A Twingly Year in Review – 2012

Every beginning of a new year, we look back on what happened at Twingly in the previous 12 month. 2012 has certainly been a very exciting time for Twingly, with both a new CEO and a stronger focus than ever on our business to business offerings. So let’s dive into last year’s most important projects, news and events at and from around Twingly.

2012 began great with the announcements of Yves Rocher and Nelly.com as new Twingly partners. Yves Rocher, the renowned global cosmetics and beauty brand, uses the Blogstream widget to show incoming links from blogs to its product pages in the four Nordic countries. Nelly.com, one of the largest online fashion stores in Northern Europe, also connects through Twingly with the blogosphere. In the end of January, we had completed the move from Bloggportalen to our servers after the acquisition from Aftonbladet in December 2011. We also revealed a redesign of the Bloggportalen.

In February we got the chance to speak with Björn Hedensjö, Head of Digital at leading Swedish Newspaper Dagens Nyheter. The company has been one of the first partners to integrate our widget solution, back in 2007, so it was pretty interesting to hear Björns thoughts on that. Days later we presented a list of the most discussed books on Swedish blogs during 2011.

Martin Källström
Martin Källström

After six years on duty, Twingly co-founder Martin Källström announced his decision to leave the position as CEO, and introduced his successor Peter Bláha. Martin and a bunch of others are now working on Memoto, a new exciting product you already might have heard about.

Peter Bláha (to the left)
Peter Bláha (to the left)

Meanwhile, Peter told a bit about himself and his goals in this interview. In other news, for the second time, the Webciety conference, part of the digital industry’s biggest international event CeBIT, used our Twingly Live tool to show reactions from Twitter on its live streaming website. And Medienbewachen.de, our German Wiki informing about social media monitoring tools for the German-speaking market, reached close to 100 listings.

Twingly and Stena Line, one of the largest ferry operators in the world, launched a blogging campaign.

As in the year before, Twingly attended the NEXT Berlin conference.

Another leading clothing store from Sweden became Twingly e-commerce partner by enabling our eTrade widget on its product pages: MQ.

FACIT.com, Sweden’s first independent guide for everybody who’s looking for a new car, joined the list of Twingly partners and integrated the Blogwatch widget.

We did an interview with Tomas Wennström, one of the two founders of popular unconference Sweden Social Web Camp – which Twingly has been a supporter of for many years. A couple of weeks later we released Twingly Report Books, based on data from Twingly Search and Bloggportalen. Furthermore, we teamed up with media and PR service provider Cision to help companies reach out to bloggers, and we worked together with Sweden’s oldest publishing house Norstedts during the release phase of the Swedish version of the bestselling book “Fifty Shades of Grey”.

NovemberTwingly TV/radio report
After the Twingly Report Books followed the Twingly TV/radio report, including an analysis of which of the media websites are being linked to from blogs the most. In the end of November, we proudly announced that the CDON Group, one of the leading e-commerce companies in the Nordic countries, has decided to use Twingly eTrade for all of its e-commerce brands.

Before everybody could enjoy a well-deserved Christmas and New Year’s break, December was a busy month for Twingly. The Swedish Armed Forces relaunched their blog portal supported by Twingly, we described the improvements we made to our blog data lately, we published the Twingly Report Fitness and went to the Swedish Fitness Festival 2012 to introduce Twingly’s solutions to the Fitness industry. It became quite a success.

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