Både serverflytten och det nya utseendet är första initiativen för att skapa Sveriges bästa mötesplats för bloggare och bloggläsare.
Vad händer kring Bloggportalen under 2012?
För att skapa den bästa ingången till den svenska bloggosfären, kommer vi ge mer plats åt bloggare på förstasidan och kategorisidorna. Det är väldigt bra att ha tillgång till listor på mest bloggade nyheter, men vi tänker att på Bloggportalen ska bloggarna trots allt stå i centrum.
Vi kommer att skapa ett nyhetsbrev för de bloggare som finns registrerade på Bloggportalen och vi kommer att återuppliva Bloggvärldsbloggen där Anton Johansson (dvs jag =) ska blogga om allt som har med bloggande att göra. Jag har genom Twinglys och mina egna bloggar bevakat den svenska blogosfären och mediebranschen sedan jag vet inte hur länge och det ska bli roligt att få ta hand om Bloggvärldsbloggen.
I Twinglys kommande Bloggrapport för 2012 kommer vi även att inkludera resultatet av en undersökning som vi skickar ut till bloggare som registrerat sig på Bloggportalen. Det kommer vara frågor om hur, varför och när vi bloggar. Är det någon särskild fråga ni vill ha med i undersökningen är det bara att höra av sig i kommentarerna nedan eller på Twitter!
In December we announced our acquisition of Bloggportalen from Aftonbladet. Today we’re proud to tell you that we’ve moved Bloggportalen to our own servers and that the site now has a new look and feel.
The move to our servers and the redesign is the first step towards making Bloggportalen to the best meeting point for bloggers and blog readers in Sweden.
What’s happening around Bloggportalen during 2012?
To create the best entrance to the Swedish blogosphere, we’ll provide more space for bloggers on the frontpage and the category pages. An overview of the most blogged news articles is great as well but we think that the blogs should be in focus on Bloggportalen.
We will also start to send a newsletter to the registered bloggers at Bloggportalen and restart the Bloggvärldsbloggen where Anton Johansson (yes, that’s me!) will blog about all things related to blogging. I have been writing about the blogosphere and the media industry for years both for Twingly and on my personal blogs and I’m looking forward continue doing so in Bloggvärldsbloggen.
On the upcoming Twingly Blog Report for 2012 we will also include the results of a survey we will send out the registered bloggers at Bloggportalen. The survey will have questions about how, when and why we’re blogging. Is it any particular question you want us to have in the survey, let us know in the comments or tell us on Twitter!
We are always very happy when we can announce another e-commerce partner that connects with the blogosphere with the help of Twingly. Only a few days ago we could welcome Yves Rocher to the Twingly family, and today Nelly.com is joining us with its integration of the Twingly widget.
The integration of Twingly means that on each and every product page on Nelly.com, fashion shoppers can immediately see what bloggers have written about the specific piece of clothing (like here for example, in Swedish). They can click on the links to the blog to read the full post. For bloggers this is a great way of getting additional visitors by covering a product on Nelly.com, linking to it and pinging us. Instead of pinging us, bloggers can also add the link to their blog posts directly inside the widget on the product page.
Fashion blogs represent a significant chunk of the whole blogosphere, and fashion bloggers passionately and regularly write about clothes they love. Online fashion stores using our solution can leverage the power, expertise and feedback from the blogosphere and add value to their offerings.
Der Tatort ist die in der deutschen Twittersphäre am meisten und intensivsten diskutierte Fernsehsendung. Stefanie Aßmann und Nicole Greiner haben vor einiger Zeit in einem Blog damit begonnen, die Twitter-Resonanz auf einzelne Episoden auszuwerten und zu analysieren. Im Interview erzählt Stefanie, wie es dazu kam, was twitternde Tatort-Fans bewegt und was als nächstes kommen könnte.
Wer bist du wieso bewegt dich das Thema Social-Media-Monitoring?
Meine Name ist Stefanie Aßmann, bei Twitter @miss_assmann. Ich arbeite bei VICO Research & Consulting als Consultant und beschäftige mich dort beruflich mit dem Thema Monitoring und Social Media. Vor zwei Jahren habe ich mich im Rahmen meiner Masterarbeit das erste Mal mit Social Media Monitoring auseinander gesetzt. Damals gab es nur wenig Literatur zum Thema. Für mich war das ein Grund, dies zu ändern und das Blog zum Thema ins Leben zu rufen. Außerdem finde ich es sehr spannend, wie die Nutzer online über Produkte und Marken diskutieren. Analysen zur Social Media Kommunikation ergeben immer sehr interessante Erkenntnisse.
