Beauty is important in every culture, especially in the Latin one. Latinas go out of their way to make themselves muylindas (very beautiful), taking their time to do their hair, nails and makeup. Here are three popular Latin beauty bloggers from around the world to give you a glimpse into how each one perceives beauty, and the advice they give to readers.
Susana Chavez has worked as a beauty editor for the last 20 years. Her blog, Beauty Airlines, is part of Vogue Portugal, where she has worked for the last 12 years, writing about cosmetics and perfume.
In her posts, Susana shares the behind-the-scenes daily life of a beauty editor who travels the world to interview experts and review the latest products.
In an exclusive interview with Twingly, Susana shared with us her thoughts on blogging.
What was your motivation for starting the blog?
As a Beauty Editor for Vogue, I live surrounded by new beauty products, attend press-launches and travel extensively for beauty events. Not all of this fits in my Vogue Beauty pages, so I started Beauty Airlines to share a bit of the journey in my Beauty Editor life. I love traveling and airplanes, so it’s also a good place to share my geekiness.
What are the biggest advantage/disadvantage of being a blog writer?
Advantage, I’d say are to be able to share the backstage daily life of my work. Disadvantage is that it takes up much more time than anyone imagined!
Have you collaborated with any brands for this blog, and what was the purpose?
No, I haven’t. The blog is not monetized. I’ve done a few giveaways just to share good things with my readers, but no commercial associations.
Mami’s Time Out
Many beauty bloggers focus on the latest makeup brands and secrets, the problem is that makeup can be expensive, and not all the readers can afford to purchase it. Jai Correa, a Dominican blogger, realizes that, and addresses it in her blog Mami’s Time Out. Writing primarily for moms, she offers her advice for ways to look hermosa (beautiful) without breaking the bank. As she writes on her blog, “I love a bargain as much as I love a good lipstick.”
Mami’s Time Out is a one-stop-shop for everything having to do with beauty. She gives tips on how her readers can get the look of their favorite celebrities, like when she gave advice on achieving an ombre hairstyle, like her favorite telenovela star, Maite Perroni.
She works with makeup and beauty brands, such as Love & Glamour (Jennifer Lopez’s fragrance), Neutrogena, Covergirl and Pop Sugar.
Twenty-eight year old Rocio Isabel Mora started sharing hair beauty secrets on her YouTube channel in 2014, which has now reached over 40,000 subscribers, whom she calls “Curlfriends and Rizadas,” all over the world. In her videos, Rocio shares her knowledge about managing curly hair.
However, as hair is not her only passion, she started the blog RisasRizos. Living in New Orleans in the US, Rocio’s parents are from Mexico and Honduras, which is why you can find some Spanglish (Spanish and English) in her blog. In writing her posts, Rocio works with brands such as Caress, Aveeno and Bioré.
Rocio started her career as a local television show host on the Spanish channel Telemundo. She is a regular contributor for NaturallyCurly and Being Latino.
If you need access to beauty blogs and global blog data, you can find everything you need at Twingly.com
By Renata Ilitsky