Month: November 2012

CDON Group partners with Twingly

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Today we are excited to announce the latest business that makes use of our eTrade solution: CDON Group, one of the leading e-commerce companies in the Nordic countries, operating a host of renowned, successful online shops.

One of CDON’s brands, Nelly.com, is already integrated with Twingly since the beginning of 2012. With the new partnership, the company has decided to use eTrade for all of its e-commerce brands. To begin with, CDON, Gymgrossisten and Lekmer will be connecting with blogs through Twingly, with more sites to follow.

Twingly integration on gymgrossisten.se
Twingly integration on gymgrossisten.se

Thanks to eTrade, product pages on CDON’s shops will include links to blog posts containing additional product information, offering potential customers added value. Bloggers need to link to the specific product page in order to have their post appearing there, sending potential customers to the shop as well as improving search engine visibility.

Gymgrossisten is integrated with Twingly as of today, the other sites will follow within the next weeks.

If you want to learn more about eTrade, you find more information here.

Join the leading blog data company in Europe

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Do you enjoying working at a young, dynamic web company with a great culture and spirit? A company where you get lots of freedom and room to develop? A company where you can be creative and really take initiative? Then you should read on and get in touch with us!

We’d love you to join Twingly, the leading blog data company in Europe.

Twingly is currently looking for driven, enthusiastic Account Managers who want to help us grow even bigger and provide even more Swedish and international companies and organisations with excellent insights into the blogosphere.

As an Account Manager at Twingly you help existing and future clients to increase their knowledge about the latest trends in the blogosphere and to connect with blogs. We offer a variety of cutting-edge services and tools for smaller and bigger, national and international businesses that are of high value to every organisation that wants to benefit from blogs and leverage blogs as a major part of Social Media.

Some of the companies currently working with us are Dagens Nyheter, Svenska Dagbladet, Nelly, Stadium, Halens, Lindex and more. Even though our main focus is on the Nordics, we are also targeting other markets. Overall, we have clients in 15 different countries.

As an Account Manager at Twingly, you work closely with our existing client base as well as with helping more companies from the e-commerce and media industry to implement Twingly services. In addition, you collect feedback from clients for future product development, make sure new clients can get started with their Twingly services and improve and update product and sales material.

The ideal person we are looking for:

– Is driven, high-performing and result-oriented.
– Loves to create great client relations.
– Has at least 1 to 2 years of experience within sales or account management.
– Is interested in account management and has a desire to grow in that area.
– Is structured, takes responsibility and enjoys working in a team.
– Is likely between 20 and 30 years old, post-secondary education is a plus.
– We offer a great place to work and a competitive base salary with a realistic budget, an excellent commission system as well as bonus.

You will be working at our headquarter in central Linköping.

If you think you and Twingly are a perfect match, don’t wait contacting us. Interviews are being conducted on an ongoing basis.

Send your application including your CV to Peter Bláha (jobs@twingly.com). If you have questions, don’t hesitate to call Peter at 0733-707773.

Twingly TV/radio report: Public broadcasting gets linked the most from blogs

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There is lots of talk about the so called “second screen” these days, meaning that viewers of live TV use their smartphones and tablets for interacting with other people watching the same show or movie, via Twitter, Facebook or dedicated second screen apps.

People want to engage with the content they consume, and they want to tell others about it. Thus, it is no surprise that many blog posts discuss current or upcoming TV shows, and often in a more comprehensive way than what’s possible in 140 characters.

For us at Twingly that was reason enough to analyse which of the websites and TV stations are being linked to from blogs the most. We published the results as a PDF report last week. For everybody who doesn’t understand the Swedish language, here is a summary of the results:

During the last 4 month, we found 18.000 links from blogs to Swedish TV and radio websites, with Public broadcasting service being the clear winner in regards to engaging the blogosphere.

81 percent of all links to the websites of Swedish TV channels referred to the Swedish public broadcasting TV SVT, with privately run free TV station TV4 capturing 9 percent of the links from blogs. SVT’s coverage from the Olympic Games in London turned out to be the most engaging TV content in the blogosphere during the past 4 month.

Even when looking at the various video-on-demand services available in Sweden run by TV stations and dedicated video services, SVT gets the lion’s share of the links with svtplay.se (54 percent), with tv4play.se coming second (31 percent). Newly launched Netflix hasn’t gotten too much of the Swedish blogosphere’s attention yet, although that might change in the future.

Among links to Swedish radio stations, an impressive 99 percent go to sverigesradio.se, the website of the Swedish public broadcasting radio.

We also had a look at the websites of international TV stations and how much their content is being discussed in the global blogosphere. With 66.147 links from blogs in the past 4 month, BCC.com ranks highest among the major TV stations, followed by CNN.com with 55.896 links and foxnews.com with 17.118.

If you want to see a detailed visual ranking for the different categories we examined, have a look at the 8 page report (PDF).