Twingly helps your organisation to launch a blog competition

From time to time some of our clients ask us whether it would be a good idea to launch a competition or sweepstakes involving blogs. Often, our answer is “yes”, since we know how much awareness about specific topics, products or initiatives can be raised through blogs. And many bloggers enjoy the occasional competition, especially if they can win attractive prizes.

Because of that, we decided to offer blog competition as a service primarily to our clients but also to other companies. If your organisation is interesting in engaging bloggers in a specific issue or campaign, we can support you in making that happen.

This is how Twingly helps you to launch a blog competition:

– Twingly creates a unique profile with your organisation’s branding on, one of Sweden’s biggest meeting places for bloggers and blog readers, with over 118.000 registered bloggers. The profile also includes instructions for bloggers on how to participate in the competition.

– Twingly sends a newsletter to about 10.000 bloggers within the target group of the campaign, telling them about the competition.

– Twingly uses other high-traffic-channels such as the homepage to promote the competition.

– Twingly keeps track of the participation and provides your organisation with the material you need to select the winner as well as with statistics on how the competition went.

Blog competition

One of the companies that launched a blog competition with our help is the leading Nordic e-commerce site The campaign asked bloggers to write a post about their favourite movie or TV show, including a link to the movie’s or show’s product page on The community of Twingly-owned got then the chance to vote for their favourite blog post. The winner of a gift card worth 15.000 SEK was chosen by based on the number of votes and the movie/TV show review. The bloggers ranking on position 2 to 5 were each given a gift card worth 1.000 SEK. Here is the final top list.

Blog competitions are a great tool to spread the word about your organisation, product or issue, while at the same time giving something back to the bloggers.

In case you want to learn more about blog competitions and how to launch your own, drop us a line at! We look forward to hear from you.

Twingly and Gymgrossisten launch blog competition


As you maybe did notice, we at Twingly have developed a fascination for fitness lately. A few weeks ago we published the Twingly Report Fitness giving insights into the Swedish fitness blogosphere, and we also went to the Swedish Fitness Festival to present Twingly and how it can help companies from the fitness industry in reaching out to blogs.

Today, we continue that trend by announcing a cooperation with Gymgrossisten, the leading e-commerce site for fitness and supplements in the Nordic countries. With the help of Twingly, Gymgrossisten launches a blog competition where bloggers can win prizes with a total value of 31.000 SEK. The 20 top scoring bloggers will be guaranteed a prize.

In order to participate, we want bloggers to write about their New Year’s resolution or their fitness goal for 2013. By doing that, they not only can win fantastic prizes provided by Gymgrossisten, but also find additional motivation to push themselves to reach their goals.

The blog post needs to contain at least one link to a product from which the blogger uses to accomplish his or her goal. By linking to the product page at, the blog will appear and be linked back to on After the blog post is published, participants can collect votes from the community and all their friends.

From the 20 blog posts with the highest number of votes on February 6 when the competition ends, Gymgrossisten will decide who has come up with the best New Year’s resolution or fitness goal. The winner will get prizes from Gymgrossisten with a total value of 20.000 SEK. The other 19 top scorers will each get products for about 600 SEK from Gymgrossisten.

We wish everybody participating lots of votes and look forward to see the results!