Du befasst dich seit einiger Zeit damit, die Twitter-Reaktionen zum Tatort zu analysieren. Wie kam es dazu?
Wir haben auf der Arbeit montags über den Tatort gesprochen und uns darüber unterhalten, wie viele Leute doch auf Twitter darüber diskutieren. Da kam uns die Idee, das es lustig wäre, den Tatort anhand von Tweets nachzuerzählen. Mit Nicole habe ich die Idee einige Zeit später wieder aufgegriffen. Leider schaffen wir es zeitlich nur selten, den Tatort zu analysieren.
Wieso sorgt gerade der Tatort für ein derartig großes Echo bei Twitter?
Das ist eine gute Frage und ein gutes Thema für eine Analyse. In meinem Freundeskreis schauen sehr viele Leute sonntags Tatort. Da viele Freunde der Social-Media-Welt beim Fernsehen das Smartphone nicht aus der Hand legen können, haben sie wohl angefangen, den Tatort zu kommentieren. Das Ganze hat sich irgendwann verselbstständigt. In meiner Timeline ist mir der Tatort jedenfalls als erstes TV Format aufgefallen.
Welche Tools und Verfahren verwendest du für deine Analyse?
Angefangen haben wir mit der Twitter-Suche. Zwischendurch habe ich auch das Tool von VICO eingesetzt, um eine Tag Cloud zu erstellen. Anja von Twingly war nun so nett und hat mir ein Liveboard zum Tatort eingerichtet. Damit erhält man einen guten Überblick, wie viele User zu welchen Schlagworten zum Tatort twittern. Um die Tweets zu sammeln, nutzen wir aktuell die Twittersuche und Live von Twingly. Ideen für weitere Analysen habe ich genug. Mir fehlt nur die Zeit für die Umsetzung.
Welche Folge war bisher die mit den insgesamt positivsten Twitter-Kritiken und welche die mit den negativsten?
Da wir nicht jeden Tatort analysieren, kann ich das gar nicht so genau sagen. Oft ist die Twitter-Tatort-Gemeinde zwiegespalten. Gerade der Tatort von Justus von Dohnanyi hat für viel Gesprächsstoff bei Twitter gesorgt. Entweder wurde der Tatort als Meisterstück gelobt, oder er wurde verrissen. Prinzipiell kann man auch sagen, dass bei manchen Tatorten der eigentlich Inhalt bei Twitter gar keine Rolle spielt. Manchmal sind gewisse Details im Tatort spannender als die Handlung selbst. Gerade wenn bestimmte Details im Film nicht logisch sind, wird gerne gemeckert.
Glaubst du, der Tatort wird immer eher eine Ausnahme bleiben, was das Social-Web-Engagement der Nutzer angeht? Oder werden künftig viele weitere Sendungen ähnlich viel Resonanz in den Social-Media-Kanälen erhalten?
Der Tatort war die erste Sendung mit so viel Resonanz bei Twitter. Mittlerweile wird alles mögliche – bespielsweise “Bauer sucht Frau” oder “The Voice of Germany” – bei Twitter diskutiert. In meinen Augen birgt Twitter bei der Analyse von TV-Formaten noch sehr viel Potential. Anbieter wie Couchfunk haben schon erkannt, dass man das klassische Fernsehen mit der Internetnutzung verknüpfen sollte.
Denkst du darüber nach, deine Analysen auf andere Sendungen auszuweiten?
Ja, da denke ich schon länger drüber nach. Allerdings habe ich noch kein Format gefunden, dass mich inhaltlich auch so interessiert. Mich würden hier generell amerikanische Serien reizen. Dort werden die verschiedenen Social-Media-Kanäle bereits jetzt schon verstärkt von den Sendern eingesetzt.
The German crime drama series Tatort (German for “crime scene”) is the most discussed TV show among Twitter users in Germany. A while ago Stefanie Assmann and Nicole Greiner started to analyse the Twitter feedback on a couple of episodes. In our interview, Stefanie explains how that happened, what it is that gets the tweeting audience excited as well as what the next step could look like.
Tell us a bit about you.
My name is Stefanie Assmann, @miss_assmann on Twitter. I’m working as a consultant at Vico Research, a German full-service agency for social media, dealing mainly with monitoring and social media. About two years ago I learned about social media monitoring for the first time while writing my Master thesis. Back then there wasn’t too much literature on that topic, which made me eventually launch a blog about it. It’s fascinating to see how users discuss brands and products. Analysing their comments always leads to interesting insights.
You have started to look closer at what Twitter users say about Tatort episodes and to publish the results on your blog. Why?
