Twingly and Gymgrossisten launch blog competition


As you maybe did notice, we at Twingly have developed a fascination for fitness lately. A few weeks ago we published the Twingly Report Fitness giving insights into the Swedish fitness blogosphere, and we also went to the Swedish Fitness Festival to present Twingly and how it can help companies from the fitness industry in reaching out to blogs.

Today, we continue that trend by announcing a cooperation with Gymgrossisten, the leading e-commerce site for fitness and supplements in the Nordic countries. With the help of Twingly, Gymgrossisten launches a blog competition where bloggers can win prizes with a total value of 31.000 SEK. The 20 top scoring bloggers will be guaranteed a prize.

In order to participate, we want bloggers to write about their New Year’s resolution or their fitness goal for 2013. By doing that, they not only can win fantastic prizes provided by Gymgrossisten, but also find additional motivation to push themselves to reach their goals.

The blog post needs to contain at least one link to a product from which the blogger uses to accomplish his or her goal. By linking to the product page at, the blog will appear and be linked back to on After the blog post is published, participants can collect votes from the community and all their friends.

From the 20 blog posts with the highest number of votes on February 6 when the competition ends, Gymgrossisten will decide who has come up with the best New Year’s resolution or fitness goal. The winner will get prizes from Gymgrossisten with a total value of 20.000 SEK. The other 19 top scorers will each get products for about 600 SEK from Gymgrossisten.

We wish everybody participating lots of votes and look forward to see the results!

Twingly Team Interviews: “I want to know if a new technology can make my life easier”

Recently we could welcome a new developer to our team: Magnus Hörberg. And as it is our tradition with new employees, we did an interview with him to tell you a bit more about him.

Hi Magnus. Tell us about about you.
I am 24 years old, and I grew up in a small Swedish village called Dillnäsby, south of Stockholm. I recently joined Twingly as a developer, before that I worked at a consulting firm. During the past weeks I have made myself familiar with the different IT systems that Twingly needs for its operations to run.

magnusWhen and why did you learn to code?
All my life my family had computers at home. My father worked as a traveling sales man when I was young, but he didn’t enjoy that too much. So he taught himself how to create simple computer programs. Eventually he was able to quit his job and start his own consulting business. Seeing what was possible with programming skills I got inspired. After the military service back in 2008 I myself began to code.

How did you learn it? By experimenting?
Yes, reading, testing and evaluation. I learned the basics during my studies of Applied Physics and Electrical Engineering, but personally I think our current school system isn’t really suited to teach full scale application development. Too much is happening too fast for the education system to keep up. You can learn the basics in school, but not enough time is devoted to the subject. At least not at my program. So basicaly you have to sit at home at night and develop your own projects to grow as a developer.

And you are never finished learning, right? Today’s programming knowledge will probably be outdated in a couple of years. How do you keep yourself updated?
Absolutly, it’s very easy to become lazy and start to think “I know enough to do my job, I don’t need to learn that new thing.” But if you meet up with other developers over a few beers and discuss problems you have in your projects, almost always someone will have read an article of a new solution that you can discuss and try out. Also, Hackernews is a great source for new stuff and general thougths on software development. Basicly I think it comes down to curiosity. I want to know if a new technology can make my life easier.

Do you remember you first coding project?
I’m not sure. It could have been a photo album application for one of the student associations I’m a member of. But I never finished that. The first project I finished calculated the inbreeding coefficient of a individual given its family tree.

What is the most exciting part of developing for Twingly?
I would say it’s the amount of data and the amount of development the company currently is going through. And the challenges in renewing an old technology stack. All code always has a debt coupled with it.

What’s the best approach in your eyes to solve that? Rewriting everything? Or just fixing the parts that need to be renewed?
Small incrementing steps. You can never and should never try to fix all problems at once
but if you continually do small improvements you will evolve.

You mentioned the amount of data. There is a lot of talk about big data, many say it’s one of the biggest trends right now. Do you agree?
Absolutely, when storage is so cheap there is no excuse not to store information. You never know when it might come handy.

