That could be a question worth investigating, we thought. Not that we are the first ones to do so, but we decided to dig into that by using our new kid on the block, Channels.
As you know, Channels are now in open beta and free to play with. If you haven’t checked it out yet, then put this onto your list of fun tasks for your lunch breaks to come.
Anyway, we also had a play with it. We set up a news channel for each of a selected country, mainly based on the RSS of the biggest national newspapers. Then we took a look at which articles ended up in “top stories” of each Channel.
Which article or item gets listed as “top story” in a Channel depends on
– how many blog entries link to them
– how many mentions in microblogs like Twitter
– how old they are (publishing date)
– how many “likes” they get from Channel users
– how many comments they get from Channel users
Since Channels is quite new, there are clearly not many “likes” or comments from users yet. Which is nice for this little analysis right now. We will however launch more features quite soon, which will make Channels quite a powerful tool, and a very flexible one to use, too. So bear with us, please.
What we wanted to see, was how blogs and tweets respond to news articles, thus pushing news into “top stories” and that way making them the headlines of the day in the social media sphere.
Comparing all these, there are quite some striking scenarios to look at. The strongest Channels in terms of linking blogs and tweets are without a doubt UK and Sweden. Taking a closer look at both, one notices that all top stories on the Swedish Channel usually have far more blog posts referring to them than tweets! In Norway it looks largely the same – almost all top stories get discussed more on blogs than on Twitter.
In the UK and Germany, news, it seems are increasingly more discussed on Twitter rather than on blogs. The majority of top stories in these Channels get partly a massive amount of tweets, but only a few blog posts refer to them.
That raises the question – is there a stronger blogging culture in Scandinavia? Here at the moment represented by Norway and Sweden? Do 14 million people (almost 5 million in Norway, about 9 million in Sweden) have more bloggers or better saying more active bloggers that link to news sites than a nation with over 60 million people like the UK? Or is it the “Twingly Effect” on our home grounds Sweden and Norway, as we sometimes secretly call it? In both countries almost all major newspapers show blog posts that link to them, most of them using our Blogstream solution, or, like Aftonbladet, their own solution.
It could also be simply a difference in culture. It is much easier and faster to share opinions via tweets in fast paced countries like i. e. UK and Germany, rather than typing up a blog post. From my own experience I know that life here in Sweden is much calmer, means one has the peace of mind to write up some more complex thoughts that need more than 140 characters. If you ask me, I think it is a good mixture of both.
What about the rest?
The Dutch and Spanish are tweeting and blogging quite a bit, too, articles being more quoted in tweets than blogged about. Same scenario with the Portuguese and French, just with a slightly lower intensity. In Italy and Poland we see few to no links, regardless whether they come from tweets or from blog posts. This scenario corresponds pretty much to what we know from friends in these two countries. Italy being more of a TV-country due to known reasons (watch i.e. Videocracy if you haven’t done so yet), and in Poland it seems the development simply isn’t that far yet. However, the Polish social media development will be really interesting to follow over the next year or two.
According to Channels, these newspapers are the celebrities in terms of who gets quoted most on blogs and on Twitter:
UK: The Guardian and The Daily Telegraph
Germany: Der Spiegel and Focus
France: Well mixed scenario with Le Monde Le Figaro Le Point and 20minutes leading
Spain: Another good mix with El Mundo and El País leading
Portugal: Publíco (a customer of ours for Blogstream, we’d like to point out proudly)
Netherlands: De Telegraaf (another news site with Blogstream) and NRC Handelsblad
Norway: Verdens Gang (uses Blogstream)
Sweden: Dagens Nyheter Expressen (both with Blogstream) and Aftonbladet (running their own solution resembling Blogstream) lead.
It could be interesting to see if the described scenarios would shift in any direction, if some newspapers online would start using a trackback solution, start showing and promoting links from blogs linking to them. Could there be another increase of links from blogs for sites like Guardian or Spiegel? Or could other, even smaller newspapers become equally popular?
Would you like to share any thoughts or experiences on this? Go ahead. Especially when you think, we may have missed something important, be it a source in one of the Channels or anything else. On that note, Times.co.uk we could unfortunately not take into account because of their pay-wall.