Cision is one of the biggest players worldwide among press services, with businesses in over 150 countries and the world’s largest data base of media contacts.
Their strategy has always been to work closely with their users and business partners to improve their services continuously. That way they keep high standards in terms of usability and easy access to all the latest news.
As part of this strategy they now started involving bloggers more closely than ever before by giving them the opportunity to be seen on CisionWire-articles in context with topics they blog about. Twingly supplies the technical solution.
For bloggers it means that they can blog about a topic, then link to the related press release on CisionWire, ping their post to Twingly. Their post will then automatically appear below the press release within a few minutes.
With now both, CisionWire and MyNewsdesk linking to blogs as part of their strategy, we consider this development a big step in terms of press services establishing a new standard of providing information by integrating news and comments from the public via social media services.