Photos from Twingly’s 5-year birthday party

On Thursday evening, we celebrated our 5th birthday with a huge party at Folkets Park, a cozy outdoor location close to the Twingly headquarter.

We invited everybody who works or has been working with us, our partners, friends and biggest supporters, and had great a afternoon and evening with Sweden’s finest speakers from the blog and Twitter world, good music, delicious food and drinks and of course the traditional Twingly favicon-cake.

We loved that you all came and celebrated this special day with us! Hope you enjoyed it as much as we did!

Check out those photos from last night:

Preparations before everybody arrived (Photo credit: Flickr/mirjoran, CC BY 2.0)
For the thirsty people
Mingle before the speakers got started (Photo credit: Flickr/anderssporring, CC BY-NC-SA 2.0)
Emanuel Karlsten, Sandra Jakob, Björn Jeffery and Joakim Jardenberg on stage (Photo credit: Flickr/anderssporring, CC BY-NC-SA 2.0)
Listening to the speakers
The Twingly team on stage
Twingly CEO Martin quoting Einstein: "Don't try to create success, create value" (Photo credit: Flickr/mirjoran, CC BY 2.0)
Kristoffer, Charlotta, Martin and Anja from Twingly, obviously in a good mood
People get hungry when having a good time
Rare occasion: Nobody is holding a smartphone, twittering (the hashtag was #twingly5)
It didn't take too long until both huge and very heavy favicon-cakes were gone!
Twingly-Anton in his very typical pose
Despite the sun not shining it wasn't too cold so we could celebrate outside
If you are awesome you should really talk to us!

Here is a video as well in which #twingly5 moderator Joakim Jardenberg interviews some guests and Twingly founder Martin Källström (in Swedish).

More photos here and here.

The #NEXT11 in Twitter numbers

As we mentioned a few days ago, Anton and Anja from the Twingly crew have travelled to Berlin this week to attend the Next Conference 2011. While they aren’t back at the Twingly headquarter yet, we thought we should have a look at the Twitter stats surrounding the event, since we monitored it with our Twingly Liveboard service.

Liveboard is a feature that visualizes the buzz about trends on Twitter. It’s HTML5 based and works with any state of the art browser powered by the WebKit engine, like Chrome and Safari, as well as with Firefox 4, Firefox 3.6, Internet Explorer 9 and Opera.

Here is the link to the Next11 Liveboard showing metrics and stats about the amount of Twitter buzz the two-day-conference got. Everything you see is monitored and presented in real time (here is a screenshot that we took the day before Next11 kicking off).

Let’s summarize the key figures:
Overall number of tweets containing the “next11” keyword: more than 11.000
Tweets about next11 during the time of the conference: almost 9.000
Number of different users tweeting about next11: more than 3000
Number of unique hashtags in tweets mentioning next11: 1200
Number of unique links in tweets mentioning next11: almost 3000

Top 5 Twitter users mentioned in tweets with “next11” hashtag:

Top 5 Twitter users with most tweets about next11:

Top 5 most used hashtags

Overall, the first conference day on Tuesday led to more tweets than the second one.

Head to our Liveboard for Next11 to see all this in a visually very appealing way, or go the realtime stream of next11-related tweets which actually is still flowing. You can create such a stream yourself, just go to

In case you would like to have a Liveboard for your own event to either simply spread the link online or to show it on a big screen at your event location, please send a mail to martin at twingly dot com and we’ll create one for you (the product is still in Alpha stadium). And in case you have any feature suggestions or wishes don’t hesitate to let us know in the comments section.

We love Data and we attend #NEXT11 in Berlin!

Anton and I will have the great honour to be part of a group of almost 80 official bloggers from all over Europe and we will be helping covering NEXT Conference with blog posts and tweets.

We already started our personal blogging, Anton’s posts you find here and mine here. And we do not mind you following our updates on Twitter at all….

We look forward to a great program and listening to a whole bunch of awesome speakers. Peter Vesterbacka from Rovio, creators of Angry Birds, Mike Butcher from Techcrunch Europe, Amanda Rose of Twestival, David Rowan from Wired UK and Markus “Videopunk” Hündgen from Blinkenlichten and one of the organisers of VideoCamp only being a few of the many highlights.

