The Swedish EU Presidency goes Twingly

This is a guest post from the editorial team of the Swedish EU Presidency:

Swedish EU Presidency The editorial team for – the Swedish EU Presidency website – has been working since 1 June this year to bring the latest EU news to our readers.

Now we are taking one step further by linking the Presidency website to the blogosphere with the help of Twingly Blogstream. We believe that by doing this we can attract more visitors and new, enthusiastic readers. And we hope that you who are bloggers will discover and enjoy the opportunity to comment on what we write about. 

Time is flying by, and only weeks remain of the Swedish EU Presidency before Spain takes over in the EU driving seat at the beginning of next year. A lot will happen before then though. In a couple of weeks, the Treaty of Lisbon will enter into force. In December we will be reporting from the major Climate Change Conference in Copenhagen, where Sweden, as holder of the EU Presidency, will represent the EU.

This week we are attending the jumbo meeting in Brussels, which includes meetings between the EU’s foreign affairs ministers, defence ministers and international development cooperation ministers, a conference on eGovernment in Malmö and, not least, the extra summit taking place tomorrow, Thursday, in Brussels. At the summit, the EU leaders are to reach agreement on who will be given the new top EU posts.

We are the first holders of the EU Presidency to connect our website to blogs in this way. This is a trial. After the end of the year, there will be no more news reports on and the trial is concluded. After this, we will evaluate our work and how Twingly has worked for us. We can already say that we would be pleased to see more authorities follow suit and try connecting their websites to blogs.

We who work with will continuously pre-moderate the comments posted. Read more about moderation in our Netiquette. Therefore there may sometimes be a slight delay before a post is published.

We hope that this trial will have a good result and that it will provide nourishment for what has become our baby – Editorial Team, by
Tobias Nilsson, Project Manager, and Teo Zetterman, Web Editor.
Tobias NilssonTeo Zetterman

Lavanguardia and Handelsblatt about their experiences with Twingly

We’re thrilled to tell you about two nice mentions from our customers recently. Thomas Knüwer from Handelsblatt wrote a blog post about the effects of Twingly (Google Translate) where he is very positive and happy about our service. Thanks, Thomas!

Handelsblatt started to use Twingly at the end of January this year and have seen very good results of it, as you can see in the graph below (incoming blog links/month).

Lavanguardia wrote also about their experiences with Twingly in an article (Google Translate). They say that over 20 000 blogs linked to their site during last year. That’s amazing!

Twingly Among Top 7 Hottest Web Companies in Sweden

The Twingly Team (although Pontus is missing)

Twingly is one of the top 7 Internet companies in Sweden, according to a study co-published by Swedish weekly magazines Ny Teknik and Affärsvärlden (“New Technology” and “BusinessWorld” in English) . The study lists the top 33 hottest technology-driven companies in Sweden and seven of them (including Twingly) have their primary businesses on the web. The study does not give a ranking among the 33 companies.

It was very brisk this morning, far too cold to be comfortable this late in spring. But the sun was still shining down from a bright blue sky! Ny Teknik (one of the very few magazines that I subscribe to the paper version of) arrived to my door confirming the news that Twingly are among the top 33 hottest tech companies Sweden!

The top web companies in Sweden are according to the study (in alphabetical order):

The companies in the study were selected by the editorial staff att Ny Teknik and Affärsvärlden. Over a hundred companies were reviewed and interviewed in the study. Requirements for the reviewed companies were:

  • To develop a unique product or service
  • Have a large international potential and be a game-changer for their business sector
  • Based in Sweden
  • Be at the most seven years old (started in 2002 or later)
  • Privately owned

Out of the 33 companies, about 23 have external financing summing up to 1,2B SEK ($150M USD). Adjacent to the study, several of the VC companies were also interviewed, most of them stating that they currently have limited activity in early-stage financing. Twingly recieved Series A financing from Servisen in 2007. 

The other 26 top tech companies are (in alphabetical order):

It is an absolute honor and thrill to be selected among the top tech companies in Sweden. Although we’re not even half-way to accomplishing the technology and user-value we envision, receiving this kind of recognition always gives a great feeling!

Twingly arrives in Germany is starting to link back to blogs!

Germany, the home turf of Herr Johann Gutenberg at the time when he ushered in the era of the modern newspaper by inventing the printing press in 1477, has today one of Europe’s largest and most active blogospheres.

We are very happy to announce today that, which to people not familiar with German media can be described as the Financial Times of the German-speaking world, is starting to link back to blogs using Twingly.

The Twingly Blogstream widget is placed in the right column on all article pages at (here’s an example), and any blog can appear within minutes by linking directly to the article and pinging Twingly.

