The number of e-commerce sites using the Twingly eTrade widget is increasing steadily, and for good reason: The solution encourages bloggers to link to online shopping sites since that creates a backlink back to their blog. Everyone wins, including customers of e-commerce platforms who can access additional information and reviews about products.
Today we proudly announce anouther Twingly e-commerce partner: MQ, one of Sweden’s leading clothing stores for women and men. From now on each product profile on MQ.se includes the Twingly widget (like here, click on the Twingly logo to the right) and shows blog posts linking to the particular item. If you run a fashion blog make sure you are linking to products at MQ.se regularly (and to Ping us about it).
If you have been following our recent articles you may have noticed that there is a huge number of websites that uses our Twingly Blogstream widget in order to show blogs that linked to them (here is the full list of partners). The great thing for bloggers: They get an incoming link from a major website which can drive a lot of traffic.
If you are a blogger you might be wondering what you have to do in order to show up on our partner’s websites. In this post we provide you with a step-by-step tutorial for that very purpose.
1. Write a blog post and link to a Twingly partner
You write a blog post containing a link to our partner’s website that’s related to your blog post. It’s important that you link to the address or page where the Twingly widget is located, which most is on specific article/product pages.
2. Ping Twingly
You ping us. That means that you notify us that you published a blog post linking to one of our partners, which we need to know for pushing the link to your article to our partner’s website. Some blog platforms have a setting that allows for automatic pinging every time you have written a new post, for example if you host your own WordPress blog (note: Blogs hosted at WordPress.com do not include this feature). In this case simply add http://rpc.twingly.com/ to your blog tool’s list of ping services.
If your blogging platform of choice doesn’t support automatic pinging, you can notify us manually about your posting containing the link to a partner website. Go to this site and enter the address of your blog or the URL to your RSS feed.
Two things to remember: We index your RSS feed. If you only publish the first parts of your posting via RSS we might not see your links to our partner websites and your blog won’t show up in their Twingly Blogstream widget. So make sure to publish your complete articles as RSS. If necessary, you can change this in your blogging platform’s settings section.
Furthermore, sometimes it takes a while between you publishing a post and your site appearing in the partner’s Twingly widget. So please be patient, it can take up to 1- 15 minutes.
3. Your blog appears on our partner’s website
Our server notices the link from your blog to a Twingly partner and highlights your blog in the partner’s widget (which usually is located somewhere on our partner’s article/product pages).
4. Hurray! You get a lot of visitors from major websites
Good to know: People can and may report spam or abuse which moderators at the partner site could check out. If they come to the conclusion that it’s spam or something similar they ban the post. They can also ban the whole blog. So behave! =)
Cision is one of the biggest players worldwide among press services, with businesses in over 150 countries and the world’s largest data base of media contacts.
Their strategy has always been to work closely with their users and business partners to improve their services continuously. That way they keep high standards in terms of usability and easy access to all the latest news.
With now both, CisionWire and MyNewsdesk linking to blogs as part of their strategy, we consider this development a big step in terms of press services establishing a new standard of providing information by integrating news and comments from the public via social media services.
Today we continue our series of blog posts showing you how websites from different online sectors are using Twingly to enhance their content with opinions and comments from the blogosphere. We described earlier how e-commerce websites have implemented the Twingly widget and highlighted how company, event and organisation websites use Twingly. This time we will focus on the websites from the Swedish public sector and introduce you to what public radio, public television (yep even they are Twingly partners) and two other official, non-commercial websites are doing with Twingly technology.
SVT SVT is the the Swedish public service television. One of their many TV productions is called Debatt, a talk show discussing important news and issues related to the Swedish society. The Debatt website regularly publishes opinion pieces by Swedish politicians, media experts and journalists surrounding the ongoing debates (like this one). Each of those articles is accompanied by the Twingly Blogstream widget, showing blog posts linking to the article. By doing that SVT gives users the chance of either commenting directly below the articles or publishing their response in their own blogs and becoming part of the discussion. SVT are also using the Twingly Blogstream widget on other parts of their website, for example below every article on their news section.
