The Society for News Design (short SND) nominated derFreitag as one of the best designed newspapers in print! They share this award with the names of Frankfurter Allgemeine Sonntagszeitung and New York Times.
We think this is great, and that not only because derFreitag happens to be one of our customers. The award they got shows that it really pays off to dare doing something new, even when you are not a huge paper.
derFreitag did a complete redesign for its print version in 2009 and they launched almost at the same time their new online concept to go with it. This was a successful step for integrating print and online to one solid media presence.
An encouragement to all traditional media sites online that currently contemplate of how to face the changes in the media world best and how to integrate these.
Be daring and win!
And more important than getting an award is to win and keep the user’s engagement and trust by meeting their needs, entering the waters they wade in, and thus create great user experience for them. Offline and online. With the latter we might be able to help even, but you probably figured that.