Handelsblatt are showing a strong commitment in opening up to blogs, and we hope it will be the first step towards a very prosperous symbioses between blogs and media in Germany.

Questions or help with pinging Twingly can be sent to, while Thomas Knüwer at Handelsblatt is happy to answer any questions on Twitter.

Some response from german bloggers: Medienlese (translation), 50hz (translation), 72dpiClub (translation) and Open Source PR (translation).

Twingly News: BlogRank and Top 100

Today we’re launching two exciting projects at – Top 100 and BlogRank. The first one, Twingly Top 100, is the listing of the 100 biggest blogs in 12 different languages based on our ranking system (which is mainly focusing on inlinks and likes among other things). BlogRank is a number between 1-10 that shows how big a blog is. It’s similar to Google PageRank but only for blogs.

One of the most asked questions we get is “which are the biggest blogs in that language” and with Twingly Top 100, it’s now public. It’ll of course change over time but these are the top blogs right now in the 12 languages we have on Top 100:

BlogRank could be found on your blog profile. It’s all public and if you would like to show it to your blog readers (it’s something that will gain you trust and show your influence) it’s easy to pick a badge on your blog profile to copy and paste in to your blog.

We would love feedback and thoughts on both Top 100 and BlogRank. Feel free to contact us or just comment below!

Danish newspapers against deep linking to their content

There’s something stupid going on in Denmark right now. Danish newspapers are trying to ban deep linking to their content, mainly because of Google News. Global Voices have a great summary.

Specifically, the Danish Newspaper Publishers Association are frustrated that Google News in Denmark wants to list and link to articles of Danish newspapers without paying them royalties.

Bloggers don’t like this, of course. And we support them! Internet is about linkability, sharing and discussion – and that’s also what our product is all about. Twingly Blogstream doesn’t work if bloggers aren’t allowed to link directly to articles on our partners sites.

The blog editor at our Danish customer, Kim Elmose, understands the importance of deep-links from blogs and is one of those who are against this silly proposal.

Kim Elmose published his response in his personal blog Mediehack, calling the resistance to deep linking counter productive, and pointed to the irony that most Danish journalists use Google News as a tool themselves.

From us at Twingly: please rethink. This is just silly.

Twingly Report about the FRA Debate

This summer the Swedish political blogosphere has been in flames over a law proposal allowing a civil organization to monitor all Internet traffic crossing Swedish borders, with the purpose to fight terrorism and organized crime.

Twingly has surveyed the debate and discussions in the blogosphere about the political process. In the published report we present our findings and conclusions.

Twingly FRA Report Twingly FRA Report (PDF)

View SlideShare presentation or Upload your own. (tags: fra twingly)

The report was commissioned by the Swedish Social Democratic party.

Update: Swedish newspaper Svenska Dagbladet writes about the report. SvD writes about our finding that as much as 19% of articles in traditional media covering the debate and proceedings around the FRA law between May 27th and June 27th also referred to blogs in one way or another. This figure is well above what has been found in other cases and shows that Swedish bloggers had a large influence on the debate.

These figures are available in the accompanying media coverage report from Greenhill Relations.

FRA-Debatt Greenhill Relations

View SlideShare presentation or Upload your own. (tags: fra pr)

Annika Lidne from Disruptivemedia recorded the event via Bambuser

Bloggers like Spiegel

We have dived into the German blogosphere this week – first and foremost by participating at the OMD, Online Marketing Düsseldorf, but also by doing some research and figure counting. The Düsseldorf-adventures will be shared with you later on, but this we can tell you about the interaction between bloggers and the German media sites:

Among German media sites, Spiegel is the most linked one by both German and international bloggers.

We’ve gone through figures for this summer (June to August 2008) to see which media web sites German bloggers link the most to. As it turns out, our German friends are well-informed news readers, like most of us bloggers. The Twingly listing shows that big newspapers Spiegel, Die Welt and Süeddeutsche Zeitung make Top Three . They are followed by other daily and weekly news papers with one exception: IT-magazine Heise is ranked number four.

Spiegel and Bild get the highest rate of international linking. These sites are also available in English, which of course helps to attract the international blogosphere.

See the top list and read our press release in German.

Dagens PS new Twingly Partner

Swedish business news site Dagens PS launched their new site today with a redesign and features like news search, forum and of course – Twingly Blogstream! We’re excited about this and really hope it’ll be a success. Dagens PS will also include our top list with most linked articles on their front page.

With the addition of Dagens PS we now have three Swedish business news sites that have chosen Twingly for linking back to blogs. The other two are Affärsvärlden and Veckans Affärer.