Success at the Swedish Fitness Festival 2012

Last week, the number one event for the Scandinavian fitness market, the “Swedish Fitness Festival 2012” (Fitnessfestivalen), took place in the Swedish city of Gothenburg. About 20.000 people gathered at the 3 day event, among them club owners, personal trainers and active people from all over the Scandinavian countries. Twingly was there, too!

As in most sectors, even the Fitness market is affected by the changes caused by the Internet and social media. For all businesses in the fitness sector, from studios to retailers for equipment and food, new ways of interacting and communicating with their target group create lots of potential to grow, to improve and to understand the customers’ needs.

Twingly CEO Peter Bláha, himself a big and active fan of sports and fitness, and Twingly CMO Anton Johansson, introduced the audience during a presentation to what social media can do for their fitness-related business. They explained the differences between Facebook fans – which often already are customers – and Twitter followers as well as blog readers who might act as great multiplicators, give feedback, discuss issues and could become potential customers in the future. And of course they highlighted how Twingly’s eTrade and Blogwatch solution are a great tools to connect fitness-related businesses and websites to the blogosphere.

Peter FF tal3And since we released our Twingly Report Fitness right in time for the festival, Peter and Anton had proof enough to show how big the fitness blogosphere in Sweden actually is, and how much impact it can have on brands and companies. The two brought about 50 printed reports to their presentation, which didn’t last long since apparently everybody in the audience wanted to get hold of a copy.

Speaking about the report: It got some great response from many fitness bloggers. Here is a list of posts from the past days referring to it:

http://erdoderdo.com/2012/12/07/mest-lankade-fitnessbloggarna-enligt-twingly-report-och-jag-ar-med
http://blogg.loppi.se/linda/2012/12/07/pa-24-e-plats
http://emliscious.blogspot.se/2012/12/en-av-sveriges-25-maktigaste.html
http://sparkibaken.se/tag/twingly
http://trendotraning.se/2012/12/07/1777846
http://www.finest.se/userBlog/entry.php?uid=31205&beid=2300384
http://blogg.piggelina.se/2012/12/sveriges-mktigaste-trningsbloggar
http://uppochhoppa.se/2012/12/07/sveriges-maktigaste-traningsbloggar
http://blogg.veckorevyn.com/ptfia/2012/12/07/stolthet
http://fitnessochhalsa.blogspot.se/2012/12/lankkarlek.html

It’s great to see so many bloggers and fitness-oriented people engaging with our report, both online and at the Fitness Festival in Gothenburg.

In case you haven’t seen the report yet, you can get it here as bilingual PDF. And if you wonder anything about how Twingly can help your business to become more engaged with bloggers from around the web, drop us a line. We love to hear from you: info@twingly.com.

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