Last but certainly not least it will be exciting to follow who wins the Elevator Pitch! The Jury already chose the 12 finalists, and I already chose my 3 favourites , and I think Anton cannot decide really… 😉 . Am excited to see how they all will be doing!

Since it is two Twinglians taking part in the blog- and tweet-buzz around NEXT, we of course didn’t miss setting up a Liveboard already some time ago.

Check it out on your iPad, Safari, Chrome or (good news!) now even on IE9+ and FF4.0+ !

Already over 2000 tweets! Let’s see if we get #next11 as trending topic onto Twitter during next Tuesday and Wednesday – would be nice!

By the way should you be one of the people who decide last minute to attend the conference there are still a few tickets available – with 30% discount!

Now you know where to find us – and we’d love to meet you there!

How Twingly can help your blog

Over the years, we have added a bunch of new features, tools and services to our portfolio. Some of our offerings are targeting bloggers, some are for all users looking for information from blogs and microblogs and some are made for enterprise clients.

In this blog post we want to outline how Twingly can help you as a blogger.

We have published a couple of tutorials in the past describing how you can use a particular Twingly feature, but this time our focus is on listing the major ways for you as a blogger to benefit from Twingly, improve blogging, increase your audience and stay informed about what’s going on in in the blog and microblogging world.

Increase audience with Twingly Blogstream

Twingly Blogstream is a technology that we provide to our partner sites (which among others consist of major news and e-commerce players in Scandinavia and elsewhere) in order to allow them to open up to the blogosphere. The Blogstream widget on a partner site shows incoming links from blogs and thus can send back hundreds of new visitors to blogs.

Benefit for you:
Bring lots of new readers to your blog.

Steps required:
Link to one of our partner sites and – very important – ping us!
Here is a step-by-step tutorial explaining how to do that.

Add relevant content to your blog with the Twingly Widget

For bloggers we offer different customizable widgets that you can add to your site to let your readers see who has linked to your blog or what posts that have gotten the most incoming links. There is even an embeddable widget for any search term you enter in our blog search or microblog search.

Benefit for you:
Add context and content to your site, highlight your blog performance

Steps required:
Go to your blog profile (which you find at this URL or by searching for your blog in our blog search engine and clicking on “profile” under the search result for your blog) and click the “Get this widget” link. If you want to add a widget with search results, perform a blog or microblog search for any keyword and click “get as widget for your blog” in the right navigation column.

Here is an explanation with instructions for proper embedding into your blog. If you don’t find a profile for your blog, it’s because you haven’t ping us yet. Do it here.

Monitor the blogosphere

If you are a blogger, you are probably quite interested in knowing which other blogs are linking to you, and you might also have a specific area of interested where you would like to stay ahead of the curve and get information about your preferred topics as soon as they are being discussed on other blogs.

In this case you sould try our blog search engine, which lets you subscribe by either email or RSS to search terms like company or brand names, URLs or other relevant keywords. And if you want, you can do the same with our microblog search engine, covering Twitter and other status update based sites.

Benefit for you:
Get the information you need as a blogger to stay up to date .

Steps required:
Perform a search for the term(s) you want to monitor and subscribe.
Here is a step-by-step tutorial how to do that.

Twingly Team Interviews: “We’re seeing a huge boost in our offerings for data clients”

It has been a while since our last Twingly Team Interview. So far we have published chats with five members of the Twingly crew. Today we are going to ask Twingly CEO Martin Källström a couple of questions. He offers some insights into the early days of Twingly and gives his outlook of what’s to come – both for Twingly as well as for the digital world.

Please tell us a bit about your background and how you ended up founding Twingly.
My name is Martin Källström and I’m the founder and CEO of Twingly. I have background in Computer Science and Technology. A few years ago Niclas, Björn, Figge and me launched Primelabs, the company that eventually became Twingly. The plan from the start was to do a lot of different projects to see what would “stick”, but Twingly happened to be successful enough for ending up being our one and only product.

