Reloaded: Europe’s 50 most popular startups according to the blogosphere

Photo (CC): Tomas Fano

In the beginning of August last year we published a ranking of Europe’s 50 most popular startups according to the blogosphere. We took this list from the TechCrunch Europe Top 100 index and analysed the buzz these startups were able to create within the global blogosphere based on Twingly blogsearch data.

About half a year later it’s time to for an updated version of our ranking. This time we focused on the time frame between November 20 2010 and February 20 2011. We also updated our list of European startups that were included in our analysis (and removed a few former startups that have recently been acquired).

So here we go again: Twingly presents Europe’s 50 most popular startups according to the blogosphere (with the last ranking’s position in brackets):

01 Spotify (1)
02 Dailymotion (3)
03 Miniclip (16)
04 SoundCloud (5)
05 Tuenti (4)
06 TweetDeck (6)
07 DailyBooth (11)
08 Shazam (10)
09 Netvibes (7)
10 Twingly (8)
11 fring (9)
12 Netlog (19)
13 Stardoll (2)
14 Trigami (17)
15 Jolicloud (42)
16 Tweetmeme (12)
17 Nimbuzz (14)
18 Prezi (-)
19 eBuddy (13)
20 Qype (20)
21 Deezer (22)
22 Jimdo (15)
23 Bambuser (27)
24 Zemanta (33)
25 ShoZu (24)
26 Skyscanner (41)
27 Wonga (37)
28 Swoopo (35)
29 sevenload (23)
30 eRepublik (34)
31 Plastic Logic (31)
32 zanox (26)
33 Fon (43)
34 Layar (21)
35 Voddler (18)
36 (29)
37 We7 (50)
38 Trovit (25)
39 Twenga (46)
40 Zoopla (-)
41 simfy (-)
42 Rebtel (41)
43 Zopa (39)
44 Songkick (-)
45 (-)
46 FigLeaves (30)
47 Doodle (40)
48 Modu (44)
49 Wooga (-)
50 MyHeritage (28)

Being able to make users and journalists blog about a web startup does not necessarily mean that its products or services are good. Furthermore, consumer oriented web tools and blog centric services usually get more coverage on blogs than business-to-business companies, which is why the list is dominated by these kind of apps. Having said this, publicity is a requirement for succeeding as a tech startup, so the startups in this list seem to be on track regarding user awareness!

In some cases the search results were interfered by Spam and pure SEO postings or articles mentioning the same word, meaning something else. We then had to remove a part of the findings, which led to a lower ranking. When you study the list keep in mind that this is not the one and only, definite ranking, and there might be some startups missing. But it for sure gives you some useful insights into which services are being discussed the most in blogs all over the world.

If your Europe based startup is getting a lot of buzz and is missing in the ranking, or if you know a service that could be popular enough to appear on this list, please let us know in the comments, so that we can include it next time!

Twingly Team Interviews: “Blogging will become even bigger”

It’s time for another Twingly Team Interview! Today it is Anton Johansson‘s turn, the youngest member of the Twingly team who however managed to be the employee who has stayed with the company for the longest time (apart from the founders). Anton describes what’s so special about working for an Internet startup, explains why he thinks blogging will become even bigger than it is today
and reveals which web trends he currently finds particularly fascinating.

Some of the readers might know you, but please tell us who you are anyway.
I’m Anton Johansson, a happy young guy from Linköping that loves music, dark beer and to talk (which I’m pretty good at). I started my first blog in 2004 and have since then been writing continuously about trends, startups, tech & media. My Twingly journey actually started via blogging. Martin Källström emailed me and a couple of other Swedish media blogs to get some feedback on the Blogstream idea. I kind of ditched the concept (luckily he didn’t listen) but since he understood that I was living in Linköping, he asked me to come up for a cup of coffee. On that first meeting they asked me to work for them and yes, that’s what I still do 🙂

When was that?
In 2006, pre-launch, and I was the very first employee after the founders. I’ve always been the youngest guy at the office (still are!) but one of the oldest in terms of how long I’ve worked for Twingly. It’s still an amazing journey to be part of!

