In our article from a few days ago about how a lot of our Twingly partners were voted into Internetworld’s top 100 ranking of Sweden’s best websites 2010 we explained how this year’s winner Halens is using the Twingly Blogstream widget to highlight what bloggers are saying about the products sold on its website (we also explained the integration in detail a few months ago).
Now another leading retailer from Sweden is implementing such as solution to encourage web users to blog feedback and opinions in regards to furnishings and textiles offered on its web-shop: Hemtex!
What Hemtex has done is straight forward: On each item profile in their store you find the tabs “Start” with the main order information about a product, “Info” with some specific details and “Bloggat” which is Swedish and means “blogged”. By clicking on that tab users are welcomed by the Twingly widget linking to blogs that had something to say about the specific item.
So while the integration of Twingly is great for Hemtex to increase awareness and engagement within the Swedish blogosphere, it will help online shoppers to evaluate whether a specific product is worth buying or not by having access to reviews and comments from blogs.
If you want to see the Twingly integration in action you can for instance go to this page.
We say welcome Hemtex, we are happy to have you with us and to see more and more leading e-commerce services opening up to the social web!