Even though millions of people publish in blogs, and despite the fact that blogs actually have a bigger influence on purchase decisions than Facebook, it’s an ongoing meme that people supposedly have moved on from blogging to other social media channels. While it is true that there is more fragmentation in the social media sphere and that the occasional Twitter or Facebook post from today might have ended up as a very short blog post a few years ago, blogging itself could not be more far away from outdated or irrelevant. And we have numbers to prove that:
Blog posts in Swedish per year
Being based in Sweden, a country of early adopters where blogging took of many years ago, we wanted to know whether blogging has peaked here or not. So we used our blog data to find out. The clear answer: It hasn’t! With almost 17 million posts published on blogs in Swedish in 2012, blogging activity has been tremendously bigger than in the year before, when less than 14 million posts appeared on Swedish blogs. The highest number of blog posts per month was published in October, with about 1,8 million.
Blog posts in Swedish per month
Analysing the number of bloggers we found that almost 400.000 people wrote at least one blog post in Swedish in 2012. Among them, 172.178 were active bloggers, meaning that they wrote at least one blog post per quarter.
Number of active bloggers in Sweden
We also had a look at how 2013 started compared to 2012, and even there we witnessed an increase in blogging activity: The number of blog posts published in the beginning of 2013 was almost 26 percent higher than in early 2012, and we saw more active bloggers during the first month of 2013 than in the same period of last year.
All in all, at least when focusing on Sweden, blogging as a phenomenon might not create the same headlines anymore as some years ago, but the actual activity is still on the rise. Blogging can be seen as the foundation of social media, with all the other communication channels and tools based around it. That was the case back in 2009, and that’s even more the case today.
If you understand Swedish, here are some more thoughts about the state of blogging in Sweden.