Green is the new blue-yellow

The Swedish national colours are blue and yellow. Thanks to IKEA, one of the worlds biggest and most valuable brands and a company with roots in Sweden, that’s probably a pretty well known fact among most people.

But let’s just assume you don’t know IKEA and you are online quite often: Then you might not associate blue and yellow with the Scandinavian country, but green. How come? There are a hell lot of Swedish web services using green for their logotypes.

Well yes, one of them you might know, that’s our very own Twingly. We probably don’t need to introduce you to our service. The logo looked slightly different when we started Twingly in 2006, but still, it was green.

Then of course, have a look at Spotify, the popular music streaming service that amazes everyone who once had the chance to try it, and that makes people queue for invites. Although Spotify’s application is focusing on greyscale colours, the company is using green for their logotype and as part of their corporate design, for instance in their marketing material or for their mobile apps.

Let’s move on to Bambuser, a video streaming service from the south of Sweden, which not only sports a green logo but is also using green as its default colour for links. Gone are the good old days when a link had to be blue.

But that’s not all: Enter SiteVision, the developers of a portal and content management system used by more than 300 customers in Scandinavia. SiteVision’s logotype is partially green, as is their own website design.

We shouldn’t forget Saplo, a Swedish company that is developing technologies for automatic text analyses so that machines are able to understand the meaning and context of digital texts.

Last but not least there is Binero, a web hosting company from Sweden. Although Binero is using green for their logotype in a rather sparingly way, the green “dot” is actually the first thing you seen when only taking a quick glance. Speaking about Binero: They recently published an interview with Anton Johansson from the Twingly team. Check it out if you understand Swedish.

By the way, if we would want to cheat, we could also mention KaZaA, the notorious peer-to-peer file sharing application that was founded by the Swedish Niklas Zennström and the Danish Janus Friis. They also chose a logotype with the green colour inside. Later they sold the service, founded Skype, and became unfaithful to green.

Still , it’s more than obvious: There has to be a connection between innovation, success and the colour green. So our advise to you: If you are planning on starting a web company, use a green logotype and you will face a bright future. Well, at least you would have been mentioned in this article.

Which Swedish web companies with green logotypes did we forget?

Update: We got two additions! Peter Sunde told us via Twitter that even Flattr, his and Linus Olsson’s upcoming micropayment service for content sites and blogs, does have parts of green in its logo. That of course qualifies Flattr to be part of this list.

And Mats informed us on Twitter that even Daytona has a green logotype. Daytona is a successful Stockholm based agency for website and online advertising campaign creation. So it is not really a web service, but let’s not be too bureaucratic today!

16 thoughts on “Green is the new blue-yellow

  1. anniesarabia April 20, 2010 / 10:07 am

    Now I may not be Swedish, but I know that Sony Ericsson logo is green too! It might be Japanese + Swedish, but I think it still counts! 😉

  2. Robert April 20, 2010 / 10:17 am

    Hehe, nice post!

    Of course I have to mention the company I work for: Freespee 🙂

  3. martinweigert April 20, 2010 / 10:52 am

    They seem to be unsure. They change their colour all the time 😉

  4. Ryan Eriksson April 20, 2010 / 12:04 pm

    Interesting insight!

    I think it’s the Swedes “Green” thinking as well?
    Now that you guys mention it… Check out our company colours as well.

    Ryan Eriksson
    Owner/ Marketing & Sales Manager

  5. Kristofer Mencák April 20, 2010 / 2:17 pm

    Hi, also has a veeery green logo. 😉 Not as well known, except among younger animation aficionados.



  6. Kalle E May 19, 2010 / 2:17 pm

    Inte så konstigt med tanke på vad du får när du blandar gult och blått? ;o)

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