How to monitor the Social Web with Twingly

We know that many of you are working within marketing, media, are running a company or doing freelance work. And we are pretty sure that most of you are curious to see what users are publishing about you, your company, brands or services on the Social Web.

We have a tool that might help you collecting this information. With our blog and microblogging search you can easily monitor all the things people online say about you and the products you work with. That helps you to stay in touch with your loyal customers and target groups and also gives you valuable information for improving and enhancing your offerings.

So now we explain you how to get started. It’s only 3 steps! First, we’ll show you how to monitor what people are saying about you in blogs, and then how to monitor microblogging services like Twitter.

How to monitor blogs with Twingly

1. Go to www.twingly.com and sign in with your username and password. If you don’t have a Twingly account yet, you can create one for free by clicking on “sign up”

2. Click on the link “Blog search” in the navigation bar at the top of the site (the direct address to the Blog search is www.twingly.com/search). Now, enter the keyword or keywords you want to monitor into the search field, like the name of the company you are working for or of a specific product or brand. Press “search”.

3. What you are seeing now are the results of your search, that means all the blog articles from around the web that include the keyword(s) that you entered. Above the result list you find different filters to sort the results, for example by language or date they were published. For monitoring purposes we recommend you to change the “Sort by” filter from “TwinglyRank” to “Date”

To the right you see a box with the links “Subscribe to RSS” and “Create Email Alert”.

By clicking on “Create Email Alert”, you subscribe to the specific search by email. After you have done that, we’ll send you every day one email with the latest results for the search term(s) you choose. And if you are getting tired of too many emails, you can simply click the unsubscribe link in the mail whenever you want.

If you instead prefer to subscribe to the search by RSS, click on the “Subscribe to RSS” link, copy the complete link from your browser address bar and paste it into your RSS reader of choice, like Google Reader. Every time we find a new blog post mentioning the keyword(s) you chose, you’ll get it delivered right into your RSS reader.

How to monitor Twitter and other microblogging services with Twingly

1. Go to www.twingly.com and sign in with your username and password. If you don’t have a Twingly account yet, you can create one for free by clicking on “sign up”

2. Click on the link “Microblog search” in the navigation bar at the top of the site (the direct address to the Microblog search is www.twingly.com/microblogsearch). Now, enter the keyword or keywords you want to monitor into the search field, like the name of the company you are working for or of a specific product or brand. Press “Microblog search”.

3. What you are seeing now are the results of your search, that means all the mentions of the keyword(s) that you entered. To the right you see a box with a few microblogging services that you can either include or exclude in your search. We recommend you to not uncheck the Twitter results, since this is the microblogging service with the highest user activity.

After you have decided which services to include, you can choose between subscribing to the RSS feed of that search or to create an email alert instead:

By clicking on “Create Email Alert”, you subscribe to the specific search by email. After you have done that, we’ll send you every day one email with the latest results for the search term or search terms you choose. And if you are getting tired of too many emails, you can simply click the unsubscribe link in the mail whenever you want.

If you instead want to subscribe to the search by RSS, click on the “Subscribe to RSS” link, copy the complete link from your browser address bar and paste it into your RSS reader of choice, like Google Reader. Every time there are new microblogging posts mentioning the keyword(s) you chose, you’ll get them delivered right into your RSS reader.

Some final advices

  • If you don’t get many results for your search, a reason could be that you have entered too many keywords. Try to remove one or more of the keywords.
  • There are some more advanced search queries you can use to improve the results. Have a look at them here for the Blog search and here for the Microblog search.

/Martin Weigert

8 thoughts on “How to monitor the Social Web with Twingly

  1. Outsourcing Guide June 19, 2010 / 05:32

    This is a perfect guide about twingly. Thanks for sharing this informative article.

  2. tanya July 7, 2010 / 13:31

    I am using tweettwain(link: http://www.tweettwain.com ) for monitoring keywords. i can generate charts and compare the popularity of my brands among twitter users. what are the additional features available in twingly? how popular is this tool? is it free?

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