The most popular products among bloggers in Norway, Finland and Denmark in 2012

A few days ago we gave our readers an overview about the most popular products among blogggers in Sweden, based on statistics from our Twingly eTrade solution that connects e-commerce sites with blogs. But since we have many clients in the other Nordic countries as well, we can reveal similiar statistics about Denmark, Norway and Finland. We had a look at the data and compiled a list of products at a couple of selected stores that were getting the highest number of incoming links from blogs in 2012. So here they are, the most popular products among bloggers in the Nordics.



1. Marius strikkebok; klassikere, historier og nye oppskrifter

2. Made by me; sybloggernes beste oppskrifter

3. Kathrine Gregersen: Strikk til nøstebarn
. Børnetøj 4-7 år


1. Kåpe

2. Bukser

2. Lue

1. Elise Ryan / Melanie Open Back Dress

2. Jeffrey Campbell / Lita Shoe

3. Elise Ryan / Melanie Open Back Dress (white)


1. Polaroid 300

2. Objektivkruset

3. Blåseape Negletørker


1. Sugarfree Shoes

2. Emma

3. Ugg Australia


1. Gourmet-Pro, 900 ga

2. Ripped Hardcore, 60 caps

3. Stor fitnesspakke for jenter!

Yves Rocher

1. Løst perlemorskimmer

2. Øyenskyggepensel

3. Brun-uten-sol spray for kroppen


1. Max Bollinger & Pavel Kostin: It’s Time

2. Susan B Anderson: Itty Bitty Toys

1. Issue 1.3 / Lou Sweater

2. Jeffrey Campbell / Spike

3. NLY White Label / I Love


1. Chokolade-fontæne

2. Pusteabe Negletørrer

3. Polaroid Z340

Yves Rocher

1. Løst perlemorsglans

2. Øjenskyggepensel

3. Kropspeeling



1. Kirsi Etula, Sunna Valkeapää-Ikola: Mekkotehdas

2. Alexander Gullichsen, Hanna Gullichsen: Safkaa

3. Pyy Outi: Trashion – Tee itse huippumuotia


1. Kaulakoru

2. Yöpaita

3. Viitta

1. Dr Denim / Plenty Denim Leggins

2. Jeane Blush / Leah Parkas (blue)

3. Jeane Blush / Leah Parkas (white)

Yves Rocher

1. Varjostussivellin

2. Itseruskettava suihke vartalolle

3. Kuivaöljy

The most popular products among bloggers in Sweden 2012

Every year, thousands of bloggers link to products on online stores, and with our Twingly solutions for publishers, website owners and online retailers, a lot of added value is created for all parties involved. We decided to dig a bit into the data from 2012 to see which products have been the most popular, most linked to from bloggers. Today we present the results for the Sweden, where Twingly is based. We proudly present: The most popular products among bloggers in Sweden!

The most popular product among bloggers in Sweden 2012

Eld by Mats Strandberg and Sara Bergmark Elfgren at (105 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by categories

Most popular book

Eld by Mats Strandberg and Sara Bergmark Elfgren at (105 incoming links from blogs)

Most popular shoe

Jeffrey Campbell / Spike at (31 incoming links from blogs)

Most popular clothing

Oneness / Sofie Dress at (25 incoming links from blogs)

Most popular cosmetics product

Eleven 66 Colour Lip Palette at eleven (23 incoming links from blogs)

Most popular movie

Prometheus (Blu-ray+DVD) at (39 incoming links from blogs)

Most popular game

Call of duty: Black Ops 2 – Nuketown Edition (Xbox 360) at (18 incoming links from blogs)

Most popular fun gadget

Dough spreader for cupcakes at (13 incoming links from blogs)

Most popular accessory

Envelope bag at Lindex (10 incoming links from blogs)

