Connect! opens up for debate! is the leading, independent platform for the Swedish debate about everything concerning the European Union (EU) and Europe.

They relaunched their entire site today with lots of new features, all designed to make it even easier for users to join the ongoing discussions and debates, thus connecting people and Brussels with each other.

Twingly is very proud to be able to contribute to this effort by helping to connect bloggers to via Blogstream.

Every time you comment on European topics on your blog and link to, make sure you ping your posts to us. That way your comments will be shown connected to their articles and let you join the debate where it actually happens.

You want to get involved even more? Then try their great new video channel YouEurope where you can ask questions directly to members of the European Parliament. No worries, they do not use Chatroulette for that 😉 .

Now, off you go and heat up the discussion!

Welcome, Expressen!

Today we have the pleasure to give a very warm welcome to a longed-for addition to the Twingly Family!

This morning, one of the leading Swedish news sites with over 2 million unique visitors per week,  launched Twingly Blogstream. And Blogstream can not only be found on Expressen, but also on their editions for Gothenburg and Malmö and
The content of seems to be engaging for many of us in the blogosphere. During the last month as many as nearly 3000 blog posts linked to
So if you are one of these bloggers writing about your views on a story like this, don’t forget to “twingla” from now on and share your views with Expressen’s readers!

Read also  Thomas Mattsson’s comment on “Bloggen om Expressen”, he is Expressen’s Editor-in-Chief.

Update: There is now also a nice Expressen-article about the Twingly launch today!

Success Story: Twingly Blogstream +

We’ve had as a client since December 2008, and they originally launched Twingly Blogstream on their site as one of their first steps in introducing the brand to the social media world.  As a follow up to our blog post a while back on Fashion Embracing Blogs, we’d thought we share with you all how Halens has used Twingly Blogstream as part of their social media strategy.

Freddy Sobin, E-commerce Director at Halens, says:

Twingly Blogstream is easy to install and has delivered positive results for us since day one. It has produced a positive word-of-mouth, increased brand preference, and significantly increased the number of blog posts, which has lead to more traffic and a strengthened SEO off page.

Check out the video below on how Blogstream was implemented on


Of course you can always check out their site to interact with the widget, here’s the link to the Platåsko (platform shoe) example in the video.

How has Halens maintained the Blogstream activity?

In addition to having the latest and most blogged about products featured on their site, commenting back to bloggers is one of the key factors that the social media strategy team at Halens uses in driving bloglink activity.  It provides great feedback, positive word-of-mouth from the blogosphere as well as smart branding

How have the bloglink results been?

Halens launched Blogstream in December 2008 and has been able to maintain positive bloglink results (click the chart below for a better graph overview on the bloglink data per month).

After the Twingly Blogstream launch on their site as the first part of their social media strategy, Halens followed by launching their own blog, creating a Facebook fan page, Twitter and Bloggy accounts, as well as a YouTube channel.

Connect with Twingly Blogstream

On February 21st, New York Times wrote an article called, Selling a Celebrity Look.

“Print magazines often list stores where readers can buy the clothes shown in the magazine, but they appear in tiny print in the back. Identifying items celebrities wear has been a popular feature on fashion blogs … And very few use it as a way to bolster e-commerce and advertising revenue.”

As you all might know, Twingly has been quite popular here in Sweden in helping the fashion e-commerce world connect to the blogosphere via our Blogstream widget.

If you have navigated through our Enterprise section you’ll have found all the necessary information on how the widget technically works. Check out our full list of our other e-commerce partners here.

If you have an e-commerce site and have interest on how Blogstream can help connect your brand to the blogosphere, feel free to contact us at


Congrats to all our customers on the Internetworld top 100-list!

Today we’re really happy for those of our customers who’ve made it to the “Internetworld Top 100 best websites in Sweden“-list. We’re delighted and a little bit proud that seven websites of the top 20-list are using Twingly Blogstream!

Lindex, our first e-commerce customer for Twingly Blogstream, got a special prize from Internetworld for being most “Blog-friendly” (Google Translate). Using our service is not the only effort Lindex has made to optimize the “blogability” of For example they have also made pictures of their fashion easily available for bloggers to download and publish. Lindex has been a great case for us to work with, and we’re inspired to continue cooperating with customers from the e-commerce field.

And last but not least, we just have to mention the fact that our most recent e-commerce customer got their Twingly launch highlighted on stage when the Top 100-list was announced yesterday. Magnus Höij from Internetworld said that “The fact that Onoff launched Twingly today, shows that they know what really matters for customers nowadays.”