We frequently write about the Twingly Blogstream service that we offer to our enterprise partners, but there is another slightly different widget solution for partners that we haven’t been highlighting that often: Twingly Blogwatch.
Blogstream is for all sites that want to show incoming blog links. Blogwatch is also a widget that partners embed into their sites, but it’s not necessarily showing links to the partner’s website. Instead, the Blogwatch widget shows blog entries that contain specific search keywords. Those can be combined with links to specific URLs, but the main purpose is to highlight blog posts that mention specific keywords. Site owners can customize the widget and choose to moderate the blog posts mentioned.
Thus, Blogwatch is a perfect tool for sites that deal with a broader topic and that want to show their visitors what the blogosphere is saying about this topic – even if they don’t link to a specific website.
Let’s show you the Blogwatch widget in action:
Stena Line, one of the world’s leading ferry companies, uses Twingly Blogwatch to show blog posts about its destinations (example):
Stockholmsmässan is a leading organiser of meetings and public fairs. They run a host of websites for their different fairs and offer visitors additional context about those fairs with the help of Blogwatch (example):
The Swedish city of Borås has implemented Blogwatch to help citizen understand what relevant topics about Borås are being discussed in the blogosphere (example):
The Swedish Society for Nature Conservation is transparent about what bloggers are writing about them (example):
Even the Stockholm City Mission has decided to use Blogwatch to support transparency (example):