The most popular products among bloggers in Sweden 2012 by selected stores

1. Jeffrey Campbell / Spike

2. Oneness / Sofie Dress

3. Elise Ryan / Melanie Open Back Dress


1. Eleven 66 Colour Lip Palette

2. Smashbox Heartbreaker Eye Shadow Palette

3. Macadamia Natural Oil Deep Repair Masque

1. Prometheus (Blu-ray+DVD)

2. Call of duty: Black Ops 2 – Nuketown Edition – Xbox 360

3. Rasmus Lenefors – Amatören


1. Cape

2. Envelope bag

3. Envelope bag (leather)

Twingly connects Bubbleroom and fashion bloggers

Fashion bloggers regularly link to clothes and accessories on e-commerce websites. With eTrade we offer online shops a great solution to increase the number of incoming links from blogs. Dozens of major e-commerce sites are already integrated with eTrade, and today we have the pleasure to announce one more: The Nordic fashion retailer Bubbleroom. Since this week, every Bubbleroom product page contains the Twingly widget which shows incoming links form fashion blogs (example here). Apart from the benefits for the shop, it’s an added value for its customers as well, who can get opinions on specific fashion items from fashion bloggers.

We used this occasion to ask Kaja Braendengen, project manager at Bubbleroom, a couple of questions about the importance of the fashion blogosphere for Bubbleroom. She is also the co-founder of the Norwegian fashion website/blog, so she is really an expert on this topic.

Why did Bubbleroom choose Twingly? What are your expectations?
We chose Twingly because we want to work closer with bloggers and it’s a really great service that benefits both us and the bloggers. Our goal is to get more links from bloggers and increase the knowledge of our brand. The links we’ll get will hopefully improve our search engine visibility even more.

Kaja BraendengenHow important are blogs for your business?
The blogs and especially the fashion blogs are very important for us – bloggers today have a lot of power in the fashion business and they have a major impact on our target audience, women 15-35 years old.

What would happen if all blogs would disappear from one day to another?
That would not be good at all, and we would lose a big channel that affects what people know about Bubbleroom and which also is a big sales channel for us.

How do you encourage bloggers to link to Bubbleroom?
We have a lot of collaborations with different fashion bloggers and they often write posts about us and our products and link to our site.

How much time does the company invest into the work with social media in general and blogs in particular?
I work with both social media and blog collaborations. Every day we keep in touch with our customers and style setters through social media, it’s very important to get feedback from this channel as people are honest and direct, and we can respond quickly to their questions. I spend at least a couple of hours a day with these channels and in contact with bloggers.

In Sweden, many of the leading blogs are about fashion. Is it similar in Norway? What are the main differences between both (fashion) blogospheres?
Yes, it’s similar, all the biggest bloggers in Norway write about fashion as the main subject and that is the most popular theme. The blogospheres are quite similar is my opinion but the blog phenomenon is much bigger in Sweden.

Do you think that the impact fashion blogs have on the fashion industry and sales will increase even more in the future?
As more and more people get access to the internet, the blogs will become even more influential. Sales will depend on your visibility online so therefore it’s crucial to build loyal relationships with powerful bloggers.

CDON Group partners with Twingly

Today we are excited to announce the latest business that makes use of our eTrade solution: CDON Group, one of the leading e-commerce companies in the Nordic countries, operating a host of renowned, successful online shops.

One of CDON’s brands,, is already integrated with Twingly since the beginning of 2012. With the new partnership, the company has decided to use eTrade for all of its e-commerce brands. To begin with, CDON, Gymgrossisten and Lekmer will be connecting with blogs through Twingly, with more sites to follow.

Twingly integration on
Twingly integration on

Thanks to eTrade, product pages on CDON’s shops will include links to blog posts containing additional product information, offering potential customers added value. Bloggers need to link to the specific product page in order to have their post appearing there, sending potential customers to the shop as well as improving search engine visibility.

Gymgrossisten is integrated with Twingly as of today, the other sites will follow within the next weeks.

If you want to learn more about eTrade, you find more information here.

What Twingly can do for your business

When Twingly first launched in 2006, we provided users with a great way to search through the global blogosphere. Over the years we’ve added a variety of products and services targeted at businesses, to make use of the vast blog data that we are indexing permanently, and to enable companies to get insights into the blogosphere, to understand what bloggers are writing about, and to identify trends as they evolve.

