What Twingly can do for your business

When Twingly first launched in 2006, we provided users with a great way to search through the global blogosphere. Over the years we’ve added a variety of products and services targeted at businesses, to make use of the vast blog data that we are indexing permanently, and to enable companies to get insights into the blogosphere, to understand what bloggers are writing about, and to identify trends as they evolve.

Recently we’ve launched a new homepage to give you a better overview about our different services and products. But since we haven’t published a complete list of what Twingly can do for your business in a blog post and lots of things have changed since the early days, here’s a compact overview about our services, categorized by your industry:

How Twingly helps news & media sites

For news and media sites, opening up to the blogosphere has at least two major advantages. By linking to blog posts, media outlets can offer their readers additional information, opinions and point of views from bloggers around the country or even the world. Second, by encouraging bloggers to link to news sites, online newspapers receive additional traffic and benefit from improved search engine rankings.

Twingly has 2 solutions to help news & media sites to accomplish this:

Blogstream: Media sites can embed our Blogstream widget on their pages, showing incoming links from the blogosphere. It’s added value for the readers, and it gives bloggers a clear reason to engage with the content and link to it, because they want to be shown inside the widget, which sends traffic back to them. Read more about Blogstream, and find some examples here.

Blogwatch: The Blogwatch widget is similar to Blogstream, but with the difference that it doesn’t show content with incoming links, but content based on specific, pre-defined keywords. It’s a great way for news & media sites to add additional, relevant content from external sites by linking to it. Read more about Blogwatch and find some examples here.

In case you want to learn more about Blogstream and Blogwatch and how it can help you, we’d love to hear from you.

How Twingly helps e-commerce sites

What’s one of the major ways e-commerce sites can attract new customers without the need of high marketing investments? By giving bloggers who write about products a good reason to link to specific product pages on shopping sites. Twingly has the tools for that!

eTrade: This is our version of Blogstream especially made for e-commerce sites. By embedding the eTrade widget on product pages, every time a blogger links to this specific product page, the link is shown within the widget. Because of that, bloggers really have a reason to link as much as possible to a specific e-commerce site, sending lots of potential new customers. More on eTrade.

Blogwatch: Of course, our Blogwatch widget isn’t only suited for news & media sites. If you run an e-commerce site and want to give your existing and future customers additional context on the products and services sold, why not link to relevant blog posts from across the web? Th Blogwatch widget enables you to do exactly that. Read more about Blogwatch

In case you want to learn more about eTrade and Blogwatch and how it can help you, we’d love to hear from you.

How Twingly helps media monitoring companies

For media monitoring companies, data is what powers them. Lots of data. Fortunately, Twingly can provide you with exactly that: data from the international blogosphere. With Twingly, your monitoring service can get access to over 54 million blogs in 30 languages, easily and conveniently through our API, as a monthly subscription without any hidden fees, all tech support included.

We offer three different data API’s:

Livefeed: Customers get all complete blog data in real time.
Analytics: Commercial search of our blog search engine on Twingly.com/search
RSS-feed: RSS-feed for commercial use

In case you want to try one of those API services, we offer a 2-week free trial period. For more information, have a look at this extensive FAQ for our API services. And don’t hesitate to get in touch with us for all questions and inquiries.

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