On Mondays at the office we usually discuss the latest episode of Tatort (which is always broadcasted on Sunday evenings), and we found it impressive how many people were doing the same on Twitter during the show. Nicole and I thought it might be fun to use those tweets by people watching Tatort to re-tell the story of the episode. Eventually, that led to a couple of blog posts where we evaluated the Tatort-buzz on Twitter. Unfortunately, we don’t have the time to do that regularly.
Why is Tatort the single regular TV show in Germany getting that much attention on Twitter?
Good question and food for another analysis. Many of my friends usually watch Tatort on Sunday evenings. It’s quite a popular series. And as it is the case for many social media enthusiasts, they can’t stop using their smartphone, even while doing something else like watching TV. So they started to tweet about Tatort. Now that has become some kind of “tradition” on Twitter. I remember that Tatort was the first TV show that appeared in my Twitter timeline.
Which tools do you use for your analysis?
We started with the Twitter search, and we also used a tool from VICO, my employer, to create a tag cloud. Recently Twingly was so kind to provide us with a Liveboard that helps to get a quick overview about the amount and type of Tatort tweets.
Are there any typical patterns or reactions that you observe?
Since we don’t cover each Tatort episode it’s a bit hard to say. But my impression is that usually the feedback is rather varied, with both positive and negative comments. So some people love an episode while others hate it. Often, the actual plot isn’t what engages users in the online discussion. Instead it’s specific details that make people tweet. If the audience perceives a detail as unrealistic or absurd, that would usually lead to a lot of complaining on Twitter.
You think Tatort will be an exception regarding its Twitter buzz, or will other German TV shows become equally popular on Twitter?
Tatort was definitely the first show in Germany to create this kind of engagement among Twitter users. But nowadays there are other TV shows as well that get lots of tweets. I think there is a lot of potential in “social tv”, and specific web services are popping up to build on that and to connect traditional TV with the web.
Do you plan to extend your analysis to other shows?
I would love to, but I have yet to find a show which excites me enough to invest the time. A US show would be fun, since there the stations themselves already actively use social media.
Yves Rocher has recently started to use the Twinly Blogstream widget to show incoming links from blogs to its product pages in the four Nordic countries. We are excited to have this renowned global cosmetics and beauty brand as a partner! Curious to get to know more about the role that blogs and social media play for the company, we spoke to Maiju Romppanen, project manager for social media at Yves Rocher.
You have recently added Twingly to your online shop’s product pages. Tell us what you hope to achieve with showing which blogs have linked to your product pages.
To show links on the product pages is part of our SEO strategy. We hope to attract more links from bloggers when we link back to their blogs. We constantly strive to create interesting content to our product pages. A blog post could give some added value and it can often be the first step to try a new product. Many of the bloggers today have a strong influence on their readers.
What kind of importance does the blogosphere have for Yves Rocher?
Beauty is a hot topic in blogs. Majority of the blogosphere is touching either fashion or beauty. There is no question that being visible is important for any cosmetics brand. By being visible in blogosphere we are able to reach a target group of young females who are interested in beauty. Also, we get in contact with top influencers.
Apart from the Twingly widget – which other activities have you done in the past involving bloggers?
During the fall 2011 we launched a major campaign, The Waterproof Challenge, which involved the most prominent bloggers from each Nordic country. The campaign allowed users to test waterproof make up in a new, engaging and fun way with the help of some of the most popular bloggers in the Nordic countries. We believe that bloggers played a crucial role in this campaign. They are often role models for other girls and they give more credibility compared to traditional marketing methods. Another ongoing activity is the Yves Rocher Review project which involves selected bloggers who has a chance to test Yves Rocher products and review them in their blogs. It is important that the blogger can relate to Yves Rocher’s values and be a good ambassador of the brand.
When opening up to the blogosphere, that means becoming transparent and highlighting both positive feedback but also criticism. How do you prepare for that?
It is important for us to know what our customers think about our brand and products. That is why we are auditing, following and listening what is said and written about us in the social media. To be able to meet our customer’s questions, opinions and even criticism we have created internal processes to manage this effectively. Our goal is to be as transparent as possible towards our customers regarding information and ingredients. Transparency leads to credibility.
Which other social media channels do you use to reach your target group and which are the most important or effective ones?
The most important social media channel for us is definitely Facebook. It allows us to have a conversation with our customers in a totally new way. Today there are almost 300 000 people who are following Yves Rocher brand on Facebook globally. The Nordic Facebook pages were launched pretty recently, so we still have much more to do. However, we can already now see positive results from using social media as a media tool especially when it comes to conversion, viral effects and reaching a new target group.
The Twingly integration is available on your websites in Sweden, Norway, Denmark and Finland. Do you notice any significant differences between each country’s blogosphere?
