Media Monitoring Companies Using Twingly (Part 1 of 2)

Here at Twingly we aggregate a lot of data from the blogosphere since we are crawling blogs worldwide for our blog search engine. Apart from users can being able to find and discover content from blogs, we are working together with a couple of social media monitoring and research services that are using Twingly data for their offerings.

Before we have a look at who these partners are here is a brief description of the two APIs (Application Programming Interface – the way that external sites connect to Twingly data) that we are providing to our data partners:

Analytics API: The Analytics API is based on our blog search engine, comes with a visual search interface and allows for accessing blog content published during the past 4 months.

Livefeed API: This API gives partners access to all raw data our crawlers collect from the blogosphere, separated by language, as XML feed and without any delay. The Livefeed API is more extensive than the Analytics API. Partners choose one of the two APIs depending on their specific data needs.

Every company mentioned below is using one of those two APIs. If you are interested in becoming a Twingly data partner we are glad to hear from you. And if you after having read this postiding did become curious about the data we are collecting from the blogosphere, head to our search engine, try it yourself and maybe start using it for your own personal social media monitoring (here we explained how to do that).

Meltwater Buzz
Meltwater is a global player within the field of news and social media monitoring, serving more than 18.000 clients in 25 countries. With the “Buzz” product Meltwater offers companies and organisations tools to monitor and analyze what’s being said on social networks, microblogging services, video and photo platforms, forums, blogs and other sites based around the concept of user generated content.

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Read more about Meltwater Buzz (in Swedish)

Silobreaker was founded in 2005, is headquartered in London but has its development team in Stockholm. Apart from a free news search Silobreaker offers media monitoring based on statistical and semantic analysis to corporate, financial, NGO and government agency users, and monitors content from old, new and social media.

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Read more about Silobreaker (in Swedish)

London-based FindAgent provides its social media monitoring services to companies and brands who want to succeed with their digital marketing initiatives. One of FindAgent’s focus areas is blog monitoring, both in Sweden and on a global scale. The company has developed a technology which tries to understand the meaning of the content monitored and lets its customers ask questions that automatically are being answered.

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Read more about FindAgent (in Swedish)

Nobicon is a company from Sweden specialized within the field of media monitoring providing organisations with extensive data on what clients, competitors, investors and other stakeholders are doing, saying and thinking. Nobicons monitoring tools can be integrated into the client’s intranet, website or ERP system.

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Read more about Nobicon (in Swedish)

We will continue next week with part 2 of the list of Twingly data partners!

How websites within the public service and public sector use Twingly

Today we continue our series of blog posts showing you how websites from different online sectors are using Twingly to enhance their content with opinions and comments from the blogosphere. We described earlier how e-commerce websites have implemented the Twingly widget and highlighted how company, event and organisation websites use Twingly. This time we will focus on the websites from the Swedish public sector and introduce you to what public radio, public television (yep even they are Twingly partners) and two other official, non-commercial websites are doing with Twingly technology.

SVT is the the Swedish public service television. One of their many TV productions is called Debatt, a talk show discussing important news and issues related to the Swedish society. The Debatt website regularly publishes opinion pieces by Swedish politicians, media experts and journalists surrounding the ongoing debates (like this one). Each of those articles is accompanied by the Twingly Blogstream widget, showing blog posts linking to the article. By doing that SVT gives users the chance of either commenting directly below the articles or publishing their response in their own blogs and becoming part of the discussion. SVT are also using the Twingly Blogstream widget on other parts of their website, for example below every article on their news section.

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Sveriges Radio
Even Sveriges Radio which is Sweden’s public service radio has implemented Twingly Blogstream on parts of its website (example). The widget is located below articles and shows the latest incoming links from blogs. Easy and straight-forward!

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Europaportalen is the leading, independent platform for the Swedish debate about everything concerning the European Union (EU) and Europe. Similar to how Sveriges Radio has implemented Twingly Blogstream even Europaportalen uses our technology to monitor the blogosphere and to show who has linked to the site (example).

