Twingly Team Interviews: “Twingly’s client list says a lot about the quality of its products”

It has been a while since we published our last Twingly Team interview. Time to pick that little tradition of ours up again. This time we asked a couple of questions to Lorina Eldib, who recently joined Twingly as account manager. She explains what drives her motivation, which kind of blogs she reads and how she plans to incentivize her colleagues to give their best at work.

Hi! Please introduce yourself to the readers.
My name is Lorina, I am 27 years old, living in the Swedish town of Norrköping, about 160 km south of Stockholm, and I recently joined Twingly as account manager. After school I learned to become a florist, but rather quickly ended up working with sales instead of flowers. First within the event sector where I became project manager and was in charge of 12 sales people, then at a company offering survey and analytics services. I was the accout manager for about 100 clients, from small-sized companies to big corporations such as Volvo.

Lorina and her daughter

…and then you heard that Twingly had a vacancy?
Exactly. My old boss pointed me to the open position at Twingly, which sounded like it would suit me perfectly. He knows Twingly’s recently appointed CEO Peter Bláha so after I told him that I was interested, he let Peter know. Peter called me and asked me to send my CV. And here I am.

What was it that made you curious about Twingly?
Exciting clients from many different sectors. As an account manager it’s always fun to deal with renowned companies and brands, and it says a lot about the quality of the products Twingly offers.

If you could chose, do you prefer to work with a hundred different clients at once or rather with a smaller number?
I think for an account manger it’s desirable to work with a limited number of clients which you really can focus your attention on.

How familiar are you with the blogosphere?
I’m not a blogger myself but since I love to bake together with my daughter I read a couple of baking blogs to find inspiration and to understand whether the ingredients and tools I plan to buy are of high quality. I usually purchase these online which means that I can’t touch them. Bloggers help me to ensure to have a great baking experience and to create delicious pastries.

Which are your favourite baking blogs?
Passion 4 baking and sotasaker.com (unfortunately not available in English).

I’ve seen you carrying an iPhone around. What are your favourite apps that you really don’t want to be without anymore?
Runkeeper, Facebook, LinkedIn, SEB, Spotify, Twitter, Säljstöd (Salesforce).

How do you use that sales app?
Considering that I don’t have the world’s best memory it helps me to get immediate access to all the client information when I need it – even when working remotely.

Does that happen often?
Yeah quite often. I work from the train, from the bus, sometimes from home…

What’s your personal career goal at Twingly?
Like any passionate and ambitious sales person I want to be at the top of the internal sales ranking. Furthermore I’m looking forward working internationally as well as coaching new sales personnel.

Can you colleagues expect to be surprised with baked goods when reaching their targets?
There is a chance ; )

But if the Twingly team from now on will be supplied with cookies and cake on a regular basis, maybe you should introduce a weekly gym day as well…
Well, we have Peter as our personal trainer. He’s still pretty much into Rugby and tries to get us excited about the sport, too.

Twingly currently has more sales vacancies. Do you think people need to have a strong web background to be able to become great account managers at Twingly?
I don’t think so. Most of the things you can learn “on the job”. But of course it can be an advantage to already know the industry.

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