Recently we’ve launched a new homepage to give you a better overview about our different services and products. But since we haven’t published a complete list of what Twingly can do for your business in a blog post and lots of things have changed since the early days, here’s a compact overview about our services, categorized by your industry:

How Twingly helps news & media sites

For news and media sites, opening up to the blogosphere has at least two major advantages. By linking to blog posts, media outlets can offer their readers additional information, opinions and point of views from bloggers around the country or even the world. Second, by encouraging bloggers to link to news sites, online newspapers receive additional traffic and benefit from improved search engine rankings.

Twingly has 2 solutions to help news & media sites to accomplish this:

Blogstream: Media sites can embed our Blogstream widget on their pages, showing incoming links from the blogosphere. It’s added value for the readers, and it gives bloggers a clear reason to engage with the content and link to it, because they want to be shown inside the widget, which sends traffic back to them. Read more about Blogstream, and find some examples here.

Blogwatch: The Blogwatch widget is similar to Blogstream, but with the difference that it doesn’t show content with incoming links, but content based on specific, pre-defined keywords. It’s a great way for news & media sites to add additional, relevant content from external sites by linking to it. Read more about Blogwatch and find some examples here.

In case you want to learn more about Blogstream and Blogwatch and how it can help you, we’d love to hear from you.

How Twingly helps e-commerce sites

What’s one of the major ways e-commerce sites can attract new customers without the need of high marketing investments? By giving bloggers who write about products a good reason to link to specific product pages on shopping sites. Twingly has the tools for that!

eTrade: This is our version of Blogstream especially made for e-commerce sites. By embedding the eTrade widget on product pages, every time a blogger links to this specific product page, the link is shown within the widget. Because of that, bloggers really have a reason to link as much as possible to a specific e-commerce site, sending lots of potential new customers. More on eTrade.

Blogwatch: Of course, our Blogwatch widget isn’t only suited for news & media sites. If you run an e-commerce site and want to give your existing and future customers additional context on the products and services sold, why not link to relevant blog posts from across the web? Th Blogwatch widget enables you to do exactly that. Read more about Blogwatch

In case you want to learn more about eTrade and Blogwatch and how it can help you, we’d love to hear from you.

How Twingly helps media monitoring companies

For media monitoring companies, data is what powers them. Lots of data. Fortunately, Twingly can provide you with exactly that: data from the international blogosphere. With Twingly, your monitoring service can get access to over 54 million blogs in 30 languages, easily and conveniently through our API, as a monthly subscription without any hidden fees, all tech support included.

We offer three different data API’s:

Livefeed: Customers get all complete blog data in real time.
Analytics: Commercial search of our blog search engine on
RSS-feed: RSS-feed for commercial use

In case you want to try one of those API services, we offer a 2-week free trial period. For more information, have a look at this extensive FAQ for our API services. And don’t hesitate to get in touch with us for all questions and inquiries.

“The most exciting shift right now actually happens within children’s literature.”

Just a few days ago we announced that the two largest online booksellers in Sweden, Adlibris and Bokus, have launched Twingly Blogstream on their sites to show blog links. But another renowned company within the Swedish book industry made such a step already two year’s ago: Norstedts, Sweden’s oldest publishing house founded in 1823. The company runs both as well as (the country’s leading publisher of children’s books) and is putting a lot of emphasis on integration with social media channels.

Norstedts recently relaunched its websites and now more than ever highlights incoming blog posts. We spoke to Klas Fjärstedt who is the one in charge of Norstedts’ and Rabén & Sjögren’s digital media about this move.

You recently relaunched your site and put blog reviews about your books into an even bigger spotlight. Tell us about the thoughts behind that decision.
The Swedish blogs dealing with books are usually of very high quality. Linking directly from our sites to those bloggers reviewing our books can be seen as a clear sign of how much we appreciate and value the “bookosphere”, which is gaining importance. We want bloggers to know that if they refer to one of our books they’ll be visible on our main homepage, regardless of what they write, regardless of whether they praise or criticize a book. We think this kind of openess and transparency is important. We don’t select manually which blog posts will be visible.

