(The German version of this post you’ll find here.)
Do you also want to know what’s been said about you on the interweb? Google reveals it all, but still, what is the quintessence of it? You realise that you need help. So you google again in order to find out who could help you, but crikey, there’s a whole jungle of different services out there. And the question remains – which one of them suits your needs best? 
You’re not alone with this dilemma. Daily hundreds or even thousands of people in marketing and PR are exposed to it. Anyway we’d like to help. That’s why today we launch Medienbewachen.de (in German!).
On Medienbewachen.de you’ll find the the most important social media monitoring services on the German market. Many of them have already posted a short presentation which helps you decide whether a service could be something for you by giving you details regarding the main features and prices.
Medienbewachen.de shall become the most important reference-site to turn to in order to find quickly the SMM-service that suits ones needs best.
Already now over a dozen services present themselves in a short presentation and there are more to come during the following week.
The first services to register were bc.lab, blueReport, Brandwatch, BUZZRank, cogia intelligence, construktiv, ethority, Infospeed, Kantar Media, Landau Media, na-media sonar, pressrelations, rapid-i, Toocan, Vico Research Consulting and Webbosaurus.
The idea is to give all companies offering SMM-services for the German market the possibility to easily post their presentation and even update their information in the future. We therefore chose the form of a media-wiki.
Do you offer a social media monitoring tool that is not listed yet? The go and present yourself!
Why does Twinglylaunch Medienbewachen.de? Like most of you we also experienced that it is almost impossible to keep track of all social media monitoring tools. That is why we already in April 2010 decided to launch Mediebevakare.se. Following that we got the question from our German friends if we couldn’t set up something similar for the German market. That is how Medienbewachen.de became one of my projects this year – and finally it is live!
A big Thank you also goes to Stefanie Aßmann. Her article about different SMM-tools on the German web magazine t3n was an inspiration to finally start this project. Stefanie wrote her master thesis about social media monitoring, which she published in parts on her blog. Both of us had a very giving discussion during this year’s dmexco and we are in regular exchange since then.
Stefanie continues to write about the latest happenings within the monitoring industry. One of the many reasons why you find her blog Social Media Monitoring linked to Medienbewachen.de. We consider it a very valuable read and recommend that you pop by there once in a while and fresh up your knowledge! Read Stefanie’s article on today’s launch here.
Last and definitely not least we would like to thank all suppliers of SMM-Tools who already present themselves on Medienbewachen.de. You and your enthusiasm are the central part for the future success of this new platform!
