Mobile search must be social

Mobile internet in cellphone’s growing but there’s still no search engine that yet have been really successful, mobile search need something more then a clean search box. The answer that will revolutionize how the search experience both feels mobile, easy and useful is – social interaction. wrote today about the mobile search engine Taptu that’s trying to do their search social and their CEO explain in a very good way why they’re an alternative to Google that we should count in.

Google’s position seems untouchable when it comes to desktop search, but challenging the giant on the mobile phone might work. Ives explains why: “Services like Google were born on the desktop and then moved later to mobile. When moving the service to mobile, something gets lost in the translation. A desktop user will use search 5 times a day or more, but a mobile user that discovers Google Mobile or Yahoo OneSearch typically only searches once every 5 to 7 days. We believe that to get people to use mobile search 5 times a day or more – in other words, to make mobile search a mass market service rather than a niche service – then you have to give it a social context. Mobiles are supersocial devices, so if your service isn’t relevant to you in a social way it won’t get used that often.”

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