We frequently write about the Twingly Blogstream service that we offer to our enterprise partners, but there is another slightly different widget solution for partners that we haven’t been highlighting that often: Twingly Blogwatch.
Blogstream is for all sites that want to show incoming blog links. Blogwatch is also a widget that partners embed into their sites, but it’s not necessarily showing links to the partner’s website. Instead, the Blogwatch widget shows blog entries that contain specific search keywords. Those can be combined with links to specific URLs, but the main purpose is to highlight blog posts that mention specific keywords. Site owners can customize the widget and choose to moderate the blog posts mentioned.
Thus, Blogwatch is a perfect tool for sites that deal with a broader topic and that want to show their visitors what the blogosphere is saying about this topic – even if they don’t link to a specific website.
Let’s show you the Blogwatch widget in action:
Stena Line, one of the world’s leading ferry companies, uses Twingly Blogwatch to show blog posts about its destinations (example):
Stockholmsmässan is a leading organiser of meetings and public fairs. They run a host of websites for their different fairs and offer visitors additional context about those fairs with the help of Blogwatch (example):
The Swedish city of Borås has implemented Blogwatch to help citizen understand what relevant topics about Borås are being discussed in the blogosphere (example):
The Swedish Society for Nature Conservation is transparent about what bloggers are writing about them (example):
Even the Stockholm City Mission has decided to use Blogwatch to support transparency (example):
For the third time in a row we’re going to Sweden Social Web Camp as attendees and sponsors. Since the first Sweden Social Web Camp was held in 2009, we’ve been there every year to talk to the sheep, discuss the social web, having loads of fun and get to know wonderful friends. It’s been fantastic!
In 2009 it was at SSWC that we first presented Twingly Channels (back then known as Project Shinobi) to anyone outside the office with one of the most crowded sessions ever (might be because of the 600+ beers that we sponsored with, but who knows!).
Last year Martin built Twingly Liveboard during his vacation to be able to present and sponsor SSWC with the very first Liveboard for the hashtag #SSWC. This year we haven’t anything new to release (promise) but we’ll be there to chitchat, discuss and enjoy some great moments together with our friends from the social web scene of Sweden.
For everybody working with marketing, brands and communication, it might be a good idea to occasionally check what’s being said about your products/services/brands in the blogosphere.
In an older blog post we explained how you can set up a handy system with Twingly to monitor the social web. What we didn’t go into detail back then were the advanced search methods you can apply to improve and finetune your search results. Today we want to show you exactly that.
Let’s imagine you are in charge for the marketing of a specific product and you want to get an overview about what bloggers write about that product.
The first step is of course to head to http://www.twingly.com/search, to enter the name of your product (if it consist of several words, put them in brackets) and to press the “Search” button. The result is a list of all blog posts from the Twingly index that contain the name of your product. We provide you with several filters to sort the results, e.g. by date or number of incoming links, time period or language.
Now let’s say you want to get a more detailed impression about who is writing what. Enter our advanced search, which you can access through the link on the right side of the search bar, or directly by opening http://www.twingly.com/advanced_search.
The advanced search gives you a couple of specific filters which you can apply in advance, before you search, to narrow down the results. You can include and exclude words in your search, only search within specific blogs (for example only in “mashable.com”) or search for all blog posts that link to a specific URL on your website (like a campaign page).
Depending on what you are looking for, the advanced search might give you a better picture of your product’s image and reputation among (specific) bloggers.
But that’s not everything the Twingly Blog Search can do for you.
By adding additional commands to your search query, you can go even more into detail and customize your search (actually, the advanced search described above is simply adding some of those commands automatically).
Here are some search commands that you might find useful for your own brand/product searches. You can always combine them with one or several search terms, like the name of your product/brand.
link:yourwebsite.com search for any blog post that links to any page on yourwebsite.com
link:yourwebsite.com,yourcompetitor.com search for any blog post that links to both your website and the one of your competitor
link:yourwebsite.com|yourcompetitor.com search for any blog post that links to either your website or the one of your competitor
site:randomwebsite.com search for blog posts on a specific domain
site:randomwebsite.com|otherwebsite.com search for blog posts on two specific domains
start-date:2011-02-14 end-date: 2011-07-13 search only for blog posts within a specific time range
We hope this helps you to understand where your brand/product stands among bloggers. But keep in mind: The more you narrow down your search, the less results you will get.