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Lärarnas Nyheter
This website is targeted at teachers across Sweden, published by the Swedish teacher association and meant to offer any kind of news and information teachers need for their daily work. We find that Lärarnas Nyheter has chosen a very neat way of adding the Twingly widget to their site – it’s included in a dynamic navigation on the right side of the homepage and shows the articles that have been getting the most buzz from the blogosphere. The widget is also located on each article page (example) listing the recent incoming links.

Lärarnas Nyheter
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Twingly predictions for 2011

We at Twingly hope you had a good start into 2011!

To kick of the new year we will present you a few predictions from the Twingly team about what could happen in the next 12 month on the web. We did the same last year so Twingly predictions are slowly becoming an actual tradition.

But before we jump into what might happen in 2011 let’s have a look at how we performed with our 2010 predictions. This is what we expected to witness during the past year:

1. Facebook will continue their path towards social and realtime search:
Yes, Facebook did in fact put more effort into offering search features based on your friends and your friends likes. And US users of Microsoft search engine Bing can get their search experience enhanced by what friends have liked through Facebook.

2. Twitter clients like TweetDeck and Seesmic will open up to other services than Twitter
We nailed it: Seesmic for example opened up their desktop client to more than 40 applications in order to be less depended on Twitter, and even TweetDeck added other services such as Google Buzz, LinkedIn and foursquare.

3. It will become valuable for users to be at the scene of events and to publish visual footage
Kind of. Certainly media has picked up eye witness reports from Twitter (for example when the Quantas A380 flight had to make an emergency landing in Singapore and one passenger used Twitter to report about it from inside the plane), but we are still waiting for success stories of tools dedicated to eye witness reports.

4. In the end of 2010 it will not only be Twitter and Facebook to represent the realtime web towards a larger audience.
Here we have to admit that we weren’t right. It’s still those two sites that get most of the realtime audience, and both are stronger than ever.

That makes 2 correct predictions, 1 false and 1 that can be counted as both. Let’s see if we can reach a similar hit ratio for our 2011 predictions. Here they are:

Google buys MySpace
The demise of MySpace has been going on for a while, and one has to question if the recent relaunch will be able to save the “entertainment network”. It has been reported that Rupert Murdoch has plans to sell MySpace. It’s not impossible that Google which is desperately looking for a social product to use against Facebook will come and save MySpace from the digital death.

Everything goes mobile and local
We admit that the first prediction involves a high risk of failing. So here is a more secure outlook: mobile and local will be the two big themes for many startups in 2011, both existing and new ones. Millions of people are carrying GPS-enabled smartphones and tablets around, and an increasing number of web companies will try to capitalize on that.

Tablet newspapers will find success if they include content from several newspapers
The “old media” won’t stop experimenting with the iPad and other upcoming tablets. While there are many reasons for questioning the potential of selling a single newspaper as an app (if not the price is very convincing), combining several tablet optimized newspapers into one app will prove successful.

Facebook launches Facebook phone
There have been rumours about a Facebook smartphone before, and the company has denied such plans. We still believe that Facebook will figure out a way to release a Facebook phone which heavily integrates with the Facebook universe.

Facebook watches LinkedIn IPO
Not really a prediction, rather a safe bet: LinkedIn has said to do an IPO in 2011. Facebook will watch carefully and learn from LinkedIn’s mistakes.

Realtime commenting will be everywhere
If you today comment on an item on Facebook, it appears in realtime for you and anybody else who can see the initial item. 2011 is the year when commenting will go realtime anywhere on the web, even on blogs and news sites, opening up for a new, more dynamic, more interactive way of commenting.

Gowalla pivots like crazy to try to catch up with Foursquare
Gowalla was really popular for a while in the Nordics and some parts of Europe. The reason? Foursquare simply wasn’t available here. There is something in the 4sq recipe that has allowed them run in circles around their hipster little brother, Gowalla. Gowallas tactic will be to add meaning to check-ins. Let’s watch them closely and see if they succeed. With the advent of Facebook Places here in Europe as well, things are looking harsh for them. But always be rooting for the underdog!