And you directly agreed on working for a startup?
I was still in school when Twingy hired me but I started to work per hour immediately. There aren’t too many people interested in startups, media and blogging in Linköping (not in 2006 and still not too many in 2011) and not too many startups either, so it was a great match between us. The first year I mostly worked with blogging and PR but became more and more involved in all parts of the company afterwards.

You say you ditched the idea of Blogstream. Today that’s one of Twingly’s most successful and revenue generating products.
Haha yes I was obviously wrong. This was pre-launch and Blogstream wasn’t developed, they didn’t even had a demo. As I said, luckily they didn’t listen to me. Blogstream is a great product, concept and idea.

You have been with Twingly for more than 4 years. That’s a pretty long time in today’s fast paced Internet business.
When you join a startup in such an early stage the company, the products and the brand becomes a big part of yourself. But most important are of course the people. I really love to work with the whole team. I learn a lot every single day, have a lot of fun and love our customers, products and ideas. Martin gives me a lot opportunities all the time and I really believe in the awesome products we build.

Your official title says “Product Strategist”. What is your exact role nowadays?
When people ask what I do at Twingly I usually say that I “do all the fun stuff”, which is kind of true. I’ve never really had a precise role at Twingly, I’ve been working with all parts of the company even I’ve had different focuses during different time spans. My title “Product Strategist” or “Business Developer” means that I try to come up with great ideas for new products, analyse the ones we already got and develop business models, sales channels and products. But as I said before, I’m involved in more or less everything. I also work a lot with PR, design and support. Basically, I’m doing everything except coding.

What kind of projects or tasks have you been involved in recently?
I’ve been doing wire frames and design sketches for a new product, market segmentation and PR for the updated Twingly Channels.

You mentioned “awesome” products. Which Twingly tools are you personally most enthusiastic about?
My focus right now is to find a more scalable, light-weight, easy-to-use product that we can sell via self-service or at least without the 2-3 months sales processes we’re having today. But if you look at our portfolio of products we’re very successful in the higher end of the scale, with quite heavy products for big corporations. There’s a lot of opportunity there too, especially if you look at social media enterprise products and we might focus on that in the future as well. It’s fun right now. A lot of opportunities. Great ideas. Many things to come.

That sounds as if Twingly’s enterprise products have a very high priority compared to the consumer focused ones. Is that true?
Our enterprise solutions have always been prioritized. We have some of Europe’s largest brands as customers. They need support. But it doesn’t mean we don’t work with the consumers in focus, they’re the ones using our products in the end. Blogstream, our most successful product so far, is a way to get bloggers noticed. We work closely and hard with bloggers all day long. Still, we are mainly a business-to-business company, our products are b2b oriented. That’s how it has been since the early days. But our free services is a way for us to get traction, better data, new customers and new opportunities. We don’t even have ads on, so the b2b products are currently our only business model.

You have been a passionate blogger back in 2006 and you probably still are. What are your thoughts on the future of blogging?
Yes, since I’ve worked closely with the blogosphere and the blogging phenomena for a long time I’ve seen a lot of trends and changes over the years. When I started it was a few hundred blogs in Sweden and nearly all of them were connected in some way. Today there are hundreds of thousands of blogs only in Sweden and blogs are a natural way of sharing thoughts. It’s pretty much mainstream and even my grandmother understands the concept and possibilities with it. But it’s also the most heavy type of social media, which means that blogging will never be for everyone. Not in the way Facebook and Twitter are for people today. On the other hand, blogging has proved to be a very valuble media type for so many different purposes. It’s open, flexible and is in some ways more of a standardized media type than social networks. You can’t block all blogs in for example #egypt, but you can block Twitter. That’s a huge difference.

I really think blogging will become even bigger than it is today, on many different levels. What comes after Tumblr, Posterous, WordPress and blog search? It’ll be a lot of innovation in the upcoming years now when blogging are mainstream and not a hype.