The Swedish blogosphere is definitely more developed and larger in terms of the amount of bloggers compared to the other Nordic countries. We can also find more niched blogs in Sweden which is probably the result of the variety and the popularity of blogging in Sweden. However, we can see the same trend in the other Nordic countries that blogging is gaining popularity and interesting blogs are popping up continuously. One thing that for sure is common in all countries is that young girls are dominating!
Yves Rocher is a French company. How closely to you work together with the headquarter in France?
We get a lot of support from the French headquarters and many of the actions are synchronized all over the world. We meet our international colleagues regularly to change experiences and best practices, which is very helpful even though markets often have their differences.
Happy New Year to all of you! We hope that you are as excited as we to see what 2012 will have in store. If the upcoming next months will only be half as eventful as 2011, there really won’t be a shortage of news! Let’s do a quick recap about what happened during the past year at and around Twingly.
We started the year with preparations of all the good things to come, with introducing a few websites within the public service and public sector that use Twingly as well as with a comprehensive overview about media monitoring companies from around the world that have partnered up with us (part 1, part 2).
We were happy to announce CisionWire as new Twingly partner. We also launched a new version of Twingly Channels that focused on group communication and microblogging. And journalisten.no, a Norwegian website covering the media industry, described how blogs have gained power in Sweden, mentioning Twingly as one of the reasons that supported this development.
Two trainees started to work at the Twingly office in Linköping, Charlotta Baltazar and Peter Lindblom. It was great to have both aboard during the two month they were staying with us. Meanwhile here in the blog, we published interviews showing how much e-commerce sites can benefit from the Twingly solutions.
Since April, the two largest e-commerce sites for books in Sweden, Adlibris and Bokus, are using Twingly Blogstream on their websites. It was great to see that kind of connection between the blogosphere and booksphere – and it still is! Another thing that made us happy were the great articles about Twingly by Thomas Dahlquist, Internetworld Sweden and The Next Web. And for all conference goers we posted this handy list of major tech and social media events in Europe.
As every year in May, we celebrated our birthday. This time it was the 5th – for an Internet startup that’s a very special number, which we honoured with an amazing party. Check out the photos here. We also traveled to the Next conference in Berlin, Europe’s new startup hotspot.
Beauty Planet, a leading Swedish online store for perfume, makeup, skin care and hair care, launched its Twingly integration, and we gave an overview about the APIs Twingly offers to media monitoring businesses.
We co-organized the TEDxAlmedalen 2011 event at the Swedish island of Gotland. Twingly was also part of the jury for the “Almedalens blogger of the year” award. Lena Lid Falkman won the price for her blog coverage of Almedalen Week, an important forum in Swedish politics.
For the third year in a row, we sponsored the Sweden Social Web Camp unconference and attended the popular event to mingle, discuss and be inspired. Meanwhile, the Swedish business website affarsliv.com published an interview with Twingly CEO Martin Källström, and we highlighted the top 7 most beautiful integrations of Twingly Blogstream.
The number of Twingly partners grew again by 3, and with the Cathedral of Lund we could welcome the first church to the Twingly family. Apart from that, we released a ranking (in Swedish) listing the 10 Swedish publishing houses that are getting the most links from bloggers.
At least in Sweden, the mobile app of the year 2011 was the Wordfeud, a scrabble-like game for iOS and Android. To help Wordfeud addicts to win and to animate them to donate some money to Doctors without Borders, we launched a little web app called Wordfeusk. And while Wordfeusk was hit by a lot of traffic, two members of the Twingly team attended conferences in October: Anja was at the Research & Results in Munich and Kristoffer went to London to visit the FOWA conference. You can read about his experience here.
November was a big month: We rolled out a new front page, launched Twingly Insight – blog analytics for professionals as well as a Wiki for German Social Media Monitoring Tools and announced that we together with Greenhill Relations will hold courses on how to do a blog analysis. We also supported Pay a Blogger day on November 29th and got some love by the SIME conference in Stockholm that used Twingly Live during the event. Media attention wasn’t bad either, with among others dagensmedia.se and feber.se covering our news. Also in November, Twingly was chosen by Internetworld as one of Sweden’s 100 best websites. And our partner Halens even won the prize as Sweden’s best website!
The time before Christmas is the best to do something good for others that are in need, which is why we encouraged you to help UNICEF help children around the world. We also welcomed another e-commerce partner (Ginza) and introduced you to two Swedish municipalities that connect to the blogosphere via Twingly. Last but not least, we announced that we acquired Bloggportalen.se from Aftonbladet, one of the largest newspaper brands in the Nordic region.
Thank you for a great year!