Lausitzer Rundschau – 1st German regional newspaper working with Twingly

The Lausitzer Rundschau (LR-Online.de) is the first German regional newspaper to join us on the Twingly-adventure!

lr-online1

They are based in Cottbus, which is situated close to the Polish/German border, between Berlin and Dresden. Here the Google-Map for everyone that wants to take a closer look, the region is called Lower Lusatia.

Historically, Lausitzer Rundschau (short version LR) has come a very long way. They were founded in 1946 and have been a newspaper of the SED (the leading political party in the German Democratic Republic) for the region of Lusatia. Obviously being an SED-paper was not quite that beneficial for their reputation, mock names at that time were among others “Lügen-Rudi” (“lying Rudi”).

In 1991, the “Wende”, as one calls the big political change in Germany, also started for Lausitzer Rundschau. They got bought by the  Saarbrücker Zeitung, which again is a part of the Holtzbrink Group, one of Germany’s biggest publishing groups.

Since then LR is an independent newspaper and strives to supply their region with high quality regional news. They run 11 local news papers in the Brandenburg region and 2 in the Saxon part of Lusatia.
No talk about “Lying Rudi” anymore nowadays, which shows that they succeeded in really being “more than just a newspaper”.

Their online strategy has developed significantly during the past years. The latest steps are to connect its content closer with the world of social media. LR-Online now has not only joined Twitter actively but also wrote some really good articles for their readers about the subject.

LR-Online wants to involve external blogs more with its content, and this is where Twingly comes into the game. Having already some Swedish and Norwegian regional newspapers as partners that use Twingly successfully, we really are excited to see what our blog service will be able to do for LR and we look forward to support them in their social media strategy.

9 thoughts on “Lausitzer Rundschau – 1st German regional newspaper working with Twingly

  1. Øyvind August 26, 2009 / 19:55

    Gratz! To both Twingly and LR! Its going to be fun to follow this development, LR is a great site and I hope many will enjoy this.

  2. ThomasE September 8, 2009 / 12:49

    just learnt on the English-speaking blog of a Swedish company that a German local newspaper uses quite innovative tools http://bit.ly/ihURJ
    This comment was originally posted on Twitter

  3. Øyvind September 21, 2009 / 21:04

    I agree with Steve, people who don’t read this blog think nothing is happening with Twingly.

  4. Anja September 22, 2009 / 07:50

    Well, apart from the fact that you guys are absolutely right, the list has been updated about 2 weeks ago 😉

    And we will definitely see to updating it a lot more regularly. Promised.

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