We are always very happy when we can announce another e-commerce partner that connects with the blogosphere with the help of Twingly. Only a few days ago we could welcome Yves Rocher to the Twingly family, and today Nelly.com is joining us with its integration of the Twingly widget.
Nelly.com is one of the largest online fashion stores in Northern Europe, offering more than 750 brands throughout a growing number of countries, among them Germany , Austria and The Netherlands.
The integration of Twingly means that on each and every product page on Nelly.com, fashion shoppers can immediately see what bloggers have written about the specific piece of clothing (like here for example, in Swedish). They can click on the links to the blog to read the full post. For bloggers this is a great way of getting additional visitors by covering a product on Nelly.com, linking to it and pinging us. Instead of pinging us, bloggers can also add the link to their blog posts directly inside the widget on the product page.
Fashion blogs represent a significant chunk of the whole blogosphere, and fashion bloggers passionately and regularly write about clothes they love. Online fashion stores using our solution can leverage the power, expertise and feedback from the blogosphere and add value to their offerings.