Twingly inaugurating world's first federated microblog search

This is it! Today we’re launching Twingly Microblog Search.

We’ve been microblogging for a couple of years now at Twingly. Mostly at Jaiku because it’s been the service of choice for new-media-people here in Sweden but we have our own Twitter and since Twitter is becoming bigger and bigger here in Sweden, we’ve been more active there lately.

When we last summer started to see the microblogging-hype we felt that a search dedicated to microblogs would be a quite natural development for us. We like Twitter Search and been using it a lot, especially at conferences and when news like Mumbai were having the best news source at Twitter. But because we used Jaiku ourselves it wasn’t what we needed in many cases.

Today we’re proud to launch our own microblog search with both Twitter, Jaiku, Identi.ca, Pownce (which is sadly closed but we still have a lot of data indexed so we keeped it) and even some local microblogging platforms like the Swedish Bloggy and the German Bleeper.

It’s also therefore we call it the first federated microblog search because our goal is to indexing all microblogs from all services. If you know more microblogging services or run your own, please contact our developers so we could start index it.

twingly-microblog-search-logo

To be more clear about how the search works it’s for now quite clean, we would love to hear what features you would like to have in our tech plan, but there’s some really useful tools in there already that could be nice to stated out:

  • Like every search result at Twingly.com, it’s possible to get a widget for it to use on your own website or blog.
  • Email-alerts so you don’t miss any important reply, retweet or comment dedicated to you or to use like a way to monitor your brands name.
  • RSS to keep you updated on what microblogs saying about you, your brand, interest or anything else straight in to your RSS-reader.
  • It’s possible to search for hashtags (#tag) and replies (@name)

More search possibilities could be found in our help-page and in a follow-up blog post.

The true behold of Twingly Microblog Search is of course for many people the possibilities to get a full overview of what’s saying about you, your brand or your interest on not only one service but on all microblogs. Why just search in one service when there’s many other services with active users, too?

Some improvements are still to come. The search is not realtime at the moment, expect about a five minute delay (sometimes more if the result page ends up in the cache). This will be remedied later on so that we can provide a true conversational search. Jaiku comments are not indexed. Bummer. We have been talking to @jyri about ways to accomplish that, hopefully it will be resolved soon. Verbs like save, retweet, reply, comment should be implemented in the search result.

Anyhow, we hope you’ll enjoy our new microblog search as much as we do. We’ll listen to you.

Update: Techcrunch post is here.

Twitter hitting mainstream in Sweden, as we speak

Here in Sweden there has been a small but very active group of people microblogging using Jaiku for quite a long time. Most people were from internet startups, media and marketing industry, bloggers etc. Jonas Leijon created the first Swedish microblog service Bloggy (still in beta), which is very much like Pownce and Jaiku. The swedish word for microblogging (“mikroblogga”) become one of the official new words to the Swedish language last year.

In the US, Japan and everywhere except Sweden and Finland (Jaiku is from Finland, therefore it has more users in Finland and Sweden) Twitter has become the microblogging platform of choice, growing it’s user base much faster than the competition. All three services Jaiku, Bloggy and Twitter have had some users here in Sweden but it was not at all mainstream. Until now.

Last week, Twitter reached critical mass and spread like wildfire. Numerous people got in touch with us to report that many of their non-tech friends suddenly registered at Twitter.com. Over the course of not more than ten days, Microblogging went mainstream in Sweden.

So what happened? We blogged about how Mumbai was a big step towards mainstream for Twitter in November. We were not alone: VA, SSBD, What’s Next etc and our own blog post was actually given some national media publicity by SVD. In December there was an earthquake in Skåne here in Sweden and microblogs was of course faster than traditional media. Which gave some media publicity, again. Some journalists and others who are fast to respond to trends began to sign up for Jaiku, Twitter and Bloggy. But it still was not mainstream.

The last couple of weeks some big changes happened. Newspapers started to use Twitter, political partys and politicians too and a lot of non-tech people signed up, inviting their friends in the very tight viral loop provided by Twitter. Special hashtags only used by Swedes is another new iniative (#svpt), as well as a site dedicated to Swedish Twitter users with a list with Swedish Twitter-users and Companys/organisations in Sweden that use Twitter.

Why Twitter and not Jaiku or the Swedish alternative Bloggy.se? Jaiku’s growth is severely limited by Google requiring an invitation for new users to sign up. Pownce is gone and Bloggy is not yet very known. Even if the market seems very crowded, Twitter is actually without serious competition.

Adoption is not yet as earth-shifting as the Facebook-craze of last mid-year, but it’s a start. As Hans Kullin wrote in his blog post: The next election in Sweden is in 2010. If microblogging already is becoming mainstream, at that time microblogging has reached a large number of users here in Sweden. Is Twitter going to be as important for Swedish political parties as it was for Obama?

In our humble opinions: Undoubtedly yes.

You can follow Twingly at Twitter or join our Jaiku-channel.