These are our predictions for 2011. What do you think? Are we crazy or could these things happen?

This post was a collaborative effort by @martinweigert, @martinkallstrom and @agaton.


Image credit: / CC BY 2.0

Twingly Team Interviews: “Social Media has yet to solve major global problems”

Today we continue our series of Twingly Team Interviews. Pontus Edenberg is Business Development Director, came to Twingly in 2007 and has a background in the music industry. Among other things he explains the main difference between the music business and the Internet startup world and describes the next challenge for social media.

Hi Pontus. Tell us about yourself and what you do at Twingly.
I’m 37, started my first company when I was 17 (my dad had to sign the registration forms). I have run several small companies, mainly within the music sector. In 2000 I was one of the founders of several websites, among them HitQuarters which was at that time the largest directory of people working in the music industry. After that I was employed by a Swedish company supplying US newspapers with different crossword and sudoku services for their websites. We also arranged an Online Sudoku World Championship with the final in London.

One day in spring 2007 I read a story about Twingly and a deal they had done with a South African newspaper. I called them and few days later I had my first day at the company. Today I work with business development. I try to combine the needs of our customers with our assets (products) with the goal of offering solutions that are as beneficial as possible for our customers.

What was your pitch to Twingly that convinced them to hire you?
From my experience with US newspapers I was pretty convinced that I could help Twingly to develop their business, so I called them and said something like “You probably need help in getting media companies as customers. I can do that!”

Did you keep that promise?
I think so… ; ) Within the next couple of years Twingly got major media clients in Sweden, the Netherlands, Portugal, Spain, Denmark, Norway etc. It was a great ride, since our approach was quite knew, and it was really interesting to learn to understand the differences within the media companies in different countries.

You started your career in the music business. Was it difficult to adapt to the Internet sector?
No not really. But the music industry is very much focused on people’s dreams and to produce hits. If a song didn’t find its way to the charts within 3 weeks, it was useless. It was a good lesson for me to learn thinking in the long term at Twingly. When working at a web startup some of the products need time to reach a critical mass or a certain awareness to take off. Just think about Twitter that took several years to reach the tipping point after which usage numbers exploded.

Do your clients have the right expectations about what Twingly tools can deliver?
Yes usually they do. They have in general a quite good understanding about that it takes time to build good brand awareness in social media. Twingly is a vital part of the mix, and our clients know that they have do a lot of work themselves to make it work.

When you started at Twingly the term “social media” hardly existed. What has changed in the past 3 years?
I believe the most interesting aspect is that major companies and organisations in a much broader way not only have been forced to listen more to their clients, but also have found major benefits in doing so. They are getting much more aware on what people are saying about them out there and that when people gather in the wrong direction it hurts, even if you are a billion dollar company. It also can happen very fast, so it is not enough to just react. Major companies have to be proactive and listen to the chatter in the digital world. By doing that they can handle situations before they turn into disasters. It is also very interesting to see how we can use social media to help one another, just pop a question on Twitter and you get answers that can’t be answered by Wikipedia. However, what we haven’t seen yet, which I think is a great challenge to come, is to solve major global problems through social media. Currently we are solving day-to-day issues, but if we can use that strength on the really difficult tasks, that is when I think it gets really interesting.

On a more personal level, what web trends are you especially excited about?
I’m getting particularly excited about the possibilities of personalized streaming media. When you truly can experience “anything, anywhere, only for you”. We are moving towards that but there is still a long way to go there.

What can Twingly users and clients expect for 2011?
We have some really interesting product developments coming out in 2011 that I think will take Twingly to a new level. I hope I can be a part of that and find even better solutions for companies to communicate.

Since you have been working in the music industry one has to assume that you are passionate about music. True?
Of course! I am a total sucker for top 20 music, especially pop/dance. “Club Can’t Handle Me” with Flo Rida probably got the most spins last year…