Name some web trends that fascinate you right now.
There are many but to name a few:

1. Filtration and assortment of contacts: How do you manage thousands of close, loose and professional contacts? What happens when you in the future have an updated contact list of friends from all way down to when you were a child? What social possibilities will it lead to, and how will the social networks handle it? This is a huge question in my generation (born in the 80’s) right now.

2. Touchscreens and all the new cool interaction design those will bring to the world

3. Realtime comments on all sites, not just Facebook and Twingly. When comments and discussions happen in realtime, it will make everything become a social object in a new way. It will create changes and new opportunities in everything from news to events.

If you would have 3 wishes for Internet-related news or innovation in 2011, what would those be?
I actually already have seen a personal Internet innovation wish coming true in 2011: Greplin, a new cool search startup, has recently launched a search for ME. Their search engine indexes my social networks, Dropbox, email etc and gives me a search tool for my own web history. That’s a great innovation in search. Two other things I also hope for are that The Beatles and AC/DC should become available on Spotify.


What would you do if you have 24 hours totally disconnected from the web?
It actually happens once in a while ; ). I love to read books, hang out with funny friends and to play badminton. But if i could choose I would probably just partying like crazy with some even crazier friends in a cool city in Europe. Right now I’m in love with London and the Ryanair prices to go there…

You can follow Anton on Twitter here.

How to get started with the new Twingly Channels

Last week we launched a new version of Twingly Channels, which more than every focuses on group communication and microblogging. We received a lot positive and encouraging feedback and got even covered on The Next Web, one of the leading tech blogs out there.

In this post we will give you an overview about the core functionality of Twingly Channels.

Before we get started, one important note: You don’t need to have a Twingly account in order to view Channels, but being logged in to Twingly will enhance your experience with Twingly since it enables you to share links or status updates, comment and like items, subscribe to existing Channels or create new ones.

In this tutorial we show you how Twingly Channel works when being logged in with your Twingly account. If you don’t have one yet, head over to this site to quickly create one.

The Channels homepage

This is the first page you see after having signed in to Twingly – the Twingly Channels homepage. It shows you a recent stream of user comments and likes across the Channels you’re subscribed to. The new version of Channels puts the user activity at the heart of the service, and this stream shows you how Twingly users in different Channels are engaging with the content that is being pulled into a particular Channel.

When you see an item that you are interested in, click on it and you will be send to a profile page for the item, showing you the source and blog reactions from across the web as well as comments and likes from Twingly users. Another option is to click on a user’s profile photo next to an item, which brings you to the user’s public page highlighting his/her latest activity on Twingly.

You can add content to any Channel you are subscribed to directly from the homepage. Simply type or copy your comment (and/or link) in the field titled “What do you want to share” and choose the Channel you would like to publish it to. Voilà!

The activity stream and the sharing feature on the homepage are great ways to discover new conversations, discussions, links, Channels and to quickly share your opinion or content. Below the activity stream on the homepage you find a list of your current subscriptions to Channels (if you are new to Twingly you won’t have any yet) as well as a couple of featured Channels that we recommend you to check out! You can click on any of those icons to access the Channel, or directly enter them through the unique link, e.g.

On the right to the activity stream we present you with the option to create a new Channel (here is a tutorial explaining how to do that) or to view the Top 100 most Subscribed Channels.

Now let’s say you enter a Channel of your choice:

The conversation view

Each Channel offers two different options to view it: The conversation view and the links view. When entering a new Channel, the default is the conversation view. This is one of the main features of the new Channels release. As on the Twingly Channels homepage the Channel-specific conversation view shows you posts, comments and likes by users who are subscribed to that Channel. If a conversation item is connected to an incoming piece of content clicking on it will get you to the item’s detailed profile page. Each item can be commented or liked. Comments and likes appear in realtime.

