From time to time some of our clients ask us whether it would be a good idea to launch a competition or sweepstakes involving blogs. Often, our answer is “yes”, since we know how much awareness about specific topics, products or initiatives can be raised through blogs. And many bloggers enjoy the occasional competition, especially if they can win attractive prizes.
Because of that, we decided to offer blog competition as a service primarily to our clients but also to other companies. If your organisation is interesting in engaging bloggers in a specific issue or campaign, we can support you in making that happen.
This is how Twingly helps you to launch a blog competition:
– Twingly creates a unique profile with your organisation’s branding on Bloggportalen.se, one of Sweden’s biggest meeting places for bloggers and blog readers, with over 118.000 registered bloggers. The profile also includes instructions for bloggers on how to participate in the competition.
– Twingly sends a newsletter to about 10.000 bloggers within the target group of the campaign, telling them about the competition.
– Twingly uses other high-traffic-channels such as the Bloggportalen.se homepage to promote the competition.
– Twingly keeps track of the participation and provides your organisation with the material you need to select the winner as well as with statistics on how the competition went.
One of the companies that launched a blog competition with our help is the leading Nordic e-commerce site CDON.com. The campaign asked bloggers to write a post about their favourite movie or TV show, including a link to the movie’s or show’s product page on CDON.com. The community of Twingly-owned bloggportalen.se got then the chance to vote for their favourite blog post. The winner of a gift card worth 15.000 SEK was chosen by CDON.com based on the number of votes and the movie/TV show review. The bloggers ranking on position 2 to 5 were each given a gift card worth 1.000 SEK. Here is the final top list.
Blog competitions are a great tool to spread the word about your organisation, product or issue, while at the same time giving something back to the bloggers.
In case you want to learn more about blog competitions and how to launch your own, drop us a line at firstname.lastname@example.org! We look forward to hear from you.