characters. If you ask me, I think it is a good mixture of both.

What about the rest?

The Dutch and Spanish are tweeting and blogging quite a bit, too, articles being more quoted in tweets than blogged about. Same scenario with the Portuguese and French, just with a slightly lower intensity. In Italy and Poland we see few to no links, regardless whether they come from tweets or from blog posts. This scenario corresponds pretty much to what we know from friends in these two countries. Italy being more of a TV-country due to known reasons (watch i.e. Videocracy if you haven’t done so yet), and in Poland it seems the development simply isn’t that far yet. However, the Polish social media development will be really interesting to follow over the next year or two.

According to Channels, these newspapers are the celebrities in terms of who gets quoted most on blogs and on Twitter:

UK: The Guardian and The Daily Telegraph
Germany: Der Spiegel and Focus
Well mixed scenario with Le Monde Le Figaro Le Point and 20minutes leading
Spain: Another good mix with El Mundo and El País leading
Publíco (a customer of ours for Blogstream, we’d like to point out proudly)
De Telegraaf (another news site with Blogstream) and NRC Handelsblad
Norway: Verdens Gang (uses Blogstream)
Sweden: Dagens Nyheter Expressen (both with Blogstream) and Aftonbladet (running their own solution resembling Blogstream) lead.

It could be interesting to see if the described scenarios would shift in any direction, if some newspapers online would start using a trackback solution, start showing and promoting links from blogs linking to them. Could there be another increase of links from blogs for sites like Guardian or Spiegel? Or could other, even smaller newspapers become equally popular?

Would you like to share any thoughts or experiences on this? Go ahead. Especially when you think, we may have missed something important, be it a source in one of the Channels or anything else. On that note, we could unfortunately not take into account because of their pay-wall.

//Anja Rauch

Welcome, Expressen!

Today we have the pleasure to give a very warm welcome to a longed-for addition to the Twingly Family!

This morning, one of the leading Swedish news sites with over 2 million unique visitors per week, launched Twingly Blogstream. And Blogstream can not only be found on Expressen, but also on their editions for Gothenburg and Malmö and
The content of seems to be engaging for many of us in the blogosphere. During the last month as many as nearly 3000 blog posts linked to
So if you are one of these bloggers writing about your views on a story like this, don’t forget to “twingla” from now on and share your views with Expressen’s readers!

Read also Thomas Mattsson’s comment on “Bloggen om Expressen”, he is Expressen’s Editor-in-Chief.

Update: There is now also a nice Expressen-article about the Twingly launch today!

Danish newspapers against deep linking to their content

There’s something stupid going on in Denmark right now. Danish newspapers are trying to ban deep linking to their content, mainly because of Google News. Global Voices have a great summary.

Specifically, the Danish Newspaper Publishers Association are frustrated that Google News in Denmark wants to list and link to articles of Danish newspapers without paying them royalties.

Bloggers don’t like this, of course. And we support them! Internet is about linkability, sharing and discussion – and that’s also what our product is all about. Twingly Blogstream doesn’t work if bloggers aren’t allowed to link directly to articles on our partners sites.

The blog editor at our Danish customer, Kim Elmose, understands the importance of deep-links from blogs and is one of those who are against this silly proposal.

Kim Elmose published his response in his personal blog Mediehack, calling the resistance to deep linking counter productive, and pointed to the irony that most Danish journalists use Google News as a tool themselves.

From us at Twingly: please rethink. This is just silly.