Sveriges Radio Even Sveriges Radio which is Sweden’s public service radio has implemented Twingly Blogstream on parts of its website (example). The widget is located below articles and shows the latest incoming links from blogs. Easy and straight-forward!
Europaportalen Europaportalen is the leading, independent platform for the Swedish debate about everything concerning the European Union (EU) and Europe. Similar to how Sveriges Radio has implemented Twingly Blogstream even Europaportalen uses our technology to monitor the blogosphere and to show who has linked to the site (example).
Lärarnas Nyheter This website is targeted at teachers across Sweden, published by the Swedish teacher association and meant to offer any kind of news and information teachers need for their daily work. We find that Lärarnas Nyheter has chosen a very neat way of adding the Twingly widget to their site – it’s included in a dynamic navigation on the right side of the homepage and shows the articles that have been getting the most buzz from the blogosphere. The widget is also located on each article page (example) listing the recent incoming links.
A few weeks ago we showed you how e-commerce websites use Twingly to enhance their content and product information. Today we want to focus a bit more on “traditional” websites from companies or organisations which neither are driven by news content nor by direct product sales.
We choose five examples which all have something in common: They have integrated the Twingly Blogstream widget directly on their homepage, so it’s one of the first things visitors see when accessing the websites.
Formex is the largest meeting point for Nordic interior design and will take place in January in Stockholm. The websites for the upcoming fair features the Twingly widget very prominently and shows recent blog postings about the upcoming event. It’s a huge incentive for bloggers to write about Formex, which in return increases visibility for the fair and helps its website to improve it’s search engine ranking.
PEAB is one of the Nordic countries’ leading companies in the field of Construction and Civil Engineering. On its Swedish website PEAB has implemented Twingly right under the box with the latest press releases where the most recent blog postings are being shown. If you want to see more, you can click on “Fler blogposter” to get to see a list with a dozen or so incoming links from blogs covering PEAB. We find that remarkable since PEAB is opening up to the social web and its transparency in a way that is far from common among companies from rather traditional industries.
Hem & Villa Hem & Villa is another fair in the Swedish cities of Stockholm, Gothenburg and Malmö. Similar to what Formex has done, the event websites highlights incoming blog posts about the fair at a glance – visitors don’t even need to scroll to see what has been blogged about Hem & Villa.
We are very happy that even the Swedish branch of UNICEF has decided to use Twingly on its homepage. If you scroll down a bit on unicef.se you will see a section saying “185 blogginlägg länkar till den här artikeln” – that means that in fact 185 blogpostings have been referring to the UNICEF website, and the 5 most recent are being featured on unicef.se through Twingly. The integration encourages bloggers to write about this important aid organisation and about its projects, and it offers bloggers the chance to increase their traffic. Win Win!
Norstedts is Sweden’s oldest publishing house, based in Stockholm. They have launched an interesting integration of Twingly on their site – each of their books listed on norstedts.se has a Twingly widget on its profile page highlighting which blogs have been covering the specific title. In addition, on their homepage they show a selection of books that are currently being discussed in the blogosphere – based on Twingly technology of course.
Now another leading retailer from Sweden is implementing such as solution to encourage web users to blog feedback and opinions in regards to furnishings and textiles offered on its web-shop: Hemtex!
What Hemtex has done is straight forward: On each item profile in their store you find the tabs “Start” with the main order information about a product, “Info” with some specific details and “Bloggat” which is Swedish and means “blogged”. By clicking on that tab users are welcomed by the Twingly widget linking to blogs that had something to say about the specific item.
So while the integration of Twingly is great for Hemtex to increase awareness and engagement within the Swedish blogosphere, it will help online shoppers to evaluate whether a specific product is worth buying or not by having access to reviews and comments from blogs.