Today Twingly offers quite a few different tools and services. But how did everything start?
Our first service was the Blogstream widget, which took about a year of development. We had to write the software that indexes the blogosphere and to create the technical environment in order to provide newspaper websites with our widget solution. The blog search engine followed, since we had all the data, so that was a logical step. With the launch of our blog search engine we introduced Twingly as a consumer facing product as well.

Do you miss coding?
Yes I do, although I enjoy they business side as well. When the abstinence gets unbearable I try to find the time to hack something. Twingly Liveboard for example is a Twitter dashboard I developed last summer when I needed get relief from abstinence of coding.

When did you start to pay attention to the blogosphere?
I actually had my first blog together with my wife in 2000/2001 or so, when we travelled in Japan and wrote down our experiences. Though after our trip I didn’t really stick to blogging (which back then really was in its early days), I first rediscovered blogs about four or five years later.

This month Twingly will celebrate it’s fifth birthday – half a decade! How would you summarize those years?
They were exciting and full of ups and downs, like probably most startups experience it. Often, ups and downs lie very close together. I remember attending the DLD conference in Munich once. There I saw Michael Arrington of TechCrunch, walked to him and pitched the Twingly blog search engine. He enjoyed it and said TechCrunch will likely cover it. A while later he informed us that it’s possible that they won’t have the time to write about us but yet a few hours later, they did anyway! Our concern wasn’t only whether we would be mentioned by TechCrunch but if everything would work smoothly, too. Fortunately, everything went well.

Do you think this kind of blog coverage is essential for young startups?
In my eyes, yes. TechCrunch published a couple of write-ups about us and it’s a great way to get noticed in Silicon Valley, the US and in most other parts of the tech world.

Today Twingly offers a variety of services. Which ones do you think have the most potential?
All of them of course ; ) But in the near future we will particularly focus on our Blogstream widget and make it even better for our Twingly partners who use Blogstream to connect with the blogosphere. Apart from news sites we are noticing an increased trend within the e-commerce sector to open up to social media, and we could welcome several new online retailers as Twingly partners, so this will be an area we’ll emphasize as well. Furthermore we’re seeing a huge boost in our offerings for data clients, e.g. media monitoring companies and other online services that are accessing our blog data.

Do you think we are seeing the peak of the current social media hype, or will it continue?
I’m convinced social media will be a big topic even in the upcoming years. People are increasingly surfing with their smartphones, which opens up a whole new world of possibilities, services and potential for all parties involved in the online business. I’m also expecting huge growth in the video and live video sector. YouTube was just the beginning.

Tell us about which online trends you are paying special attention to right now?
I’m pretty excited to see the change in the book sector. E-books are quickly becoming a huge mainstream phenomenon. That’s definitely a trend to watch. Furthermore, from a more technical perspective, there are lots of developments on the server side. Just think about cloud computing and how easy it has become for startups to launch without the need of any technical infrastructure (apart from a few computers and an Internet connection). A third trend I observe is the rise of powerful realtime technology which makes it possible to built new kinds of web services and applications without putting to much strain on the servers. I expect to see a lot of innovation built on top of this.

If you have two wishes for this year, which would that be?
My first one is a better investment climate in Europe. The US Internet sector is prospering again and there is a lot of capital available for innovation. Europe hasn’t really caught up. I hope that will change, maybe fueled by more acquisitions of the likes of Facebook, Google, Microsoft on this side of the Atlantic.
My second wish would be the emergence of another big player in the web world that doesn’t have its origin in the Silicon Valley but somewhere in Europe.

Top 10 Tweets About Osama bin Laden

The Top 10 tweets (in English) about Osama bin Laden, as measured by the top 20 retweets-list Twingly Live Bin Laden stream.

1. 9531 retweets:

2. 4816 retweets:

3. 3454 retweets:

4. 2658 retweets:

5. 2260 retweets:

6. 2077 retweets:

7. 1991 retweets:

8. 1968 retweets:

9. 1918 retweets:

10. 1882 retweets: