Freitag.de decided to integrate Twingly Blogstream as an essential part of their free publishing strategy. Kind of unnecessary to emphasize how glad we are that they chose us, isn’t it? 😉
Freitag.de has been online since February 2009 and it is really fascinating to see that, as small as they are, bloggers are discussing and referring to them on quite a high level. With their almost 180.000 unique users a month and being that young they already now get more bloggers engaged than some of the bigger traditional German newspapers online in comparison.
From today, Freitag.de is actively embracing bloggers by giving them the opportunity to show up right next to the context they discuss. Freitag.de see themselves as a big community that aims to engage readers, own and external bloggers and unite them into one big community, where people connect with each other and exchange their point of views. And it seems that the strategy works very well.
Almost a year ago Freitag.de got bought by Jakob Augstein, the son of the already deceased and famous Rudolf Augstein who founded Der Spiegel in 1947. Until today, Der Spiegel is one of the major German weekly news magazines. Like in the old days, it still influences opinion building significantly and is discussed controversly, not only by bloggers. In its early years Der Spiegel fought and achieved a lot for free press rights in Germany.
Looking at the development that Der Freitag – Das Meinungsmedium (“the opinion medium”) made during this one year under the guidance of Jakob Augstein and the strategy that he pursues, one could actually get the impression that the son steps a little bit into the shoes of his father and does it all again. A bit different of course and still a lot smaller, but now with all the mighty opportunities at his hand that our modern web world has to offer.
Therefore it will be very interesting not only for us to follow especially the development online of Der Freitag – Das Meinungsmedium over the years to come, and we really are proud to be part of it.
The online portals of Wirtschaftswoche and Junge Karriere of Verlagsgruppe Handelsblatt use since today Twingly Blogstream. We are extremely happy about the fact that they decided to follow Handelsblatt’s online strategy. Handelsblatt.com was the first German language site to take the plunge into the cold waters on the German market and use Blogstream. Their courage paid off. Not only did they get national and international attention. As blogged earlier, they are also extremely happy with the results – and we are simply very glad that they gave us the chance to prove that Twingly works not only for Scandinavian and other European sites, but also for German language ones.
The German language blogosphere after all is quite big, not only in the Twingly blog index. Right now we register 526.000 unique German language blogs. That puts German in the 7th place among all languages that we have available. English stands for the biggest part of our index with as of today 16,5 million unique blogs, followed by the Spanish, Portuguese, Russian, French and Italian ones.
Anyway, we are very confident that Blogstream will support WiWo’s and Karriere’s online strategy in the same positive way as it did with Handelsblatt – and we really look forward to continue this great partnership!
(P.S.: Stay tuned, as things are right now, there might be some more good news on the German market coming very shortly. 😉 )
Handelsblatt.com is starting to link back to blogs!
Germany, the home turf of Herr Johann Gutenberg at the time when he ushered in the era of the modern newspaper by inventing the printing press in 1477, has today one of Europe’s largest and most active blogospheres.
We are very happy to announce today that Handelsblatt.com, which to people not familiar with German media can be described as the Financial Times of the German-speaking world, is starting to link back to blogs using Twingly.
The Twingly Blogstream widget is placed in the right column on all article pages at Handelsblatt.com (here’s an example), and any blog can appear within minutes by linking directly to the article and pinging Twingly.
Handelsblatt are showing a strong commitment in opening up to blogs, and we hope it will be the first step towards a very prosperous symbioses between blogs and media in Germany.
Questions or help with pinging Twingly can be sent to email@example.com, while Thomas Knüwer at Handelsblatt is happy to answer any questions on Twitter.
Some response from german bloggers: Medienlese (translation), 50hz (translation), 72dpiClub (translation) and Open Source PR (translation).