Connecting the blogosphere to the bookosphere

Today we’re happy to announce that the two largest e-commerce sites for books here in Sweden, Adlibris and Bokus, have launched Twingly Blogstream on their sites to show blog links. Since Norstedts / Raben & Sjögren already are using Twingly on their sites as well, we can now proudly say that we have connected the blogosphere to the bookosphere.

Books is a huge topic in the blogosphere and both and have already hundreds of blog links to their sites every month. From now on they’ll be shown on and as “blog reviews” or “blog comments” on every product page. Check out the product pages for “Hundraåringen som klev ut genom fönstret och försvann” (Adlibris) and “De målade grottornas land” (Bokus) to see how it looks.

The Twingly widget makes together with comments, reviews and social networks like Twitter and Facebook the shopping on these sites to a social experience and not just a informative buying experience. Books are perfect social objects, they make people connect with each other. The e-commerce sites for books haven’t been that social before despite that books are one of the most classic examples of social objects but with Twingly and other types of social media these sites have finally created a social environment that the books deserve.

Happy (book)blogging!

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