The British broadcaster BBC is the latest addition of media companies that track real time social media with the help of Twingly. Together with Yahoo and Nielsen, Twingly provides BBC with data for a prototype of their new service, Shownar that launched today at www.shownar.com.
By helping more than 100 customers with their relation to social media, Twingly has become one of the greatest players in offering real time information in Europe. This is once again proven through the co-operation with BBC and Shownar.
Shownar monitors activity around BBC programmes on the web, and works out which are gaining the most attention. It highlights those gems in the schedules that others have not only watched, but are talking about, and then points you in the direction of those discussions on the web. Twingly provides data from Twitter-like services to help monitor these discussions. You can read more about Shownar at the BBC Internet blog.
With BBC being such a progressive force online, it is great for Twingly to be a part of the frontline for their new services. We are excited to see if Shownar can lead the way in taking the pulse on realtime discussions about TV-programmes.
The prevailing question for entrepreneurs and investors alike is: What do people really NEED? Or if already you have an idea of what you’d like to do: Does my business idea solve a real problem? The question is important since in order to run a successful business, you need for real to solve a problem or fulfill a need (although businesses that are less successful may resort to artifically creating or amplifying one).
With the advent of microblogs and more specifically microblog search, there is now an immediate way to listen in to people’s real needs, as expressed in their own words, all day, every day.
To get a fresh batch of new business ideas one simply have to search for needs. “I need a” or “I want a” are search phrases that generate excellent lists of real needs and wants of people. So without further ado, here are ten exemples of business ideas skimmed from microblogs, in order of perceived value:
10. Vampire-name generator
9. Social focus groups for feedback on web site design
8. Home-delivery haircut
7. Package delivery from post office to door
6. Dating service for geeks
5. On-demand fact checker service
4. Cure for insomnia
3. Hug delivery service
2. In-office napping solution
And the number one most valuable business idea according to the needs and wants of microbloggers, as indicated by thousands of munchie tweets and notes:
1. Around the clock snack and beverage delivery service
So there it is. What needs do you find expressed in microblogs that are funny/informative/moving?