ICA launching Twingly with a new twist

The Swedish food company ICA has launched one of our widgets on their site. At the section for ecological food you can now here and here find Swedish blogs writing about that topic.

This is not only fun because they’re a new customer for us, this is also fun because this widget is a new product. Instead of just showing the blogs that are linking to the site, like Twingly Blogstream does, this widget shows all blog posts that are mentioning specific words. In this case “ica ekologiskt”, “ekologisk”, “eco” and so on.

Another new customer that we didn’t tell you about here in the blog yet is Stockholms Handelskammare, that use our “Latest blogged”-widget on for example their homepage. To them you have to link if you want to show up in the widget.

If you want to get notified when new partners are launching Twingly, please keep an eye on our blog or sign up for the RSS at twingly.com/partners.

4 thoughts on “ICA launching Twingly with a new twist

  1. Merkaptan March 5, 2009 / 12:48 am

    Jag vet att Ryanair gör på detta sätt. Men allt jag lärt mig kring kundkommunikation säger att detta inte kan fungera i längden. Det som gör att Ryanair klarar sig bra är att alla deras konkurrenter kursar. De är top-of-mind vad gäller lågprisflyg.
    Berätta gärna mer om Owyang, jag har nämligen fÃ¥tt bilden utskriven och blev förtjust. Känner inte till mer än det som stÃ¥r pÃ¥ pdf:en.Reply – Quote
    This comment was originally posted on Niclas “Deeped” Strandh

  2. niclasstrandh March 5, 2009 / 9:07 am

    @Merkaptan – Grejen är att det visst kan fungera i längden. Det har fungerat för Ryanair i tio Ã¥r eller liknande. Det beror pÃ¥ vilken image du vill försöka att pÃ¥verka och Ryanair satte upp sitt lÃ¥ngfinger tidigt.Reply – @MerkaptanQuote
    This comment was originally posted on Niclas “Deeped” Strandh

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