An increasing number of e-commerce websites and online retailers is realizing the power and potential of the social web. If you need proof for that, just have a look at the list of our e-commerce partners that use Twingly to connect with the blogosphere. In November we published a few examples of websites that with the help of Twingly leverage the power of Social Media to increase their audience, receive feedback and improve customer loyalty.

Today we are happy to announce another partner from the e-commerce sector: Beauty Planet is a leading Swedish online store for perfume, makeup, skin care and hair care. And as of today, the site comes integrated with the Twingly widget that shows incoming links from around the blogosphere to the store’s product pages.

We are particularly glad that Beauty Planet doesn’t only embed Twingly on each product profile, but also on their main homepage. If you visit beautyplanet.se, in the right column you’ll see a section titled “bloggat om” (Swedish for “blogged about”). There you always find the latest blog posts linking to products on Beauty Planet. You can either click on the product name to head to the product profile, or on the name of the blog to visit the article discussing the product.

We probably don’t need to mention that blog posts that are appearing in that section might be able to attract a whole lot of new visitors coming from Beauty Planet’s main page.

And then, on each and every product page, there is a list of all the recent blog posts linking to that specific perfume, makeup, skin care or hair care product (like here). It’s a great way for customers to get additional information and read about other customers’ experiences, as well as for the bloggers which get more traffic.

By the way, Beauty Planet is our first partner using Twingly eTrade, our new solution especially developed for e-commerce sites. If you run an online store and would like to hear more about eTrade and the ways we can help you to open up to the social web, we’d love to hear from you!