A year in Germany (oder so)

Soon it will be one year since Handelsblatt.com as the first German partner ever went live with Twingly – and in total it were twelve exciting and inspiring months for us working in the market of a country that is and has been so close to Sweden in many ways.

One can start with Gustav II Adolf’s invasion of Germany in early 1600, Swedish soldiers during the 30-year war on Saxon soil (battle at Lützen, close to Leipzig, where the same king found his death), the Hanse (Visby was in 1200 an important Hanse-town – and don’t say it is not Swedish, you Gotland critics 😉 ) and one must not forget Swedish soldiers joining the German army in WWII (to name a darker chapter of history).

Nowadays  there are lots of German tourists in Sweden, plus the silent invasion (as I’d like to call it) of Germans working in Sweden or finding their love there (me = one example), Swedes moving to Berlin for working and living (maybe loving, too?), Germans buying Volvos even though most still prefer VW, Mercedes, BMW, loving their Sony Ericsson mobiles, chatting on Skype and longing for Spotify – and maybe even for Twingly. Although we are a little different to Spotify or Skype.

Anyway, Germany in many ways is one of the most important business partners for Sweden. And in 2009 it also became one for us at Twingly.

During 2009 we probably went from “Who the f… is Twingly?” to “What? You don’t know Twingly? Check it out!” if you would have asked someone in the German blogosphere.

Some newspapers online joined us on our path of recognition in Germany by using Blogstream to connect their content with blogs. These are Handelsblatt, Wirtschaftswoche, Karriere, Freitag, Lausitzer Rundschau, BILD and FOCUS. The last two decided to give it a few months try only, though, but keeping in touch and with our further development of services we are pretty confident to welcome them back as partners at some point later soon.

We also welcomed the German first shop to use Twingly to connect to blogs – check out Yomoy.

In 2010 there will be a few more German Blogstream partners joining which really glads us and we feel honoured to be entrusted with supporting them in their online strategies.

The year to come will bring new Twingly products and therefore also a greater variety of business models that will suit different types and sizes of businesses. All new products like i.e. Twingly Channels or Twingly Live (to name the ones already somewhat out there) will incorporate real time web – which has been stated as one of the top trends for 2010, as every digital native by now knows.

Twingly Live already now supports lots of events and conferences. Twingly Channels will be doing the same and a lot more like i.e. Social Media Monitoring for everyone or “channeling” the media around one event or in general givving the opportunity to get all important news in one place. Possibilities with Channels as we imagine it to be will be endless, and that’s why right now we work hard on getting all you want into place before we launch the open version some time in the first half of 2010. Stay tuned.

We will also develop our Enterprise Solutions like i.e. Blogstream further and it goes without saying that the results for Germany on the Twingly blog search will be better and better. Not sure if I have to mention this, but – we do love feedback and we want yours. So let us know if you have a great idea or a problem!

At this point I would like to say thank you to all our German business partners who allowed us helping them to improve their connection with social media.

But the same thank you goes to all the great people that I have met over the year online via i.e. Twitter but also offline and in real life on for example the Microblogging Conference in Hamburg, the re:publica in Berlin and the dmexco in Köln in September. It is just so nice to be a part of the German blog and social media world, although we are located rather remotely in Sweden. But thank goodness Germany is in the end only a couple of flight hours away. So thank you for your friendship, support and trust!

For 2010 the following these events are already scheduled: the MBC (so it hopefully takes place), the re:publica (tickets bought, hotel booked, flight to be booked) and the dmexco in autumn.

Also, since there are some quite innovative things cooking at our end we would be interested in taking part in some more happenings and/or competitions in Germany. Any hot tips, anyone, for what we absolutely should not miss this year? Get in touch.

Let’s bring it on in 2010 then! Or how was that again in German? “Es gibt viel zu tun. Packen wir es an”.

Looking forward to see you soon, in real time and in a brand new decade!

Lausitzer Rundschau – 1st German regional newspaper working with Twingly

The Lausitzer Rundschau (LR-Online.de) is the first German regional newspaper to join us on the Twingly-adventure!

lr-online1

They are based in Cottbus, which is situated close to the Polish/German border, between Berlin and Dresden. Here the Google-Map for everyone that wants to take a closer look, the region is called Lower Lusatia.

Historically, Lausitzer Rundschau (short version LR) has come a very long way. They were founded in 1946 and have been a newspaper of the SED (the leading political party in the German Democratic Republic) for the region of Lusatia. Obviously being an SED-paper was not quite that beneficial for their reputation, mock names at that time were among others “Lügen-Rudi” (“lying Rudi”).

In 1991, the “Wende”, as one calls the big political change in Germany, also started for Lausitzer Rundschau. They got bought by the  Saarbrücker Zeitung, which again is a part of the Holtzbrink Group, one of Germany’s biggest publishing groups.

Since then LR is an independent newspaper and strives to supply their region with high quality regional news. They run 11 local news papers in the Brandenburg region and 2 in the Saxon part of Lusatia.
No talk about “Lying Rudi” anymore nowadays, which shows that they succeeded in really being “more than just a newspaper”.

Their online strategy has developed significantly during the past years. The latest steps are to connect its content closer with the world of social media. LR-Online now has not only joined Twitter actively but also wrote some really good articles for their readers about the subject.

LR-Online wants to involve external blogs more with its content, and this is where Twingly comes into the game. Having already some Swedish and Norwegian regional newspapers as partners that use Twingly successfully, we really are excited to see what our blog service will be able to do for LR and we look forward to support them in their social media strategy.