Major e-commerce events in the Nordics

e-commerce eventsSince many of Twingly’s clients are major online retailers we have a given interest in everything that has to do with e-commerce. One of the best ways to stay in the loop about the latest e-commerce trends and to meet industry experts as well as potential partners are events and conferences. As a service for our readers we compiled the following list of major e-commerce events in the Nordic countries. It’s very likely that we forgot an important event for the sector, feel free to let us know in the comments.

Note that we also included a few events that already took place for 2013, because we expect them to happen again in 2014.

Online Marketing & E-handel
Stockholm, March 13 – 14 2013

Stockholm, March 6 – 7 2013
Luleå, May 30 2013
Gothenburg, September 26 – 27 2013
Malmö, October 26 2013
Växjö, December 4 2013

Future Retail
Stockholm, April 17 – 18 2013

Scandinavian E-Business Camp
Gothenburg, May 23 – 24 2013

Nordic eCommerce Summit
Stockholm, May 30 2013

Oslo, September 19 2013

Gothenburg, September 2013
More info tba on

E-handelskonferencen og Messe
Copenhagen, October 10 2013

Date & location for 2013 tba

Stockholm, date for 2013 tba

Photo: Flickr/ inUse Consulting; CC BY 2.0 

The latest trends in Swedish e-commerce

One of our focus areas at Twingly is e-commerce. Our solutions help dozens of major online shops to connect with the blogosphere and by that increase traffic and sales. Thus we are always interested in staying up to date about the latest trends in e-commerce. If we understand our clients we can make better products to serve their needs.

E-BarometernWe just took some time to go through the results of a fresh report about the e-commerce year 2012 in Sweden (the home country of Twingly), and we thought we highlight some of the most significant developments and trends in this blog post. Naturally the state of the e-commerce sector varies from country to country, but the general direction and outlook is similar everywhere: More people buy more stuff on the Internet, via traditional computers and increasingly on mobile devices such as tablets and smartphones.

If you want to work yourself through the full report in Swedish you can download it form here (PDF). Otherwise, have a look at the following bullet points which we think are most relevant for readers of the Twingly blog:

> In 2012, 40 percent of the Swedish consumers bought at least one Christmas present online.

> 73 percent of Swedish consumers have bought something online in the last quarter 2012.

> Only 8 percent of Swedish consumers have never purchased something online.

> The product categories that generated the most revenue in 2012 were electronics followed by fashion, books and sport/leisure.

> The list of product categories that most consumers have said to have purchased from in 2012 is led by books including audio books, followed by fashion, computers and computer equipment, home electronics, movies and CDs.

> The frequency of buying things online was almost identically between women and men, but there are some gender-specific differences regarding the most popular product categories, i.e. men buy more computers and women by more books on the web.

> 19 percent of all consumers in Sweden have at least one time purchased a product via tablet or smartphone in 2012.

> 3 percent of the consumers have made their latest product purchase after finding information about it in social media. The most common way of finding a product to buy is through friends or acquaintances, which led 17 percent of the consumers to their most recent buying decision.

> If being asked about the prefered source for information about products online, 54 percent mentioned comparison engines, 41 percent friends and acquaintances, and already 11 percent favour social media to find goods to buy on the web.

> 92 percent of the consumers named comprehensive and clear information about products as one important criteria for a good e-commerce offering – which is exactly why we offer our eTrade solution.