The links view

With the two tabs “Conversation” and “Links” on the top of each Channel page you can easily switch between the two different views. As in the older versions of the Channels tool, the links view allows you to either see a selection of the most popular content during the past 24 hours or a stream of the latest incoming links. Every piece of content you find in the links view is imported either through a feed or a keyword-based blog search. The admin of a Channel can add or remove feeds or search terms. Even in the link view you are able to like and comment on items – your activity is naturally also shown in the conversation view.

Give it a try!
The homepage with the activity stream as well as lots of Channels each consisting of a conversation and a link view – that’s what the new Twingly Channels is about. And at the centre of everything: Your posts, comments, conversations, links and likes. Share and discuss, like and enjoy.

Go to and give the new Twingly Channels a try!

CisionWire connects with bloggers

Cision is one of the biggest players worldwide among press services, with businesses in over 150 countries and the world’s largest data base of media contacts.

Their strategy has always been to work closely with their users and business partners to improve their services continuously. That way they keep high standards in terms of usability and easy access to all the latest news.

As part of this strategy they now started involving bloggers more closely than ever before by giving them the opportunity to be seen on CisionWire-articles in context with topics they blog about. Twingly supplies the technical solution.

For bloggers it means that they can blog about a topic, then link to the related press release on CisionWire, ping their post to Twingly. Their post will then automatically appear below the press release within a few minutes.

Right now, this new service is available on and So go and check it out!

With now both, CisionWire and MyNewsdesk linking to blogs as part of their strategy, we consider this development a big step in terms of press services establishing a new standard of providing information by integrating news and comments from the public via social media services.

Media Monitoring Companies Using Twingly (Part 2 of 2)

Last week we started to present social media monitoring services and research companies that use data about the global blogosphere collected by Twingly. Today we continue with this overview. If you haven’t seen the first part of the list (where we also explain the two APIs that we offer to our partners), you find it here.

Radian6 is one of the most popular and best known social media monitoring services in the world – and a client of Twingly, accessing our blog data for integration into their monitoring tools. The Canada-based company was founded in 2006, focuses on businesses and provides them with tools to listen, measure and engage in conversations across the social web. Radian6 has over 1.700 clients worldwide.

Notified is a Swedish service for social media monitoring that aims at providing its clients with a very intuitive interface and tries to simplify analytics and statistics to make them as clear and easy understandable as possible.

Read more about Notified (in Swedish)

Retriever is owned by the Swedish news agency TT and offers different kinds of media analysis, monitoring and research services. With “Pulse” the company has its own social media monitoring offering. Since 2009 they are working together with us to get Twingly data about the global blogosphere.

Read more about Retriever (in Swedish)

Like Retriever even Infopaq has a broad focus on all kinds of media monitoring, news evaluation and analysis. One part of their service includes monitoring of what’s being that on the social web, inventory analysis and even campaign analysis. The company has about 6.500 clients and 500 employees across the Nordic countries, Estonia and Germany.

Read more about Infopaq (in Swedish)

Even though Twingly is based in Sweden our data covers the global blogosphere. Imente is a Spanish provider of media analytics and monitoring tools that connects to our API to use Twingly data for its social media monitoring services.

New release of Stronger focus on group communication and microblogging

We launched Twingly Channels in 2009 and it has been around as a social aggregation tool for about one year. The release this week changes the focus from social aggregation towards group communication and microblogging.

Last year, Twingly had a strong focus on sales which allowed that us to reach break-even. It was a healthy long-term goal for the company that we’re really proud of achieving. During 2010 we also put time into developing Twingly Live and Twingly Liveboard, which are real-time services that became popular among event organizers and media. By developing services like Twingly Channels and Twingly Live, we are exploring how we can develop tools for social conversations both for consumers and businesses.


With the release this week, the main view in a Channel is the Conversation view, showing all messages and comments among the members of the Channel. The link aggregation view is still present and very useful but is no longer the main view, this turns into a group microblogging tool rather than a RSS aggregation tool. A Channel on is like a discussion forum where the messages you post can be long or short however you like it.

We are always happy to get feedback from our users, go to today and register or log in and let us know what you think!