The book industry is driven by new content. Older books vanish quickly from the spotlight. The books on our homepage usually are the latest releases. However, bloggers write about both current and older publications. It’s fun to see some older release appear back on our homepage simply because someone blogged about it. Bloggers are kind of in controll about a part of our site, which I think is exciting.

I also want to emphasize that we have been using the Twingly integration since 2009. As far as I know there is no other book publisher yet that has done this ste, and it’s only now that online booksellers seem to wake up. I think there is a lot of inspiration to gain from visiting our sites, and we are proud to be cutting edge.

Any other improvements on your site you find especially noteworthy?
The key criteria for our relaunch was added value, simplicity and openess. Those attributes are the foundation for what we do on the web, and there is a lot Twingly can give us in order to accomplish our goals. We also reworked out design, everything looks much clearer now. On we built new templates in order to present the children’s books’ characters in a more vivid way, like here. On we have new templates to present book series, e.g. here.

What’s the impact of social media on the book business?
It’s huge. There is a lot of online conversation about books, and our goal is to participate in that. We want to make it as easy as possible to blog about our releases, to bring our content to other sites (by offering a HTML code for embedding book covers) and to share it via Facebook, Twitter and other social media channels. We know that a recommendation by a blogger for a book has a lot of impact on the purchase decision – often it has more weight and a higher conversion rate than advertising. Bloggers invest a lot of time to review our books and most of them are quite ambitious, thus there is a big benefit for our customers to read those postings.

Can you compare the “bookosphere” to the fashion blogosphere?
I’m under the impression that in Sweden books and fashion are the two most popular topics people blog about. They want to express their opinions and feelings about books!

These are exciting times, even books are going digital. What are your thougths on the future of books, and which ways do you see to bring the traditional book and the digital world together?
Fictional publications will move towards e-books. We already publish many of our releases digitally. Regarding children’s books we see an interesting trend towards applications, creating interactive versions of book content. The most exciting shift right now actually happens within children’s literature.

Do you personally read blogs? Which ones are your favourites?
Yes I do, and my main source for recommendations are the people I follow on Twitter. Twitter is a fantastic knowledge channel!

Here is Klas on Twitter.

How Stadium uses Twingly

Right on the heels of Thursday’s interview with Christian Omander, the founder of the gadget online store CoolStuff, here is another chat we did with an e-commerce website that uses Twingly to open up to the blogosphere: Stadium, a leading Nordic retailer within sports equipment and sports wear. We asked Social Media Manager David Bothzén to give us some background on their decision to integrate Twingly.

Hello David. Please tell us why you decided to use Twingly on Stadium’s site?
Stadium and the products we sell are being discussed among bloggers whether we want it or not. Instead of ignoring the online conversation or trying to hide what our customers write about us we prefer to put it into the spotlight. We are confident about our products and aim at making it easy for our visitors to find information about what others think. Vi choose Twingly in order to find and highlight those blogs that are referring to our products. On each product page the Twingly widget shows which blogs are linking to it. It’s an added value for our visitors and bloggers get more traffic.

What importance do you think social media has? How does it influence e-commerce?
I expect social media to have a growing importance and an growing impact on e-commerce, both from a marketing perspective but also as a sales channel. Social media enables companies to reach out with targeteded messages to a huge crowd of people who have chosen to receive this kind of information. Furthermore you can quickly gain feedback from your customers. If you offer great products and maintain a close dialogue with your customers they will spread your message and products across the web.

What trends in e-commerce are you currently seeing?
One significant development is the trend towards increasingly personalized products to suit individual needs. One example is Nike ID where you can design your own football shoe. Another trend that I believe will have a big impact on the online shopping sector in the near future are check-ins and location-based marketing activities like Facebook Deals.

What’s your vision for the Stadium online store?
Our goal is to continue being the leading site within sports equipment and sports wear and to grow even bigger.