Rumors that have long flourished in the Valley have now been confirmed: Microsoft buys 1.6% of Facebook for 240 MUSD. Microsoft is above all buying themselves access to one of the worldâ€™s largest user bases. This means theyâ€™re also taking on Google head on and will be competing directly with them when it comes to creating the largest platform for social applications.
Having Microsoft and Google competing directly within the social media sphere will certainly push the development of an open social platform forward.
In combination with the anticipated revolution in mobile Internet usage we can be sure that 2008 will be the year where platforms for secure profile sharing between applications and services will become a reality, ending the need for a multitude of user accounts.