Today we’re excited to introduce a new business area for Twingly – sponsored realtime services for media web sites.
First up is a special version of Twingly Live for the Climate Conference in Copenhagen, #cop15. This Twingly Live is integrated directly at the Swedish news site DN.se and is sponsored by the energy company Vattenfall. It is the very first project testing our new sponsorship model for realtime services on media web sites.
We believe this solution is showing one of many possible ways into the future for media web sites, since it both connects the editorial content to the real time web and create new revenues for the web site. This is something our new rock star Annie will work on in the upcoming months, so please contact her if you’re interested in a partnership.
The Cop15 Twingly Live is showing news articles that tweets with the hashtag #cop15 is linking to. As always with Twingly Live and Channels, it’s totally realtime. And of course the service can be customized depending on the needs of our future partners.
Do you want authorities to be more open for bloggers? Well, now is your chance to make it happen. If you write about the Climate conference in Copenhagen next week, don’t forget to “twingla” www.se2009.eu.
One of our new customers this fall is The Swedish EU Presidency site, se2009.eu, that have been showing bloglinks on their articles for the past couple of weeks. To us, this is not only exciting because they’re a new type of customer, but also because they really are showing the way for how governments and official authorities should work with openess, transparency and social media in the future. As the editorial team of se2009.eu explained in their guest blog post here at The Twingly Blog:
“We are the first holders of the EU Presidency to connect our website to blogs in this way. This is a trial. After the end of the year, there will be no more news reports on se2009.eu and the trial is concluded. After this, we will evaluate our work and how Twingly has worked for us. We can already say that we would be pleased to see more authorities follow suit and try connecting their websites to blogs.”
To get this to work well, we need some help. Next week the Swedish EU Presidency will reach its height with the Climate conference in Copenhagen. We know many of you will blog about this and when you do so – we have a call to action for you: Link to se2009.eu!