Apart from big data, which other trends do you see for the near future regarding web technology and trends in development? Is there anything you are especially looking forward to?
Well it’s a couple of things. One is the new mobile OS that Mozilla is developing, the other is the WebRTC effort. Enabeling a developer with relative ease to develop video chat application and stuff like that is really exciting. Also companies as Github and Heroku make a huge impact on how we develop software.

On a Friday evening, do you already look forward getting back to coding on Monday?
Absolutely. But I don’t even need to wait until Monday since I have some own projects I am working on during the weekend.

A Twingly Year in Review – 2012

Every beginning of a new year, we look back on what happened at Twingly in the previous 12 month. 2012 has certainly been a very exciting time for Twingly, with both a new CEO and a stronger focus than ever on our business to business offerings. So let’s dive into last year’s most important projects, news and events at and from around Twingly.

2012 began great with the announcements of Yves Rocher and as new Twingly partners. Yves Rocher, the renowned global cosmetics and beauty brand, uses the Blogstream widget to show incoming links from blogs to its product pages in the four Nordic countries., one of the largest online fashion stores in Northern Europe, also connects through Twingly with the blogosphere. In the end of January, we had completed the move from Bloggportalen to our servers after the acquisition from Aftonbladet in December 2011. We also revealed a redesign of the Bloggportalen.

In February we got the chance to speak with Björn Hedensjö, Head of Digital at leading Swedish Newspaper Dagens Nyheter. The company has been one of the first partners to integrate our widget solution, back in 2007, so it was pretty interesting to hear Björns thoughts on that. Days later we presented a list of the most discussed books on Swedish blogs during 2011.

Martin Källström
Martin Källström

After six years on duty, Twingly co-founder Martin Källström announced his decision to leave the position as CEO, and introduced his successor Peter Bláha. Martin and a bunch of others are now working on Memoto, a new exciting product you already might have heard about.

Peter Bláha (to the left)
Peter Bláha (to the left)

Meanwhile, Peter told a bit about himself and his goals in this interview. In other news, for the second time, the Webciety conference, part of the digital industry’s biggest international event CeBIT, used our Twingly Live tool to show reactions from Twitter on its live streaming website. And, our German Wiki informing about social media monitoring tools for the German-speaking market, reached close to 100 listings.

Twingly and Stena Line, one of the largest ferry operators in the world, launched a blogging campaign.

As in the year before, Twingly attended the NEXT Berlin conference.

Another leading clothing store from Sweden became Twingly e-commerce partner by enabling our eTrade widget on its product pages: MQ.

July, Sweden’s first independent guide for everybody who’s looking for a new car, joined the list of Twingly partners and integrated the Blogwatch widget.

We did an interview with Tomas Wennström, one of the two founders of popular unconference Sweden Social Web Camp – which Twingly has been a supporter of for many years. A couple of weeks later we released Twingly Report Books, based on data from Twingly Search and Bloggportalen. Furthermore, we teamed up with media and PR service provider Cision to help companies reach out to bloggers, and we worked together with Sweden’s oldest publishing house Norstedts during the release phase of the Swedish version of the bestselling book “Fifty Shades of Grey”.

NovemberTwingly TV/radio report
After the Twingly Report Books followed the Twingly TV/radio report, including an analysis of which of the media websites are being linked to from blogs the most. In the end of November, we proudly announced that the CDON Group, one of the leading e-commerce companies in the Nordic countries, has decided to use Twingly eTrade for all of its e-commerce brands.

Before everybody could enjoy a well-deserved Christmas and New Year’s break, December was a busy month for Twingly. The Swedish Armed Forces relaunched their blog portal supported by Twingly, we described the improvements we made to our blog data lately, we published the Twingly Report Fitness and went to the Swedish Fitness Festival 2012 to introduce Twingly’s solutions to the Fitness industry. It became quite a success.