The #NEXT11 in Twitter numbers

As we mentioned a few days ago, Anton and Anja from the Twingly crew have travelled to Berlin this week to attend the Next Conference 2011. While they aren’t back at the Twingly headquarter yet, we thought we should have a look at the Twitter stats surrounding the event, since we monitored it with our Twingly Liveboard service.

Liveboard is a feature that visualizes the buzz about trends on Twitter. It’s HTML5 based and works with any state of the art browser powered by the WebKit engine, like Chrome and Safari, as well as with Firefox 4, Firefox 3.6, Internet Explorer 9 and Opera.

Here is the link to the Next11 Liveboard showing metrics and stats about the amount of Twitter buzz the two-day-conference got. Everything you see is monitored and presented in real time (here is a screenshot that we took the day before Next11 kicking off).

Let’s summarize the key figures:
Overall number of tweets containing the “next11” keyword: more than 11.000
Tweets about next11 during the time of the conference: almost 9.000
Number of different users tweeting about next11: more than 3000
Number of unique hashtags in tweets mentioning next11: 1200
Number of unique links in tweets mentioning next11: almost 3000

Top 5 Twitter users mentioned in tweets with “next11” hashtag:

Top 5 Twitter users with most tweets about next11:

Top 5 most used hashtags

Overall, the first conference day on Tuesday led to more tweets than the second one.

Head to our Liveboard for Next11 to see all this in a visually very appealing way, or go the realtime stream of next11-related tweets which actually is still flowing. You can create such a stream yourself, just go to

In case you would like to have a Liveboard for your own event to either simply spread the link online or to show it on a big screen at your event location, please send a mail to martin at twingly dot com and we’ll create one for you (the product is still in Alpha stadium). And in case you have any feature suggestions or wishes don’t hesitate to let us know in the comments section.

From Stockholm to Berlin: Interview with SoundCloud CEO Alexander Ljung

As you already might know, here at Twingly we like to support our fellow Swedish startups and Internet founders. And not only those with a great taste for colours. Even those who decide to leave Sweden and to start a web company somewhere else in the world, like Alexander Ljung and Eric Wahlforss who created Berlin-based SoundCloud.

SoundCloud is a platform for DJs, artists and producers who like to connect with colleagues and friends and to present and discuss their latest tracks and releases. Founded in 2007, SoundCloud is now very close to one million registered users and has become a significant player in the digital music business.

At last week’s Next Conference in Berlin, I had the chance to talk to Alexander about why they left Stockholm to start SoundCloud, about the differences between Swedish and German web culture and about why it can be pretty difficult to be productive in a city like Berlin.

Hi Alexander. Spotify, one of the most talked-about music start-ups in the world, is based in Stockholm. How come you didn’t choose the Swedish capital for starting SoundCloud?
Since SoundCloud was part music platform and part social network, we didn’t want to launch the site only with our Swedish friends as the first registered members. So we thought it might be good to move to another city and to leverage the contacts we make there for creating an international platform from start. We had several cities in mind but in the end we chose Berlin, mainly because of the good music and club scene, but also since it was and still is affordable to live and work there.

How long did it take you and your co-founder Eric Wahlforss to plan the move to Berlin?
Actually less than a week. Everything went pretty quickly. In the beginning we stayed at and worked from friends apartments or cafes. It was really helpful that we already had some people in Berlin we knew, and a lawyer supported us with the administrative work.

What was the biggest challenge after you had started the company?
There was a lot of paper work and bureaucracy involved in starting the business, and in the beginning we had some trouble with our broadband operator – which can be a huge problem when you are running a web start-up. But otherwise, most things worked out fine. Berlin was a great choice, since we were so close to our main target group – DJs, producers, artists. We went out clubbing almost every weekend, tried to increase the size of our network and asked people on the dance floor to start using SoundCloud. That was fun.

What are the differences between the Swedish and German start-up scene?
I think everything is less centralized in Germany, since there are several big cities with strong web companies. This might also be the main disadvantage for the German market from a global perspective – what’s missing is a central hub where resources, talents and knowledge is concentrated. Another difference is that here in Germany there is much more secretiveness surrounding the web business. People don’t want to talk about what they are working on. And of course (corporate) people are a little bit formal. Something that a Swede has to get used to 🙂

Even after many years, Berlin is still extremely popular among young urban people from all over the world. Why is that?
The atmosphere and culture in Berlin is very unique. Since the costs for living are still low, people can afford to only work a few hours per week, and do the stuff they want the rest of the time. Some folks are like professional club goers. And the consequence is that people in the creative, media and Internet world are much more understanding and tolerant when someone comes to a meeting a little bit later, and with a hangover. Nevertheless, if you want to create a company, you have to work hard, which means that you need a lot of discipline here not to get tempted too often to enjoy the Berlin nightlife.

Still, some people say Berlin needs to become Europe’s Silicon Valley
It is definitely cheaper to start a company here than in most other cities. And recently many web start-ups are either moving to Berlin or launching here. So maybe one day Berlin will become an important European hub for Internet companies…

/Martin Weigert

Photo: Jyri Engeström

A little Social Charity Wonder from Berlin

Sometimes great things happen as a result of many little things. Like real social stuff for and from real people, and even in real-time (not to forget to mention the trend of 2010).

Today happened a small fairytale resembling the Christmas Carol from Charles Dickens. Place: Berlin Charlottenburg in Germany.

It started last Friday when the blogger Sachar Kriwoj involved people on Twitter and via his blog Massenpublikum (German for “mass audience”) to help a little flower shop in his district from being closed. The story is that the owner was forced to close the shop for half a year because of a severe health issue. When re-opening it a few months ago he quickly realised that it would be too hard to build up again what he achieved previously. Therefore he decided to close the shop after Christmas, abandon his dream and simply work as an employee in another flower-shop, applications he sent already. Like he put it “There are people who are worse off than me”.

Now, to Sachar’s girlfriend this was not just any flower shop but her favourite one. The two of them learnt the story and that in total 10.000 Euro were needed in order to keep the shop open. 4000 Euro could already be collected via private sources, but where to take the rest from?

Sachar added the case simply as a new project on which helps to collect money for projects worldwide and of all backgrounds. He tweeted the message out to his followers like “if everyone of my followers would give less than 2 Euros then we would make it”. Lots of retweets followed and lots of people got engaged during just 5 days – and despite skeptical voices even from the blogosphere the target was reached! 144 supporters helped to make it happen, and thanks to blogger Sascha Lobo who put in the last couple of hundred Euro, even one day earlier than the deadline, which was the end of day tomorrow, on Christmas Eve.

The result: the shop owner has an entirely new perspective for 2010, something he did not even dare to dream of about five days ago. Sachar and especially his girlfriend like many other people keep their little favourite flower-shop.
And what about the ones who tweeted, blogged and contributed financially? They can be very proud of being part of something really special.

The #blumenladen (“flower shop” in German) is not only one of the best examples for the true and positive powers of Social Media I ever experienced. It is also one of the great examples to show how to use Social Media for Charity purposes and shows how powerful it actually can be.

Wouldn’t it be great to make more of this happen in 2010?

Merry Christmas everyone, and have a great start into a happy, healthy and successful New Year 2010!